TV can do a lot of great things for brands but it can also make you impotent–and I can assure you that I did not intend to spell “important.” And that is what one is led to conclude after reading some of the reports coming out of last week’s beer distributors’ convention in Las Vegas.
Magazines
It’s the TV, stupid
New Media is Revolutionizing Cause: Are you Ready?
Forget the future, new media is changing the way we do cause marketing today. Organizations are successfully using new technologies to promote their products and services, but the opportunity is equally as ripe to market your cause. DOWNLOAD Report Here.
Latino vs Hispanic
The Los AngelesTimes recently released guidelines for the use of Latino vs. Hispanic stating that the term Latino was the preferred term. By Monica Talan – Univision Insights Blog
Has ‘Acculturation” reached its expiration date?
Acculturation has always played a central role in Hispanic marketing. In the early days, it helped marketers understand the basics of how Latinos were different from mainstream consumers. This led to the development of targeted initiatives that made great strides at penetrating this growing market. Today, acculturation continues to be the ‘segmentation of choice’ for most advertisers, and is helping them understand the diversity within the segment, especially as it relates to the use of the Spanish language and media. By David Burgos / Miller-Brown
Hispanic magazines post solid gains in first half of 2011.
Hispanic magazine ad spending is up 29.8% through the first half of 2011 (same titles basis), according to HispanicMagazineMonitor estimates released this week by Media Economics Group.
Zero Moment of Truth emerges as new force in shopping behavior.
Shopper Sciences, IPG Mediabrands’ research and shopper marketing consultancy, today announced highlights from a national study commissioned by Google to explore how digital technology is changing shopper behavior. Google will publish results from the research later this month in its new eBook entitled “Winning at the Zero Moment of Truth.”
Digital Media & Multicultural Marketing.
As technology progresses and more digital media channels become available, it’s tempting to focus on exciting, new and sexy platforms. However, depending on the target market, those cutting-edge applications may not yield the best results for engaging consumers. By Sophy Regelous, VP, Director of New Media
Ballas-Traynor to depart People en Español.
Industry veteran Lucía Ballas-Traynor will be leaving her position as Publisher of People en Español.
