Promotions & Events

With business travel budgets hampered, virtual programs continue to take center stage

Viva Entertainment Group, Inc. announced it will air the renown Carnival Miami.

HISPANICIZE announced the 2021 TECLA Awards, taking place on Friday, October 15th as part of its Hispanic Heritage Month festivities.  Owned, operated and produced by actor John Leguizamo’s NGL Collective, Hispanicize and the TECLA Awards are beloved iconic franchises that are well known in the Latinx community.  

Honoring its reputation as a cultural institution, The Valls Group announced the 50th Anniversary celebration of its famed Cuban restaurant, Versailles, by asking a simple question: “WHAT’S YOUR VERSAILLES STORY?”

The largest Mexican film festival outside of the Mexican territory, Hola México Film Festival, returns for its 13th annual edition this September 17-25 during Hispanic Heritage Month.

Uforia’s “Latino Mix Live!” makes its anticipated return to the Lone Star State, with two star-studded concerts in Dallas and Houston featuring some of Latin music’s biggest superstars. Uforia Live is part of Univision’s Uforia Music Series, which are both presented by Rocket Mortgage.

Spanish Broadcasting System, Inc. has named Miami native executive Donny Hudson, as EVP of Local media for radio/TV & digital for all SBS markets, and will also retain his role as General Manager, working out of the SBS offices in Miami.

In honor of Latino Conservation Week, hosted by the Hispanic Access Foundation and celebrated July 17 to 25, the National Park Foundation (NPF) announced it is celebrating the 10th anniversary of its Latino Heritage Fund throughout 2021.

Telemundo and Billboard announced  the date and venue for the 2021 edition of the Billboard Latin Music Awards, produced by MBS Special Events and Telemundo, will feature live performances by today’s top Latin artists to celebrate the best in Latin music.

The summer of 2021 will be vitally important, as students and families try to recover from the isolation, trauma, and learning loss the pandemic caused. Yet a new study that looks in-depth at summer learning in 2019 and 2020 finds that Latinx student participation in programs remains low, despite some recent growth and remarkably high parent satisfaction. Just 44% of Latinx families with children report that their child was involved in a summer learning program in 2019 – an increase from 39% in 2013 and 29% in 2008. But while 2.7 million Latinx children took part in a structured summer experience in 2019, nearly 4.4 million more would have been enrolled if a program were available to them, their parents said.

SBS Entertainment and LaMusica announced the return of CALIBASH – the crown jewel of live Latin music – at the iconic Staples Arena in Los Angeles, California.

Univision’s Uforia announced the return of its experiential virtual music series Uforia Live.

To support vaccine accessibility, Toyota Motor North America (TMNA) is providing several national and local nonprofit organizations with more than 50 vehicles and grant funding.  The vehicles support efforts in 13 states, with grant funding assisting various multicultural organizations throughout the country.

The New York Latino Film Festival (NYLFF), the premier Urban Latino film event in the country, sets its return as the only event of its kind in the New York area this year. With a dynamic line up of films and industry-leading conversations planned for Hispanic Heritage Month 2021, the festival team has selected Miami-based seasoned sponsorship and talent management consultancy, Talento Unlimited, to lead and manage corporate partnerships and branded activations.

HEINEKEN USA and its TECATE brand announced the official, multi-year U.S. sponsorship of LIGA BBVA MX. Tecate USA will also be a partner of LIGA BBVA MX’s other competitions, LIGA BBVA Expansion MX and LIGA BBVA MX Femenil.

When live sports returned in the middle of last year after being sidelined due to the pandemic, fans and TV networks reveled in a very slight return to a sense of normalcy. That said, a return without fans at live events presented a unique challenge for sponsors, given the on-site activations they host across sports leagues.

Estrella Jalisco is partnering with the world’s first LGBTQ+ mariachi band, Mariachi Arcoiris, bringing families free performances and encouraging open conversations about machismo culture, inclusivity, and identity — with a refreshing cerveza in hand.

NBCUniversal Telemundo Enterprises is celebrating Financial Literacy Month with the kickoff of Nuestras Finanzas (Our Finances), a national program designed to inform and encourage U.S. Hispanics to accelerate their financial freedom and success.

Estrella Jalisco is announcing the latest addition to its Michelada portfolio with the new Tropical Chamoy Michelada.

Powered by young, multicultural fans and dynamic players, there is incredible energy behind the 2021 MLS season.  The partnership enables P&G brands such as Gillette®, Old Spice®, Crest®, Oral B®, Dawn®, Charmin®, and Bounty® to tap into and support the passionate fandom for the world’s game.