Coyotes announce partnership with Univision Arizona

The Arizona Coyotes announced a partnership with Univision Arizona to broadcast a Coyotes Game of the Week on radio in Spanish.

Estrella Media adds to Board of Directors

Joining the board are Jacqueline Hernández, CEO and Co Founder of New Majority Ready; Flavio Morales, EVP at Endemol Shine Latino;; and Michael Rubenstein, the Co-Founder and President of OpenStore.

WCCM LatinX Boston partnership With Massachusetts Alliance of Boys & Girls Clubs

WCCM Latin X Boston, of Costa Media Boston, has pledged to be a true local station in the Boston DMA and provide valuable information to the Latino community. Through its partnership with the Massachusetts Alliance of Boys & Girls, it is committed to working with local organizations and leaders to enhance this mission.

Meruelo Media announces partnership with Matrix Solutions

Meruelo Media (Power 106, Cali 93.9, KLOS-FM, 93.5 KDAY and KWHY-22 TV) has announced its partnership with Matrix and their Monarch Media Ad Sales Platform.

Steve Mandala joins Estrella Media as Chief Revenue & Local Media Officer

Estrella Media announced that Steve Mandala, former President, Ad Sales & Marketing for Univision Communications and Executive VP, Cable Entertainment Sales for NBCUniversal, is joining the company as Chief Revenue and Local Media Officer. Mandala starts on December 1 and will be based out of the company’s New York office.

Spanish Broadcasting System (SBS) launches Salsa 106.3 FM in Miami

Spanish Broadcasting System, Inc. announced the launch of Salsa 106.3FM (WRAZ-FM) a radio station targeting South Florida’s young Hispanic adults in the highly sought-after 18-34, 25-64 demographic.

Spanish Broadcasting System (SBS) Wants WPYO. Why Isn’t CMG Making The Deal? [CONFLICT IN ORLANDO HISPANIC MARKET]

Undeterred, SBS moved ahead with making three all-cash offers, the final offer coming in ahead of the highest appraisal value presented by Bond & Pecaro.  By Adam Jacobson – Editor in Chief

Meruelo Media Wins Two Marconi Awards

Meruelo Media in Los Angeles announced that its KLOS-FM Los Angeles, Calif. was named Rock Station of the Year and Cali 93.9/KLLI-FM Los Angeles was named Spanish Language Station of the Year at the 2021 National Association of Broadcasters’ (NAB) Marconi Radio Awards.

Interep Founder Ralph Guild Dies

Ralph Guild, who created what is largely considered the standard operating structure for television and radio ad representation companies, has died.  By Adam Jacobson – Radio TV Business Report

Audio Creative Best Practices: The Blueprint For Developing Impactful Ads [REPORT]

When it comes to audio creative, there are a few commonly asked questions. What are best practices? Is a thirty-second ad better or worse than a sixty-second ad? What is the difference between a host-read ad versus a pre-recorded ad?

The Power of Impressions For The Radio Industry [REPORT]

A new Nielsen study commissioned by The Southern California Broadcasters Association demonstrates the power of impressions for the radio industry.  These findings show that agencies are increasingly using impressions to evaluate media, and the usefulness of impressions to evaluate radio and digital using a common metric.

Boston Red Sox on WCCM, LatinX 103.7

LatinX 103.7 FM WCCM, of Costa Media Boston – the Boston Red Sox Spanish-language Station – will begin airing the American League Championship Series starting this Friday, October 15. All games will be aired LIVE on WCCM 103.7 FM and 1490 AM.

The Hispanic Radio Listener: An Up-Close Look

Harker Bos Group recently fielded a study documenting the consumption habits and voting trends of Hispanic Radio Listeners.  By Adam R Jacobson / Editor of Radio TV Business Report

Univision’s Uforia brings new flavor to Los Angeles’ Morning Drive with “Levántate con Ysaac Alvarez” on K-LOVE 107.5 FM

Univision Los Angeles announced the launch of a new morning radio show, “Levántate Con Ysaac Alvarez” (Wake Up With Ysaac Alvarez) on K-LOVE 107.5 FM. Starting October 11th, Alvarez will offer Latino listeners in Los Angeles heartwarming human interest stories, news of the day, comedy and interactive audience participation along with the best Latin music hits.

Ad Loads At Hispanic Radio: Tackling A Tough Topic

The endless commercial break. How bad is it? Is the stopset slog a problem for Hispanic radio? Radio Ink Editor Ed Ryan probed four of the industry’s top executives as the moderator of the Hispanic Radio Executive Leadership Roundtable on Wednesday afternoon at the Hispanic Radio Conference in Miami.  By Adam Jacobson – Radio TV Business Report

Major Audio Investment Gap for Marketers

“The Investment Gap: Understanding the Value of Audio” highlights a divergence between consumption and investment. While 31% of the average consumer’s media consumption is now audio, only 8.8% of the average media budget is allocated to audio, and 25% of advertisers do not invest in audio at all.

Marketers Ride New Waves of Radio Advertising

As more consumers go “screen-free” radio moves to the forefront of media planning

Challenges and Opportunities in Spanish Radio

The pandemic hit the Spanish radio industry probably harder than any other traditional media.  Stay-at-home ordinances and remote work mandates eliminated the daily commute and as a result in-car radio listening and ad revenue plummeted during the early months of the global Covid-19 2020 shutdown.    By Angelica “Angie” Balderas – SVP Entravision Sacramento Stockton and Modesto

NAB Show Canceled For 2021

The National Association of Broadcasters won’t be moving forward with the NAB Show, a move that also cancels the co-located Sales and Management Television Exchange and the Radio Show, co-produced by the NAB and the Radio Advertising Bureau.  By Adam Jacobson – Radio TV Business Report

Gen Media Partners launches Multicultural Initiative

Gen Media Partners has announced the formation of a strategic task force to champion the power and influence of certified minority-owned and -targeted radio stations to advertisers and agencies.

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