Research

First, we’re ranked among the world’s happiest. Now, we say we’re “satisfied with our standard of living.” Can someone please explain what in the world is going on?

The median income of American households decreased by as much in the two years after the official end of the Great Recession as it did during the recession itself. The latest estimates from the Census Bureau show that the median income for U.S. households in 2011 was $50,054.1 In 2009, the year the Great Recession ended,2 the median income of U.S. households had been $52,195 (in 2011 dollars). Thus, in the two years since the end of the recession, median household income has fallen by 4.1%.

Last year’s Tr3s Millennial study revealed that when it comes to style, Hispanic Millennials want to be “unique, but not a freak.” They aim to stand out and be original — without being seen as weird. So how do they make their choices about how to dress? By Insight Tr3s

Do attitudes towards Latino culture change depending on the language preference of Hispanics? This is a question that has importance to marketers and service providers. If cultural attitudes differ for those who prefer to speak English and those who prefer to speak Spanish then one can conclude that language preference is also an indicator of how close one is to one’s own culture. If on the contrary, cultural attitudes do not differ or differ to a small extent between English and Spanish preferred Latinos, then one can conclude that the overall Latino culture persists regardless of current language preference. By Felipe Korzenny, Ph.D.

Results of the first-ever PNC Hispanic Business Owners Outlook, which sought business insights from America’s largest and fastest-growing ethnic group, also found that most of these owners often employ family members, but not their family’s financial resources, in their operations.

The percentage of Americans who say they are in the lower-middle or lower class has risen from a quarter of the adult population to about a third in the past four years, according to a national survey of 2,508 adults by the Pew Research Center.

For the second straight year, GfK is collaborating with the ARF to inspire and empower the next generation of market researchers. The Next Generation Competition invites undergraduate students from across the US to create market research projects that shed light on key marketing issues – with special emphasis this year on studies of Hispanic consumers and the use of mobile devices for shopping.

Sofia Vergara is probably the most recognizable Hispanic actress working in English-language television. She is one of the stars of “Modern Family,” among the highest-rated scripted shows on network television, and she has parlayed her celebrity into commercials for brands like Pepsi and Cover Girl.

In last week’s post, we saw that adult Hispanic Millennials love traditional Latin foods and are more likely than non-Hispanics to cook with fresh ingredients. This week, we analyzed habits relating to healthy eating among adult Hispanic and non-Hispanic Millennials. By Insight Tr3s

In this heated political season of the Fall of 2012, when the different political parties are trying to get the attention of Hispanics it is of interest to explore how the political affiliation of Hispanics relates to some of their attitudes. By Felipe Korzenny, Ph.D.

To what extent has the financial situation affected the perceptions of financial well-being of Latinos depending on their language preference? This question has implications because the answer may impact the way in which consumers make purchase decisions. By Felipe Korzenny, Ph.D.

We know that Hispanic Millennials straddle two cultures – and that tendency plays out in their food preferences and habits. They love their chilaquiles and arroz con pollo, as well as their chili dogs and mac-and-cheese. They are also more likely to enjoy cooking and to use fresh ingredients than their non-Hispanic peers. By Tr3s Insight

By gaining a deep understanding of Latino consumer habits, political strategists are better able to develop highly relevant communication campaigns that can truly connect with Latino voters.

This report documents the place of Hispanic persons in Tennessee. About half of the Hispanic persons in Tennessee are foreign-born, and half were born in the United States.

As Republicans gather for their national convention in Tampa to nominate a presidential candidate known, in part, as a wealthy businessman, a new nationwide Pew Research Center survey finds that many Americans believe the rich are different than other people. They are viewed as more intelligent and more hardworking but also greedier and less honest.

As the 2012 presidential candidates prepare their closing arguments to America’s middle class, they are courting a group that has endured a lost decade for economic well-being. Since 2000, the middle class has shrunk in size, fallen backward in income and wealth, and shed some—but by no means all—of its characteristic faith in the future.

It’s summertime, and entertainment options for the ever-growing US Hispanic population are endless. The latest research from Mintel shows that cost is the primary driver in how Hispanics decide to enjoy their leisure time.

Music is an essential part of all the Millennial lifestyle – and for Hispanic Millennials, it’s a fundamental part of their family life. Young Latinos generally have more of a foundation in music than their non-Hispanic peers because their families listen to more music at home, giving them a stronger familiarity with traditional hits and the sounds of their native countries. By Insight Tr3s

The U.S. population clock will reach a milestone that is very meaningful to mathematical statisticians: it will show there are 314,159,265 residents, or pi (3.14159265) times 100 million. Pi is a mathematical constant that is the ratio of a circle’s circumference to its diameter. “This is a once in many generations event…so go out and celebrate this American pi,” said Census Bureau Chief Demographer Howard Hogan.

The Census Bureau presented new research that attempts to address the frequent mismatch between Americans’ self-identity and the race or Hispanic categories they are offered on their census questionnaires. The issue is especially important for counting Hispanics, the nation’s largest minority group.