Research

According to new research announced by Northwestern Mutual, the majority of U.S. Hispanic college graduates (62 percent) consider themselves to be “highly disciplined” or “disciplined” when it comes to their financial planning habits.

Pinpointing how to win a greater share of a customer’s spending in an increasingly crowded and dynamic marketplace has been made easier for brands around the world as TNS unveils a re-engineered version of its market-leading solution ConversionModel.

As part of the network’s recently unveiled rebranding campaign, “The Power of T,” Telemundo Media announced the findings of The FAM Study (Familia Americana Moderna), a new study of the U.S. Latino population designed to explore the evolution of the Latino family and its impact on television viewing habits and family influence on purchase decisions in key categories.

Latinos are the fastest-growing and second largest populace in the United States. According to projections from the National Association of Latino Elected and Appointed Officials (NALEO) Educational Fund, more than 12.2 million Latino voters are expected to cast ballots on Election Day, an increase of 26% from 2008. By Insight Tr3s

A U.S. Census Bureau report released shows that in many of the largest cities of the most-populous metro areas, downtown is becoming a place not only to work but also to live. Between the 2000 and 2010 censuses, metro areas with 5 million or more people experienced double-digit population growth rates within their downtown areas (within a two-mile radius of their largest city’s city hall), more than double the rate of these areas overall.

The 2010 Census showed that people who reported multiple races grew by a larger percentage than those reporting a single race. According to the 2010 Census brief The Two or More Races Population: 2010, the population reporting multiple races (9.0 million) grew by 32.0 percent from 2000 to 2010, compared with those who reported a single race, which grew by 9.2 percent.

A person’s identity stems from what they do and don’t want to be associated with, depending on their current circumstances. People can often relate with more than one group and therefore have more than one, not easily definable identity. By Emily Bel / Center for Hispanic Marketing Communication – Florida State University

The idea of reference groups is true for all ethnic groups and in the case of Hispanic consumers; it is not as simple as it may first appear. Stereotypical perceptions of Hispanics often times lead marketers to make faulty assumptions about correct reference groups for this cultural group. By Neelen Leslie – Doctoral Student / Center for Hispanic Marketing Communication – Florida State University

Americans have always had interesting relationships with their pets – whether those pets are cats, dogs, parakeets or something else entirely. The pet industry is thriving, and for good reason: three in five Americans (60%) have a pet. Those in the West (68%), Generation Xers (66%), Hispanics (68%) and those with a household income of $75,000 or more (66% $75,000-99,999 / 68% $100,000+) are the groups most likely to be pet owners.

Lower-income households represent a high growth opportunity sector for retailers and manufacturers. Over the next ten years, more people will move into the lower-income group, which is expected to grow twice as fast as total households. Over the next ten years, the total number of households in the U.S. is expected to grow by eight percent; however, households closer to the poverty level will grow twice as fast, at 17 percent. To better understand consumers across the economic spectrum, Nielsen conducted an analysis of media usage and purchasing behaviors. Results revealed dramatic differences in the media consumption patterns and delivery platforms across income levels. The same differential was found in CPG shopping behavior, alongside notable similarities in some categories. Available on HispanicCMO.com

As the largest racial minority group in the United States, the influence of African-Americans on the nation’s culture is pervasive_. With a collective buying power estimated to reach $1.1 trillion by 2015, Black consumers remain at the forefront of social trends and media consumption, according to the new African-Americans: Still Vital, Still Growing 2012 Report-the second installment to The State of the African-American Consumer Report released last year, a collaboration with Nielsen and the National Newspaper Publishers Association (NNPA). Available on HispanicCMO.com

The National Coffee Association finds that Hispanic-Americans drink significantly more coffee than their non-Hispanic neighbors.

Nearly half (45%) of the nation’s Hispanic1 population lives in just 10 metropolitan areas, according to tabulations of the 2010 American Community Survey (ACS) by the Pew Hispanic Center, a project of the Pew Research Center.

As data grows and attention spans shrink, infographics become more vital—here’s how to make good ones. By The Team | Yahoo! Advertising Solutions

Whether we call them Generation Y, Generation “C” (for Connected) or Millennials, there’s no doubt that Americans ages 13-34 hold tremendous potential for marketers. But advertisers should take care when reaching out to these consumers. New research from Nielsen shows that males and females in this age demographic are drawn to very different types of TV ads.