Research

According to the latest Nielsen Cross-Platform Report, Americans spent more than 34 hours per week in front of a TV set in Q2, 2012, where they watched traditional TV, DVDs and played games. Most of the content from these activities was delivered to the TV set in a traditional manner– over broadcast, cable, satellite or telco connection– and a growing amount was delivered by Internet connection. Americans also added another five hours in front of the computer screen using the Internet, or watching video content, and an increasing amount of time using smartphones this quarter.

Local market consumer research firm Scarborough formally announced its entrance into the Puerto Rico DMA. Currently in the field utilizing a representative sample, the new service named Scarborough Puerto Rico, will include expansive attitudinal data as well as a comprehensive array of consumer behavior-based measures.

November marks National Diabetes Month, which helps create awareness around the affects of diabetes, which is often caused by obesity. For the Latino community, the obesity epidemic has reached crisis, with many states and communities reporting Latino obesity at staggering proportions and with Latino children becoming obese earlier in their lives. By Tr3s Insight

Hispanics have grown more satisfied with the nation’s direction and more confident in their finances since 2011, according to a new survey from the Pew Hispanic Center, a project of the Pew Research Center.

Education and immigration remain important topics for Latino voters. The DREAM Act, which stands for Development, Relief, and Education for Alien Minors, addresses both these topics. Although the national debate continues on whether or not to pass a federal version of the DREAM Act, some states such as California and Illinois have already taken the matter of access to higher education into their own hands. By Insight Tr3s

Digilant announced the release of Digilant Multicultural, a marketing system designed to pinpoint specific audiences including U.S. Hispanic, African American, Asian, and LGBT. Digilant Multicultural uses semantic language, geographic information, and other proprietary attributes to match an advertiser‚s preferred audience in real-time to video, display, and mobile advertising placements.

Hispanic consumers in the U.S. spent more than five hours a month per person watching video on a mobile phone during the first quarter of 2012, a 22 percent increase in usage over a year ago, according to Nielsen’s Cross-Platform Report. With video now available across a variety of devices, it’s to be expected that Hispanic consumers want more content options, a topic explored in a recent Nielsen consumer study commissioned by Univision.

When talking about US Hispanics marketers seldom explore socioeconomic level as it relates to their attitudes and behaviors. For me this is a most interesting relationship because if, for example, Latinos hold cultural attitudes in the same esteem regardless of their social standing, then one may conclude that one marketing approach may reach diverse types of Hispanics. By Felipe Korzenny, Ph.D.

More than eight in ten Americans between the ages of 16 and 29 read a book in the past year, and six in ten used their local public library.

Generation X, those born after the post World War II baby boomers, generally has a positive outlook on the economy, but that doesn’t mean they are free spenders.

With true, integrated cross-platform measurement inching ever closer, will the Heisenberg Uncertainty Principle come into play for media? Will the very act of observing viewers as they migrate across platforms change the nature of media itself?

Latinos are divided by religion in their preferences in the upcoming presidential election, according to the latest survey by the Pew Hispanic Center and the Pew Forum on Religion & Public Life, both projects of the Pew Research Center.

Meet the Mass Affluents—a new segment of wealthy Americans defined by Nielsen as households with income producing assets between $250,000 and $1m (excluding real estate). More than 13 million households are classified as Mass Affluent, representing approximately 11 percent of all U.S. households.

As Halloween draws near, we recognize the holiday’s sister, El Día De Los Muertos (Day of the Dead), which is quickly becoming a celebrated cultural draw among both Hispanic Millennials and non-Hispanic Millennials. In recent years, this cheerful Mexican holiday has formed part of school roster events providing American teens and twenty-somethings a window into our Hispanic culture. By Insight Tr3s

The U.S. Census Bureau announced today the establishment of the National Advisory Committee on Racial, Ethnic and Other Populations. The Census Bureau has also named the committee’s members and leadership.

Almost 43 million Americans participated in camping last year, according to a new study released by The Outdoor Foundation and sponsored by The Coleman Company, Inc. and KOA Campgrounds. That equates to 14.9 percent of Americans over age six. The findings are part of the 2012 American Camper Report, the leading report tracking participation in camping in the United States.

Making sure that consumers remember not only an ad but the brand behind it is the key to advertising effectiveness. A recent Nielsen analysis of CPG TV ads from 2012 found that Ocean Spray’s signature “Men in a Cranberry Bog” commercial tops the list of ads that not only resonated with consumers, but also were linked with the brand itself. In fact, consumers were 59 percent more likely to connect that ad with the Ocean Spray brand than the typical brand linkage of a commercial.