The Center for Marketing Research at the University of Massachusetts Dartmouth recently conducted a new in-depth and statistically valid study on the usage of social media in fast-growing corporations. This new study revisits the Center’s work on the Inc. 500 social media usage for the fifth consecutive year, making it a valuable and rare longitudinal study of corporate use of these new technologies.
Social Marketing
Getting SOCIAL with Being Latino & Radio Shack. [VIDEO]
During the Hispanicize conference the President & Founder of Being Latino interview some of participants at the event to get their view on Radio Shack’s new policy of allowing technology trade-in for up-grading your personal telecommunication needs. Available on HispanicPRpro.com
Social TV … what a concept!
We in the digital side of the business had many dreams of multi-screen Brand mentions, the usage of social as a rally point for creating social currency with a TV program, or even a brand spot.
Hispanics Love Social Media.
Hispanics embrace social media such as Facebook, YouTube and Google+ more than the general population. But when it comes to sharing personal information about themselves, Hispanics are more cautious.
Perez promoted to Sr VP of Digital & Social Media.
Telemundo Media announced the promotion of Borja Perez to Senior Vice President, Digital & Social Media. Perez was previously Vice President of Digital Media & Integrated Solutions and will continue to report to Peter Blacker, Executive Vice President, Digital Media and Emerging Business Division.
Consumer Trust in Online – – Social & Mobile advertising Grows.
The explosion of social networks and consumer-generated media over the last few years continues to have a significant impact on advertising as consumers’ reliance on word-of-mouth in the decision-making process – either from people they know or online consumers they don’t – has increased significantly.
Cholito hipsters
Last month I attended one of the best parties in L.A. No, I’m not talking about the Oscars. I’m talking about the Brisk Bodega-Star Wars Cantina party, presented by Brisk Tea. Now ostensibly the party was intended to present and offer party-goers samples of Brisk Tea. But by partnering up with LucasFilm, Brisk was able to offer another element of intrigue at its party: an exhibition of art conceived by emerging, young artists, and based on the iconic characters from the “Star Wars” film.
Nielsen: Global Consumers’ trust in ‘Earned’ advertising grows in Importance
Ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising—an increase of 18 percent since 2007, according to a new study from Nielsen. Online consumer reviews are the second most trusted form of advertising with 70 percent of global consumers surveyed online indicating they trust this platform, an increase of 15 percent in four years.
Companies Incorporate Social Media Monitoring into Bottom Line.
A study of companies worldwide from SHARE and GUIDE SHARE EUROPE and sponsored by IBM and Marist College found that only 52.8% of respondents were currently monitoring open online social media communities or networks. [Unisphere Media collected the data in January and February 2012. The study was written by Unisphere analyst Peter Auditore.] A majority of respondents were IT professionals, with others including CEOs and those performing management and other business functions.
Consumers Engage differently on Email and Social Media.
Consumers connect with brands both via email lists and by “liking” companies on Facebook. While users want to receive discounts and special offers via both channels, connecting with a brand on social media is an added public display of support.
Digital Marketers shuffle budget to boost Owned and Earned Media.
As marketers look to integrate their advertising efforts into a more cohesive strategy, many are eyeing digital media, specifically owned and earned media.
NBC Latino – Top 10 Latino Twitter feeds That Matter.
Our Industry colleague and friend Tony Hernandez of Latino Broadcasting Company and founder of the Immigrant Archive Project has been listed by NBC Latino at one of the Top Twitter That Matter. Felicidades!
Will Brands See User Engagement on Google+?
Usage on Google+ isn’t as high as on longer-established social networks, but companies are starting Brand Pages there, and some consumer engagement is taking place—particularly in the mornings and on Wednesdays.
CEOs who Tweet held in High Regard.
There may be new reasons for CEOs and CMOs to join the Twittersphere. According to a study by social media branding firm BRANDfog consumers and employees regard company leaders who engage on social media platforms positively.
Attributes of the Global, Socially-Conscious Consumer
Sixty three percent of global, socially-conscious consumers are under age 40, they consult social media when making purchase decisions and are most concerned about environmental, educational and hunger causes, according to a new study from Nielsen. DOWNLOAD Report Here.
Marketers accelerate Social Display Ad Spending.
Marketers, agencies to spend more display ad budget on social networks than with publishers this year
Teens, Smartphones & Texting.
Teens are fervent communicators. Straddling childhood and adulthood, they communicate frequently with a variety of important people in their lives: friends and peers, parents, teachers, coaches, bosses, and a myriad of other adults and institutions. This report examines the tools teens use to communicate, with a particular focus on mobile devices, and then places the use of those tools in the broader context of how teens choose to communicate with people in their lives. DOWNLOAD Report Here.
