Social Marketing

Edelman released findings from its sixth annual “Value & Engagement in the Era of Social Entertainment and Second Screens”(1) survey. The study findings highlight that perceived consumer value in the entertainment industry is at a three-year high this year, following the slump in opinion shown in 2011’s data.

comScore, Inc. and Facebook released the second white paper in The Power of Like series, The Power of Like 2: How Social Marketing Works, including original analysis demonstrating ways in which exposure to earned and paid media on Facebook drives behavioral lifts in purchase behavior.

B2B companies lag behind their B2C counterparts when it comes to using social media to track what customers are saying about their brands and following up on that feedback.

Americans believe participation in social media makes them more informed and influential as both consumers and citizens, even as they express clear skepticism about the trustworthiness of the information they find there, according to poll results announced by The Allstate Corporation and National Journal.

Univision Communications Inc. announced at E3 the formation of a new social media communications team expanding Univision’s efforts in driving engagement and discovery in social media.

This summer, as the London 2012 Olympic Games unfold, we’ll witness the flight of the “Social Media Butterflies,” digitally savvy moms who crave connection and conversation around major events. Expect these women to be one of the most active and engaging consumer segments as their use of social media often outpaces other demographic and user groups – including the hyper connected members of Gen Y and Gen Z. This is among the key findings from the 2012 Taylor Consumer Engagement Survey: Social Media and the Olympic Games. Available on HispanicCMO.com and HispanicPRpro.com

As of February 2012, some 15% of online adults use Twitter, and 8% do so on a typical day. Overall Twitter adoption remains steady, as the 15% of online adults who use Twitter is similar to the 13% of such adults who did so in May 2011. At the same time, the proportion of online adults who use Twitter on a typical day has doubled since May 2011 and has quadrupled since late 2010—at that point just 2% of online adults used Twitter on a typical day. The rise of smartphones might account for some of the uptick in usage because smartphone users are particularly likely to be using Twitter.

Consumers are turning to social media and other online sources to socialize their TV-viewing experience, chatting with others about shows, playing games, using check-in services, finding supplemental information and more.

Brand advocates are consumers who support specific brands and use in-person and online conversations to share their opinions, recommendations and thoughts about a company’s products and services. And brand advocacy is becoming a critical part of the social media marketing mix.

IPO—which set the market value of the social-networking giant at $105 billion—sparked significant discussion on Twitter, blogs and Facebook itself, with more expressions of skepticism than confidence about the stock’s value, according to a report by the Pew Research Center’s Project for Excellence in Journalism.

eMarketer estimates social network ad spending is on a strong growth track, set to climb 43% this year in the US to $3.63 billion. Spending on paid social network ads will reach $5.59 billion by 2014.

I was invited to attend the Fox Hispanic Media and MTV3 Upfronts in NYC. The first thing that went through my mind, a parte de estar super emocionada, was that I had no visual idea of what this experience would be as I had never attended one previously and had no clue.

Univision Communications Inc. announced at its Upfront presentation in New York that it will deliver a new integration with Facebook. In the first of a series of social experiences leading up to the launch of UVideos, a new digital network that will include programming from Univision’s portfolio of television networks, Univision will kick-off live chats with its personalities and celebrities through Facebook Platform.

Social media is fundamentally changing the way engaged viewers are watching and talking about their favorite programs. No longer content to watch shows passively, viewers are taking to social networks to get recommendations and share their own opinions on programs, making the digital realm the new host of “watercooler” discussions.

As the worldwide social network audience soars well past 1 billion people, marketers are tackling the difficult task of coordinating their social media marketing efforts on a global scale.

Executives see improvements in marketing and sales efforts, and market share gains as a result of well-planned campaigns

Forget about the number of fans or “likes” your organization’s Facebook page has. It’s what the organization is doing to keep those fans engaged that is important, especially if those fans comprise the “Millennials” – individuals who are 18 to 29 years old.