Spanish Broadcasting System, Inc. has named Miami native executive Donny Hudson, as EVP of Local media for radio/TV & digital for all SBS markets, and will also retain his role as General Manager, working out of the SBS offices in Miami.
Television
Telemundo to premiere ‘LA CASA DE LOS FAMOSOS’
Unfiltered and unparalleled define the 2021 arrival of La Casa de los Famosos to Telemundo, an outrageous new primetime reality competition premiering live on Tuesday, August 24 at 7pm/6c.
Univision announces new C-Suite, pending Univision/Televisa merge
Univision Holdings, Inc. announced new appointments to, and a redesign of its corporate leadership structure.
How Americans are watching sports, upfronts takeaways, and Spanish language streaming [PODCAST]
On today’s episode, we discuss how many Americans watch sports on streaming platforms, how TV companies are tackling the digital sports rights balance, and what this year’s Tokyo Olympics can do to help boost NBCUniversal’s streaming platform Peacock. We then talk about the key takeaways from the 2021 Upfronts, the potential impact of Univision’s Spanish language streaming service, and how the entertainment industry is balancing box-office releases and streaming. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.
Soy de Rancho on Cinelatino
Cinelatino has announced the exclusive U.S. television premiere of its musically-inspired original production, “Soy De Rancho,” featuring the Billboard Award-winning regional Mexican music star “El Komander” Alfredo Rios, on Sunday, July 4, at 11 p.m. ET / 8 p.m. PT.
Omnichannel Advertising in a Streaming-Centric World
The pandemic has changed how viewers consume TV — likely forever — and marketers will need to adapt
Reaching Elusive Ad-Free Streamers
Reaching ad-free streaming viewers is the latest challenge for marketers with carefully crafted television campaigns.
Lazos de Sangre airs on Pasiones
Pasiones has announced the U.S. premiere of Lazos de Sangre (also known as Broken Pieces or Paramparça) one of the most successful Turkish television series to date.
Albert Rodriguez named President of Spanish Broadcasting System
Spanish Broadcasting System, Inc. announced that it has named Albert Rodriguez to the position of President of SBS, succeeding Raúl Alarcón, who has served in that capacity since 1985.
CNN en Español 360° opportunity
CNN en Español unveiled its new programming for 2021-2022, and the Sunday night primetime lineup Domingo de Gigantes. With this new programming lineup, the network is poised to reinvent news sponsorship and will offer commercial partners a unique, 360° TV and Digital sales opportunity across all its platforms.
BORICUATÓN de Cinelatino will air on Sunday, June 13th, 2021
Marking its second year of celebrating the culture and contributions of “La Isla de Encanto,” Cinelatino will once again pay tribute to the Puerto Rican community with its BORICUATÓN de Cinelatino.
US adults will consume almost as much media in 2021, but TV viewing will backslide
Last year, the average US adult spent more time per day with most media formats and devices, including TV. Although adults will spend nearly as much time with media this year, their TV viewing time will drop below pre-pandemic levels.
Better Analytics Help Media Companies Make the Most of Promos
Data-based insights help TV networks make strategic decisions around promo loads, promo saturation, and use of sister networks.
CTV Advertising Guide: Powering Growth Through Change
Few areas of the media landscape have been in focus over the past year as streaming video content has. With a growing wealth of platform and program choice, the options for consumers continue to expand and diversify.
Estrella media launches 24/7 Estrella News Network
Estrella Media announced it will launch Estrella News, a 24/7 Spanish-language digital news network, on digital subchannel MGEN in the greater Miami area. Estrella News on MGEN is the newest announcement in Estrella Media’s expansion strategy in the South Florida market, which is led by its owned and operated WGEN Estrella 8 Miami broadcast station.
Telemundo Global Studio inks deal with Planeta
Telemundo Global Studios announced it has signed an agreement with Planeta to license the exclusive rights to the complete library of best-selling Spanish author, Corín Tellado, including close to 4,000 titles.
La Promesa airs on Pasiones
Pasiones has announced the U.S. premiere of the immensely popular Turkish series La Promesa (‘The Promise’) which will make its debut on Monday, May 31, at 6 p.m. ET / 3 p.m. PT.
Univision to premiere of “Si Nos Dejan”
Univision announced the world premiere of “Si Nos Dejan” (If They Let Us), a story about love after a betrayal and breaking age-gap stereotypes. Starring Mayrín Villanueva, Marcus Ornellas, and Alexis Ayala, “Si Nos Dejan” premieres Tuesday, June 1, at 9 p.m. ET.
EstrellaTV to premiere “LA MÁSCARA DEL AMOR”
Dating behind a mask has taken a twist on EstrellaTV’s new dating game show series “La Máscara del Amor” (The Mask of Love), premiering on Thursday, May 27 at 9 pm ET/8 pm CT.
The future of TV?
Benoit Cacheux, Global Chief Digital Officer at Zenith, recently joined the virtual panel, “Understanding identity, behaviour and context,” at Mediatel’s The Future of TV Advertising Global conference. This event was moderated by Cadi Jones, Commercial Director EMEA at Beeswax, and Benoit was joined by Lara Izlan, Director, Advertising Data & Analytics at ITV, Steve Martin, MD International Data at LiveRamp and Miles Pritchard, Managing Partner – Data Management Solutions at OMD.