Top News
Circulo Creativo: “Ads From The Past”
In celebration of our 25th anniversary, we're featuring a selection of the most memorable ads from our past along with their captivating stories.
Advertising Cultivates Brand Trust Leading to Purchase Intent [REPORT]
When brand trust increases by just one point, the average consumer purchase intent increases by 33%, with Reliability, Respect, Ethical Business Practices, Authenticity, and Relatability top drivers of brand trust.
Attention: Why It’s More Than Just Viewability 2.0
In a world full of advertisements, the burning question remains: How can we keep consumers truly engaged? As our industry evolves daily, advertisers are taking a deeper look, moving beyond conventional metrics like viewability, and embracing innovative measurement tools to gauge attention. However, as new measurement tools arise, so does the need for standardization as we navigate uncharted territory.
Cleaning the CTV Ecosystem
It's an understatement to say that advertisers are not thrilled with the current state of the digital ecosystem.
Cultural Issues and the 2024 Election [REPORT]
The 2024 presidential campaign is taking place amid intense debates over such topics as immigration, growing racial and ethnic diversity in the United States, the changing American family, crime and reproductive issues.
Most Black Americans Believe Racial Conspiracy Theories About U.S. Institutions [REPORT]
While many Black Americans view themselves as at least somewhat successful and are optimistic about their financial future, they are also critical of U.S. institutions. Most say several systems in the United States need significant changes to ensure Black people are treated fairly.
Fostering Digital Communities: The Role of Community Management in Modern Marketing
With the ever-evolving landscape of digital marketing, one thing remains constant – the power of community. As a Social Media Community Manager, you hold the key to unlocking this potential, bridging the gap between brands and their audiences with every post, comment and interaction. Join us as we explore the art and science of community management and discover how agencies like ours, CCOM, harness its power to drive meaningful engagement and foster brand loyalty. By Stephanie Zambrana
Fixing the Ad Agency Model
Rachel Barek, CEO and co-founder of creative agency Said Differently, says advertising agencies have failed to evolve. "Companies have innovated in terms of the types of work that they do," she says. "But no agency was purpose-built from the ground up for all the needs of a modern CMO."
Cut Through The Fragmented TV Streaming Landscape [REPORT]
MAGNA Media Trials and Roku released new research that explored how brands and viewers can find their way in the increasingly fragmented TV viewing landscape. The report called “From ‘Power On’ to ‘Power Off’ Understanding the Streaming TV Experience” shed light on viewers’ mood, motivations, pain points, and journey to content, as well as what this new landscape means for advertisers.
Canela.TV to feature Classic Films from the Golden Age of Mexican Cinema
Canela Media announced that more than 100 films from the Golden Age of Mexican Cinema will find their home exclusively on Canela.TV. Throughout the year, these iconic films will be released in Spanish and available to stream for free, starting on June 13. The ‘Cine de Oro’ collection is the latest in Canela Media’s ongoing efforts to preserve Latino culture--in which classic Mexican films and their iconic stars play an integral role--providing authentic and relevant content for generations of viewers.
