Top News
FDP RADIO to broadcast CONCACAF Nations League Matches from Dallas, Texas
FDP announced its exclusive broadcasts of the highly anticipated Concacaf Nation's League matches, live from Dallas, TX. The semifinals and final, plus the play-in for Copa America promises to deliver moments of drama as the nation’s battle for glory in the heart of Texas.
Republica Havas refreshes Brand to accentuate accelerated growth…..
Republica Havas introduced its refreshed brand identity, designed as a celebration of the firm’s 17-year journey as a cross-cultural communications powerhouse. The new logo aligns with Havas’ new global brand architecture and serves to accentuate Republica Havas’ momentum and accelerated growth trajectory.
INTER&CO announces new U.S. Chief Marketing Officer
Inter&Co announcedthe appointment of Kaio Philipe to the role of Chief Business & Marketing Officer. With executive stints at Baidu, Bloomberg, Google and Kayak / OpenTable, Philipe joins Inter at an inflection point.
Why Businesses Should Be Thinking About Measurement First
Effective digital advertising is critical for businesses, no matter their size. For smaller businesses it can be essential for sustainable growth. Increasingly though, effective digital advertising hinges on having high quality measurement signals to take full advantage of AI and understand the impact of each dollar spent on marketing efforts. Hence the marketing maxim, "You can't manage what you can't measure."
How Hispanic Americans Get Their News [REPORT]
Just over half of U.S. Hispanic adults (54%) get their news mostly in English – far higher than the share who get their news mostly in Spanish (21%). About a quarter of Hispanic Americans (23%) say they consume news in both languages about equally.
Spanish Broadcasting System to receive Multimillion Dollar settlement from Voz Media
Spanish Broadcasting System, Inc. ("SBS" or "the Company") (OTC Pink: SBSAA) announced that it had reached a multimillion dollar out-of-court settlement with VOZ Media regarding VOZ's default of its $64 Million acquisition of the SBS Mega TV division.
Lights, Camera, Action! [REPORT]
Dive into the dynamic world of US Hispanic TV/Movie viewing habits. In this exclusive slideshow article by Amrak Solutions, we delve into the intricacies of what drives Hispanic audiences in their entertainment choices. From the top movie and television genres preferred by Hispanics to the invaluable insights gleaned from the American Time Use Survey regarding their cinema habits. Join us as we unravel the data, uncover the trends, and explore the preferences shaping the media landscape for this growing demographic.
2023 State of Hispanic Homeownership [REPORT]
In 2023, the Hispanic homeownership rate reached 49.5 percent, a key milestone. Despite facing what has been reported as the least affordable housing market on record, Latinos added a net gain of 377,000 owner-households, the largest single-year gain since 2005, almost 20 years. While rapidly rising interest rates and low housing inventory were the biggest barriers to homeownership growth last year, resiliency remained. Hispanic homebuyers were willing to relocate to more affordable areas, utilized co-borrowers in their financing, and took advantage of local and specialized programs to make homeownership possible.
Retail Industry Continues to be Largest Private-Sector Employer [REPORT]
The retail industry supported 55 million full-time and part-time jobs in 2022, accounting for 26% of total U.S. employment, according to a new report released today by the National Retail Federation. The figures are up from 52 million jobs and 25% of total U.S. employment in 2018. Conducted by PwC, The Economic Contribution of the U.S. Retail Industry examines the direct, indirect and induced contribution of the retail industry to the U.S. economy.
How Marketing Agencies Can Ensure “Zoom Fidelity” with Media
If you're doing media and marketing right, the strategies and tactics in your plan should all work together to drive a business outcome. But how many times have you looked at a media plan where the strategies and tactics look like they were done by completely separate teams and the two don't exactly line up?
