Top News
THE 2024 HMC STRATEGIC EXCELLENCE AWARDS – OPEN TODAY WITH EXPANDED JURY OF SENIOR LEADERS FROM BRANDS, MEDIA HOUSES, AGENCIES & MARKET INTELLIGENCE FIRMS
Over the course of three years, the Hispanic Marketing Council (HMC) has experienced explosive year-to-year growth in entries for the HMC Strategic Excellence Awards, the only award competition of its kind recognizing strategic excellence in Hispanic marketing and advertising and cultural fluency.
One astronaut and two in advertising appear in book about Cuban women
Cuban-American Women: Making History, a book by Arnhilda Badía, a professor and former Florida State Representative, being released today, is a compilation of the lives of more than fifty Cuban-American women, among them two from the U.S. Hispanic advertising industry and an astronaut.
The Chronicle of Higher Education Announces Two Diversity in Media Scholarships for College Students
The Chronicle of Higher Education is accepting applications for two scholarships and internships for exceptional students who want to enter the journalism and media fields, the Diversity in Journalism Scholarship and the newly created Diversity in Multimedia Business Scholarship.
The 3rd Annual Mexican-American Film And Television Festival to Recognize Outstanding Mexican-American/Chicana Filmmakers
The Mexican-American Cultural Education Foundation (MACEF), a 501c3 organization, proudly announces the upcoming 3rd edition of the Mexican-American Film & Television Festival (MAFTF) slated for April 20 – 21, 2024, at the prestigious Harmony Gold Theater in Hollywood. Marking 2024 as the “Year of the Mexican-American/Chicana Filmmaker,” MAFTF will honor accomplished individuals whose groundbreaking contributions have significantly impacted the entertainment industry.
ESTRELLATV launches ‘HABLAMOS EL MISMO IDIOMA’ campaign
EstrellaTV is launching its “Hablamos el Mismo Idioma” (“We Speak the Same Language”) campaign with six new shows in its prime and daytime schedule on Monday, February 12. Leading the nightly primetime lineup is the new show El Lavadero (6 p.m./5 p.m. CT, M-F), a nightly gossip and games show hosted by Juan Alberto Santos, followed by the exciting family game show 100 Latinos Dijeron (7 p.m./6 p.m. CT, M-F), and then La Hora Nichols (8 p.m./7 p.m. C.T., M-F), a nightly topical entertainment and opinion show starring Rolando Nichols. The lineup continues with the network’s leading viral news show Alarma TV (9 p.m./8 p.m. C.T., M-F) and the national news show Noticiero EstrellaTV: Cierre de EdicÍon (10 p.m./9 p.m. C.T., M-F). EstrellaTV is seen across its broadcast network and on the EstrellaTV app on iOS and Android devices.
THE SUPER PARADOX
We share the exclusive column from CIRCULO CREATIVO for LatinSpots with Pablo Buffagni, President and Creative Director of BBQ Agency, and Creative Director of one of the first bilingual and bicultural commercials created by a Hispanic agency for the Super Bowl, by Conill for Toyota in 2006.
Jenna Ortega spices up first Doritos Dinamita Super Bowl
After 23 years of Super Bowl appearances, Doritos® is handing over its platform to spotlight the brand's latest innovation: Dinamita. Doritos Dinamita will launch into the new year by exploding onto snack shelves with new spice-packed flavors and an unexpected new shape – and a fiery in-game commercial for Super Bowl LVIII.
In a World of Digital Trends, Be a Classic
In our rapidly evolving digital age, it's evident that trends can captivate today but quickly transform into fleeting memes tomorrow. The pivotal question then arises: how do brands and creators maintain relevance and forge genuine connections amidst these ever-changing tides? By Cristy Clavjio-Kish, Founder, Talento Unlimited & Entre Mujere LIVE!
MEL announces New Leadership hires
MEL (Messianu/Edelman/Lerma) announced three new leadership hires in Strategy, Creative and Client Services. Omar Quiñones joins MEL as Chief Strategy Officer, Danny Alvarez as Executive Creative Director, and Jennifer Rangel as Head of Client Services. These three new appointments continue solidifying MEL’s integrated marketing communications offering for the U.S. Hispanic market.
Hemisphere Media Group names Jimmy Arteaga Grustein as Chief Content Officer
Hemisphere Media Group announced the promotion of Jimmy Arteaga Grustein to Chief Content Officer of Hemisphere. Arteaga, previously President of Programming, Production & Promotion at WAPA-TV, will report to Jorge Hidalgo, President, and CEO of WAPA Media, Puerto Rico’s leading media company encompassing TV, radio, digital, live events, and podcasting.
