Top News
Exploring Diversity and Inclusion at Lollapalooza 2023: Progress & Room for Improvement
Lollapalooza is well-known as one of the most popular music festivals in the United States. Since 2005, it has been held annually in Chicago in early August and attracts over 200,000 attendees each time.
What Is the Extra Round of Creative Costing You?
It's a familiar scenario, something that happens all the time. There's an approved strategy, a brief, and theoretically all the stakeholders in the process should be aligned, but still the clients are sending the agency back to do another round of creative, and another, and another. It's frustrating for everyone, and it's a waste of resources, time, and money.
Innovative Approaches to Measuring Creative Effectiveness
Bain's Cesar Brea and EDO's John Cripps discuss how to understand and optimize new ways of advertising.
Growth in Consumer Spending is Slowing
U.S. consumers are still buying more than last year, but spending growth is slowing as the economy settles down amid higher interest rates intended to reduce inflation, National Retail Federation Chief Economist Jack Kleinhenz said.
The Secret of the Barbie Movie’s Marketing Success
Barbie is a genuine phenomenon, reaching $1 billion in worldwide box office in only three weeks on the strength of legions of pink-clad moviegoers. We asked Yale SOM’s Zoe Chance, a former Mattel brand manager, about the movie’s marketing and message.
Visit San Antonio Teams Up with BeautifulBeast and Mighty Industries to Unleash a Captivating Content Platform
Cross-cultural agency BeautifulBeast has entered into a strategic alliance with Mighty Industries and XALTER to create Mighty Beast. This unit specialized in content and web3 is in charge of the creation and production of 210Plaza, an entertainment platform in the Metaverse for the city of San Antonio. The goal is to attract visitors to the city, highlighting many of the cultural and culinary aspects that are attractive to young adults who like to explore new experiences.
Gabriel Reyes honored by PRSA-LA AT ITS 5TH ANNUAL SUNRISE HONORS
The Public Relations Society of America Los Angeles Chapter (PRSA-LA), celebrated excellence in diversity, equity and inclusion by honoring longtime Hispanic marketing executive Gabriel Reyes at its 5th Annual Sunrise Honors on August 4 at LA Plaza de Cultura y Artes in Downtown Los Angeles.
Need to know: What is panel data, and why does it matter?
Panels—and the data they generate—have been the gold standard of the research industry for nearly a century now, and they remain the most accurate tool to measure media audiences.
Telemundo presents 2023-24 PREMIER LEAGUE SEASON
Telemundo presents the 2023-24 Premier League season kickoff as the exclusive Spanish-language home of the best soccer league in the world offering audiences vast coverage of the highly anticipated season.
UFORIA announces the expansion of “El Flow de Miami” to new markets
Uforia will expand to five new markets from 6 a.m. to 5 p.m. to 11 a.m., regardless of time zone.
