Top News
Sustainability-themed Advertising is Here to Stay
Sustainability-themed advertising has become a prominent and enduring trend, according to a recent study by Nielsen. The report, which uses statistics from Nielsen’s Ad Intel, a comprehensive source of global advertising data, highlights the growing significance of sustainability in advertising, as companies across various sectors prioritize the ecological sustainability of their products and manufacturing processes.
An Open Letter to Good Brands
Is your agency failing you by keeping your ads away from the general news? You may want to ask. Many ad agencies say they need to keep brands off news sites for two reasons, both false
Using Radio to Drive Growth in Local Markets
Supporting and connecting with local communities can pay dividends for brands, studies show
Cheetos launches World’s First Fingertip Sponsorship with Global Superstar Becky G to Celebrate Return of Deja tu Huella Campaign
Artists have often been the face of a brand, but Cheetos®, famous for its iconic orange Cheetle® dust, is launching its latest Deja tu Huella campaign by doing something no other brand has done – sponsoring a musician's fingertips.ertip Sponsorship with Global Superstar Becky G to Celebrate Return of Deja tu Huella Campaign
Marias Gamesa launches campaign featuring US Women’s National Team Newcomer Sofia Huerta
Part of PepsiCo, Marias Gamesa partners with American professional soccer player, Sofia Huerta— formerly playing for the Mexico Women’s National Team and now for the U.S. Women’s National Soccer Team—to star in a series of short digital spots for its “Love from Everywhere” campaign that feature Marias Gamesa® cookies.
FIFA WOMEN’S WORLD CUP 2023 Group Highlights JULY 20 – 24
Telemundo, the exclusive Spanish-language home of the FIFA Women’s World Cup Australia & New Zealand 2023™, kicks off the first week of the Group Stage today with a special pretournament show, La Antesala. This week’s coverage also includes the Opening Ceremony and 16 matches available across Telemundo, Universo, Peacock, TelemundoDeportes.com and the Telemundo app.
The most influential athletes for the 2023 FIFA Women’s World Cup
Interest in women’s football is growing fast. Excitement for the 2023 FIFA Women’s World Cup is up 7 percentage points from the 2019 tournament1. There are a bevy of reasons driving this rise, but one chief among them is the players themselves.
Grace Agostino named VP Network Sales at Nueva Networks
Nueva Network, an Audio Media company with digital extensions and offices in New York, Atlanta, Boston, DC and Los Angeles is proud to announce the appointment of Grace Agostino as Vice President of Network Sales.
The Ultimate Guide to Trigger Marketing
In today's highly competitive business landscape, marketers are constantly seeking innovative strategies to captivate their target audience and drive meaningful engagement. One approach that has gained significant traction is trigger marketing.
Retail reset: A new playbook for retail leaders
It now sounds like a cliché, but that doesn’t make it any less true: the retail sector has experienced as much disruption in the past five years as it has in the previous 25. Consider this: perhaps never before in the history of the industry has every single one of retail’s primary stakeholder groups—customers, suppliers, employees, and investors—dramatically changed their behavior and expectations, all at the same time.
