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The Cowboy Channel Deportes Launches first Spanish Language Feed for PRCA Top 10 Rodeos
The Cowboy Channel announced the creation of a separate feed for Spanish-language viewers providing full coverage of all performances of the PRCA’s Top 10 rodeos.
LA INDUSTRIA QUE AYUDAMOS A PARIR
During this International Women’s Month, a “big idea” from one of our colleagues at the agency was quickly embraced and, with a lot of work, brought to life by a team: Let’s celebrate trailblazing Latinas who have had, and still have, an impact in our industry. And, what better time to do it than this month in which women are widely recognized? By Daisy Expósito-Ulla
Gloria Constanza
We close our Women’s History Month series featuring our very own Gloria Constanza, an indispensable guru of Multicultural media in America. Gloria has the unique experience of being one of the key promoters and architects of the U.S. Hispanic Market’s media landscape and its growth explosion. She played an exciting, protagonist role at a time when some of the largest brands entered the Hispanic Market in a big way, and, for some of them, for the first time. As such, she was fundamental in establishing the media commitment of Sears, U.S. Postal Service, Kraft, Bank of America, Mazola Corn Oil and AT&T, among others. As Partner and Chief Contact Strategist at d expósito & Partners, Gloria has continued to introduce new brands to the Hispanic, Multicultural and Broad market media environments, helping to strategically guide clients like AARP, Amica, McDonald’s, various New York City agencies, Point32Health, U.S Army and Tajín, to name a few.
Lisette Arsuaga
After years as a marketing strategist, consultant and advertising communicator, Lisette Arsuaga is at the forefront of a new, influential force that is knocking at the door of Corporate America with a provocatively persuasive pitch on behalf of multiculturalism. Lisette is co-founder of the Alliance for Inclusive and Multicultural Marketing (AIMM), affiliated with the powerful Association of National Advertisers (ANA), along with her life and business partner, Gilbert Dávila, and long-time colleague, Carlos Santiago. Convening more than 100-plus corporations, ad agencies, research and media companies, and the trade associations in a concerted and unified effort to address challenges in the ad industry, including representation of Latinos and other multicultural groups.
2023 Retail Sales to Grow Between 4% and 6%
The National Retail Federation issued its annual forecast, anticipating that retail sales will grow between 4% and 6% in 2023. In total, NRF projects that retail sales will reach between $5.13 trillion and $5.23 trillion this year.
The Hollywood Diversity Report 2023, Part 1: Film [REPORT]
The 2023 Hollywood Diversity Report: Part 1 Film — the tenth in a series of annual reports — examines relationships between diversity and the bottom line in an industry in flux during uncertain times. It considers the English-language films among the top 200 theatrical film releases, ranked by global box office, and the top 100 English-language streaming films, ranked by total U.S. household ratings, to document the degree to which people from underrepresented groups were present in front of and behind the camera in 2022. It discusses any patterns between these findings and box office receipts and household and 18-49 viewer ratings by key audience demographics.
Rochelle Newman-Carrasco
A Latina by “cultural adoption,” Rochelle Newman-Carrasco, who hails from the Jewish community, credits her New York City roots and growing up in its vibrant Lower East Side for inspiring her eclectic and dexterous career in multicultural advertising and storytelling – a career fluidly marked by cross-culturalism. She started working in Hispanic advertising in the mid-80s, beginning at Font & Vaamonde (FoVa) on the P&G business. In 1992, she became CEO of Enlace Communications, serving in that role for sixteen years. In 2009, she joined Walton Isaacson as Chief Hispanic Marketing Strategy and is now the agency’s EVP Cross-Cultural Storyteller.
Isabella Sánchez
Isabella Sánchez is passionate about marketing to diverse audiences as evidenced by her commitment to elevating Multicultural marketing and helping marketers understand and capitalize on the biggest growth opportunity in the U.S. With over 30 years of experience in media, Isabella’s personal mantra, “in constant pursuit of the perfect balance between art and science,” demonstrates her dedication to building cultural connections through creative innovation while utilizing the latest technology to optimize campaign performance.
Stacie de Armas
Stacie de Armas stands as a steadfast advocate for diversity and inclusion in the media and entertainment landscape, as well as an advocate for investing in diverse audience groups. As a force behind Nielsen's inclusive intelligence and initiatives, she expertly navigates the intersections of inclusion, identity research, and diverse audience representation in mainstream media. With a strong background in media measurement and consumer behavior, Stacie leverages her expertise to drive positive change at the crossroads of community, advocacy, and entertainment.
Canela Media Wins 2023 Gracie Award for Animated Series SúperEllas
Canela Media announced its original animated series celebrating Latina trailblazers for Canela Kids SúperEllas was selected as a 2023 Gracie Award winner from the Alliance for Women in Media Foundation (AWMF) in the Non-English - Family Programming category.
