Top News
Why Can’t We Connect with People as Strongly as We Do with Our Devices?
Since the end of the pandemic, there has been a seismic shift toward living in the moment and not experiencing everything through a screen. As we were all forced to stay in our homes and not engage in normal in-person meetings, we all longed for the day that we could see each other again. So were brands and agencies, who spent the time alone from customer interaction retooling their industries to become fully digital.
Does a Purpose Help Brands Grow?
There’s a distinct path to differentiating a brand by delivering higher-order Elements of Value.
Cultivate Meaningful Growth – Empowering Your Business with Culture Marketing Strategies for Upwardly Mobile Hispanic Consumers
By Gaby Alcantara Diaz - Semilla According to Ipsos' findings on Hispanic wealth in America, Hispanics are gaining substantial wealth. Currently, one in five Hispanic adults is considered affluent, with a similar ratio observed among affluent individuals from the Gen Z population. This is in comparison to one in fifteen affluent boomers/seniors. Despite many of these households being raised in middle-class backgrounds, nearly one in four grew up in poverty. Nevertheless, they have achieved upward mobility, with their household spending surpassing their non-Hispanic white counterparts by 16% annually. In total, Hispanic households possess a staggering $12.8 trillion in net worth.
NBCUNIVERSAL begins promotion for the 2024 Paris – Olympic & Paralympic Games
NBCUniversal announced in May that the NBC broadcast network and streaming service Peacock will be the company’s primary platforms for its coverage of Paris 2024.
ANA Releases Updated Media Buying Contract Template
The Association of National Advertisers (ANA) has updated its services agreement template for advertisers to use when contracting with media buying agencies as part of the trade group’s ongoing efforts to increase transparency between clients and agencies.
Agencies: Catching Up On Key Industry Financial Trends
The advertising agency business has often been under-estimated, including by many of its practitioners.
Six Conclusions About In-House Agencies
Every five years since 2008, the ANA has surveyed our members on the topic of in-house agencies. Our newest report — The Continued Rise of the In-House Agency: 2023 Edition — is out. Here are six key conclusions from the report. By Bill Duggan
‘Trends have lost all meaning’
Brands’ fascination with social-media fads has devalued the rigorous practice of trend forecasting, says Reddit's head of global foresight, Matt Klein. Brands should remember some simple laws of physics to get back on track.
ESTRELLATV wins two 2023 Telly Awards for `TENGO TALENTO, MUCHO TALENTO’
EstrellaTV won two 2023 Bronze Telly Awards for its award-winning entertainment talent competition series, Tengo Talento, Mucho Talento (Season 26) in the categories of Television Series, Reality, and Television Series, Cultural. The Telly Awards are the world’s largest honor for video and television across all screens.
BETTY EN NY returns to Telemundo
Telemundo announced the return of one of the most beloved characters on Hispanic television with a new airing of Betty en NY beginning this coming Monday, June 5th at 9pm/8c.
