Top News
ADVERTISING FORECASTS (U.S. FALL UPDATE)
In the wake of a historically strong 2021, U.S. media owner’s advertising revenues grew by +11% to $151 billion in the first half of 2022, based on financial reports.
Hardships and Wealth Disparities Across Hispanic Groups
Half of Hispanics of Dominican and Salvadoran origin in the United States experienced material hardship in 2020, according to recently released U.S. Census Bureau data
Data ethics is a priority for nine out of 10 CMOs but half need help making it a reality
New WFA research has found that while CMOs are keen to address consumer and regulatory concerns around data-driven marketing, the complexity of the data and digital ecosystem is making it hard for them to identify the right practical measures to take.
Luis Jimenez returns to New York Radio
“El Show de Luis Jimenez” returns October 1st from 11 AM to 3 PM EST
Maintaining investment in brand is key for marketers responding to ‘stagflation’ and planning for recovery
As consumers in many markets endure the worst cost-of-living crunch in decades, the spotlight is on brands to adapt to changing behaviours and expectations while keeping business buoyant for the recovery.
Marco Gonzalez Launches MaGo! PR
Marco Antonio Gonzalez, a seasoned corporate communications executive, officially launches MaGo! PR, a full-service 360° bilingual PR/Communications firm.
Marketing during a recession: Finding the upside of an economic downturn
Brands and advertisers just now settling into a post-COVID marketing rhythm could be facing another major disruption, this time in the form of a global recession. With 60% of economists predicting a Euro-zone recession, and an expected global growth rate of only 2.9%—down from 4.6% at the beginning of the year—an economic slowdown seems inevitable.
What is inflation?
Inflation refers to a broad rise in the prices of goods and services across the economy over time, eroding purchasing power for both consumers and businesses. In other words, your dollar (or whatever currency you use for purchases) will not go as far today as it did yesterday. To understand the effects of inflation, take a commonly consumed item and compare its price from one period with another.
Copa Univision Commemorates 20 Years of Community Soccer with High-Level Competition
This year marked a triumphant return of the vibrant experience – honoring Univision’s 20-year legacy of bringing communities together through one of Latin America’s largest cultural cornerstones – fútbol. Nearly 9,000 players competed in Copa Univision 2022, with 60,000+ event attendees and 100 sponsors.
Re-thinking the brand-retailer-consumer triangle.
Are the multiple layers of retail a headache or opportunity for brands? Digital is bringing brands closer to the purchase moment, but recent developments are throwing the brand-retailer-consumer triangle off balance.
