Top News
Agency rosters face ongoing reform and revamps
Agency rosters are in an era of constant change, with the majority of multinational advertisers already changing or planning to reform current structures for working with external partners, according to new research from the WFA and The Observatory International.
US Consumers Remained Hungry for Services in June
In June, consumer confidence slipped somewhat even as some spending categories continue to see growth. Consumers reported that they were less likely to purchase big-ticket items (like cars, homes and appliances) but that they were still hungry for services. Indeed, recent personal consumption expenditures data showed strong growth in services and a retreat from goods.
Streaming usage increases 21% in a year to now account for nearly one-third of total TV time
There’s more than enough discussion across the media industry about the massive growth of streaming, but the ongoing fanfare fails to objectively quantify what is truly happening and the full impact that over-the-top content is having on total TV usage.
Verdeja named Communications Team Associate Director at Republica Havas
Republica Havas announced that Victoria Verdeja has rejoined its team as associate director of communications. She will spearhead public relations efforts, including external and internal communications, media relations, social impact, and the agency blog, for the Republica Havas brand.
Young adults in U.S. are much more likely than 50 years ago to be living in a multigenerational household
Multigenerational living – that is, living in a household that includes two or more adult generations, typically consisting of those ages 25 and older – has increased among all age groups over the past five decades. But the increase has been fastest among adults ages 25 to 34. In 1971, similar shares of adults across age groups lived in a multigenerational household, but by 2021, young adults were far more likely than older Americans to have this type of living arrangement.
Ad Engagement Increases With Each Audio Exposure
The results are especially powerful in a media landscape where advertisers are yearning for audience attention. Audio simply does not erode. It hooks listeners right out of the gate and delivers strong engagement and consumer action at even the highest levels of exposure.
Broad Variations in Age Structure By State and County
Florida’s median age in 2021 was 42.7, higher than the national median of 38.8 and that of neighboring Georgia (37.5). But even within Florida, the age structure varies widely, from 32.1 in Leon County to 68.3 in Sumter County — the highest median age of any county in the nation.
Nearly Six in 10 U.S. Workers Say Their Paycheck Is Not Enough to Support Themselves or Their Families
Nearly six in 10 U.S. workers are concerned their paycheck is not enough to support themselves or their families as employees look to keep up with the rise of inflation, according to the latest American Staffing Association Workforce Monitor online survey.
Guidelines for Measuring Influencer Marketing [REPORT]
The ANA introduced the industry’s first set of guidelines for measuring influencer marketing to help advertisers overcome a challenge that has thwarted them for several years.
Evolution of the Advertising Agency Business [INFOGRAPHIC]
4A’s R4A's Research Exclusive Content logo research illustrates ad agency employment, growth in agency revenue, fastest growing ad hubs, share of advertising expenditure by medium, and more to keep you abreast of agency trends.
