Top News
Underspending in 50% of Media Plans Jeopardizing Maximum ROI [REPORT]
According to the report, about half of marketers are not spending enough in a channel to get maximum ROI. While a poor ROI might cause brands to pull back on spending, Nielsen found that spend often needs to be higher to break through and drive returns. Nielsen's "50-50-50 Gap" states that while 50% of media plans are underinvested by a median of 50%, ROI can be improved 50% with the ideal budget.
Living up to a brand promise
It’s no secret that brands have shifted their efforts to create personalized messages and offerings to earn consumers’ attention and wallets. However, personalization tactics alone won’t be enough to foster more meaningful, long-term relationships with their customers.
Media Companies Expanding Spanish-Language Content for Growing Latinx Audiences
As the streaming ecosystem evolves and Latinx audiences continue to grow, the Spanish-language television landscape is transforming dramatically.
EstrellaTV to premiere ‘UN DIA PARA VIVIR’
EstrellaTV, the national broadcast television network of leading Spanish-language multiplatform media company Estrella Media, is premiering the successful scripted anthology series Un Día Para Vivir (One Day to Live) on Monday, July 18 at 7 p.m.
Hispanic Research Legend Ceril Shagrin passes
The Media Research Industry lost one of the most important champions of transparent, accountable measurement this past weekend. Ceril Shagrin earned her paycheck at Nielsen and Univision and invested a material share of time and energy pushing standards of excellence within the Media Rating Council and Council for Research Excellence among other forums.
When Agency Values & Politics Impact New Business
Between climate change, DE&I, and now abortion rights, many agency leaders are having more conversations about what their values are — and how those values are reflected. By Mark Duval - The Duval Partnership
Significant opportunities amid the complexity [REPORT]
The future for the delivery of TV and video content and advertising and the evolution of viewer experiences and behaviours exposes much complexity. We shine a spotlight on the opportunities and challenges for media owners, advertisers and agencies, as well as highlighting the implications for audience measurement.
HRN Media Networks brings Major League Baseball Player Carlos Baerga to Radio
HRN Media Networks has announced a new daily feature hosted by former major league baseball player, Carlos Baerga. The 90-second feature, Are You Ready to Play Ball with Carlos Baerga and Legends from Yesterday and Today, includes baseball analytics and interviews with elite players.
2021 Hispanic Market Overview Report- DOWNLOAD for FREE
HispanicAd.com in association with Adam R Jacobson are proud to announce the availability of the 2021 Hispanic Market Overview - titled “Achieving New Heights”
Nation Continues to Age as It Becomes More Diverse
The last two decades have seen the country grow continuously older. Since 2000, the national median age – the point at which one-half the population is older and one-half younger – has increased by 3.4 years, with the largest single-year gain of 0.3 years coming in 2021, bringing it to 38.8 years, according to newly released 2021 Population Estimates from the U.S. Census Bureau. Median age for most states also increased from 2020 to 2021, indicating their populations are getting older overall.
