Top News
Chasm in Client / Agency Relations
More than 90 percent of senior marketers believe training resources for successful agency management are inadequate and that more comprehensive training is needed, according to a study by the ANA’s Marketing Training & Development Center.
Multicultural marketing: Lessons from the past in predicting the future
Writings on multicultural marketing penned since the turn of the century reveal several trends borne from current events. In the early aughts, authors cited an unbridled optimism promising a future celebrating the potentialities of multiculturalism (Burton, 2002; Garcia, 2004). In this spirit, those who were once seen as commodities in the American dream were increasingly seen as valuable contributors to it, introducing new foods, clothing, and arts, and increasingly viewed as a potent economic force in their own right (Williams-Sanchez, 2021). Companies responded with total market approaches, though the promise of integrating diverse segments into the totality of marketing efforts, was never fully realized (Morse, 2021). Worse still, the multicultural ethos triggered a backlash from those seeking to retain white hegemony (Morse, 2018; Ulver & Laurell, 2020).. By Amy Huber, Doctoral Student - Florida State University, School of Communication
Martínez-Bonilla named SVP & Partner at C+R Research
C+R Research announced that Jorge Martínez-Bonilla has been named Senior Vice President and Partner.
2022 Latin America Music Awards to air on Telemundo
The star-studded event will pay tribute to today’s most influential and iconic Latin artists as voted by music fans in the tradition of the “American Music Awards,” the world’s largest fan-voted award show. Nominees to the coveted event will be announced on Thursday, March 3, 2022.
Hybrid Has Become the Dominant Work Model for Global Knowledge Workers
Location and Schedule Flexibility Is the Expectation and Increasingly the Norm for Global Knowledge Workers
Fun While It Lasted: Ad Industry Approaches a Reckoning
The ad industry, which so admirably mastered the technical complexities of digital and social media, is threatened by its deteriorating business economics. The business model is broken. Marketing executives (CMOs and Indirect Procurement) and agency CEOs need to radically redesign how they do business with one another.
CALL FOR ENTRY FOR THE HMC STRATEGIC EXCELLENCE AWARDS
The Hispanic Marketing Council (HMC) announced the call for entry for the HMC Strategic Excellence Awards, the only award of its kind that honors multicultural strategic thinking and cultural competence in marketing. Census data has revealed that Hispanics are responsible for half of the population growth of the nation and a critical driver of the nation’s rich cultural complexity.
Though On-Screen Diversity is Improving, Latinx Viewers Demand Better Representation
Two-thirds (64%) of Latinx consumers surveyed feel the media plays a big role in helping change stereotypes and negative opinions different groups have of each other.
One Thing Losing Teams fail to realize
New business pursuit teams that are stuck in losing streaks are desperate for a way to reverse their fortunes. Unfortunately, the methods they try often don’t work.
The rise of commerce media
Commerce media is transforming advertising by using data to close the transaction loop.
