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The Brief Bros. celebrate 6 months of pontificating about creative briefs. In our latest episode Howard Ibach and I discuss what we’ve learned and contemplate the possibility the creative briefs are over.

Black and Hispanic adults in the United States remain less likely than White adults to say they own a traditional computer or have high-speed internet at home, according to a Pew Research Center survey conducted Jan. 25 to Feb. 8, 2021. But there are no racial and ethnic differences when it comes to other devices, such as smartphones and tablets.

This year has been rife with pandemic-induced changes that have shifted corporate priorities—and yet, innovation has remained a top concern among corporations worldwide.

Many of us are always “on” these days, running from task to task. Never-ending demands. Frenetic pace. We fill every available moment with activity or scrolling through our digital feeds.

Only seven will carry home the prestigious award. And, the only place winners will be announced is at the live and in-person Hispanic Radio Conference, scheduled for September 22-23 in Miami, Fla.

When it comes to breaking down the top 100 companies of the world, the United States still commands the largest slice of the pie.

Over the past decade, radio broadcasters have brought increased content to owned digital channels to give listeners the opportunity to engage new channels. And today, we see that the broadcasters that have adapted their content and platform strategies to include digital channels are reaping the benefits of engaging audiences of all age groups.

Seasonality, sports and new streaming content drove shifts in viewing share across broadcast, cable and streaming on television screens in June, according to The Gauge. Launched last month, Nielsen’s monthly total TV and streaming snapshot shows that the conclusion of the traditional broadcast season may have provided an opportunity for sports on cable  (NHL, NBA, MLB) and streaming to each gain a percentage point of viewership.

In marketing conversations over the last four decades, Hispanic Marketing has led the so called “Multicultural Conversation”, but in the last two years the practice has been almost eliminated from the conversation.

Marketing budgets as a percentage of revenue have fallen to their lowest level in recent history. Meanwhile, marketing leaders continue to reprioritize channels, programs and resources.