Top News

A follow-up to last year’s COVID-19—A Hispanic Perspective, this report is comprised of information gathered through a variety of sources, including digital activity and social listening. Developed to provide a snapshot of the “mood” of the market, the report identifies fact-based opportunitiesfor brands to make culturally relevant connections, as well as pitfalls they should avoid.

There are many ways to execute content on behalf of people and brands.

Fortú announced the launch of its digital bank account focused on Latino and Hispanic U.S. residents who remain underserved by the “one size fits all” approach of traditional financial institutions.

The Better with Pepsi creative campaign debuts today with eight new national commercials.

Estrella Media announced that it has selected Google Ad Manager for monetizing its live and on-demand streaming TV platforms.

The ANA announced it is launching a comprehensive study of the programmatic media buying ecosystem, which it described as “riddled with material issues including thin transparency, fractured accountability, and mind-numbing complexity.”

The U.S. Census Bureau released the first population counts from the 2020 Census.

Tech giants are facing increasingly hostile foreign governments that are taxing their profits, attempting to halt their acquisitions, labeling them as monopolies and passing laws to limit their powers.  Why it matters: Big Tech’s international policy challenges mean companies are positioning themselves for regulatory fights overseas while the U.S. is still struggling to figure out what it wants to do.

The Public Agenda/USA Today/Ipsos Hidden Common Ground survey revisits the inaugural 2019 poll to uncover changes in how Americans view divisiveness and overcoming divisions, while also exploring the impact of COVID-19 and political events.

Crystal Martinez, President of Fieldwork Webwork, joins us on The New Mainstream podcast to discuss the state of online focus groups and the trends expected to outlast the pandemic.