Top News
Cultura Decoded: Redefining Hispanic Heritage [REPORT]
Hispanic Heritage Month may have ended, but the power and influence of the Hispanic community continue to shape our culture. I'm excited to share with you our latest report, where we analyzed 400K digital conversations from the Hispanic community, to explore evolving perceptions of cultural heritage. The study reveals how heritage is deeply intertwined with identity, connection, and resilience, far beyond just food and music.
The Advertising Media Spend – H1 2024 [REPORT]
According to Nielsen’s 2024 Annual Marketing Report, 72% of global marketers expect their advertising budgets to increase in the year ahead. But more media spend means more competition in an already competitive media landscape where consumers are accessing more media, across more platforms than ever before.
Explorando la mentalidad puertorriqueña actual [REPORT]
Un estudio sindicalizado y herramienta, que permite a las marcas comprender las audiencias en términos de uso de medios, compra de productos, uso de servicios y variables actitudinales. Permitiendo crear perfiles de consumidores por variables psicográficas y estilo de vida.
Latino Independent Voters Lean Toward Trump While Overall Voter Preferences Hold Steady
Entravision, AltaMed, and BSP Research have unveiled the Week 5 results of the 2024 National Latino Voter Tracking Poll, offering valuable insights into the preferences of Latino voters. While Kamala Harris leads with 60% support, Independent voters are breaking for Donald Trump, and key differences emerge between Latino voters in California and Texas. The economy remains the top concern for voters across both states.
Hispanic/Latino Americans Turn to Nontraditional Health Information Sources, More Than Any Other Racial Group [REPORT]
Findings from a new national survey of 2,530 Americans conducted by M Booth Health reveals the outsize impact that nontraditional sources of health information have on the decisions of the largest racial/ethnic minority group in the United States. The data, available in a new report – Chosen Circles: How Hispanic/Latino Americans Navigate Health Decision-Making – show how, in the face of systemic barriers and a shortage of culturally relevant health information, Hispanic/Latino Americans are taking control of their health care decisions.
NOTICIAS TELEMUNDO AHORA expands on Fast Channels
Noticias Telemundo, the news division of NBCUniversal Telemundo Enterprises, announced the launch of Noticias Telemundo AHORA on Samsung TV Plus, expanding its distribution on leading FAST platforms which include Xumo Play, Google TV, Fire TV, TCL, Roku, Local Now and Freevee.
The Evolution Toward Permissioned Data
The advertising industry has been captivated by the notion of "signal deprecation" for a while now. This term, in my view, misses the point. We are not witnessing the death of signals or the loss of something valuable. Instead, we are seeing its evolution — specifically, the evolution toward permissioned data.
Must see TV
If you happen to be gainfully employed in a multiethnic workplace in the fields of entertainment, media, advertising, marketing, streaming and the like, trust me: you gotta see The Morning Show on Apple TV+. By Gonzalo López Martí- Creative Director
Embracing Heritage: What It Truly Means to Be Hispanic in America
As Hispanic representation in the United States grows, it becomes increasingly important to understand this community's diverse experiences and values. According to Pew Research, 45% of Hispanics living in the U.S. are third-generation, making it crucial for brands and organizations to recognize the evolving identity of this vibrant audience. But what does being Hispanic mean to those who live it daily? By Maria Lucia Parra - I am a Bicultural Hispanic marketing/UX researcher with extensive experience in identifying the right approaches to meet clients’ objectives as “one size does not fit all”.
Entravision Names Juan Navarro Chief Revenue Officer
Juan Navarro has been named Chief Revenue Officer of Entravision Communications, stepping up from his previous role as Executive Vice President of Local Sales.
