When Americans are in the mood to buy -- and even when they're "just browsing" -- they turn to daily and Sunday newspapers for the advertising information that will help them decide what to buy and where to make their purchase, according to a report released by the Newspaper Association of Americ

Four leading advertising-agency creatives share their "secrets" for "How to Write a Newspaper Ad" in a new ad campaign launched by the Newspaper Association of America at its annual Marketing Conference.

La Opinión has partnered with the American Association of Retired Persons (AARP) to produce special editorial content specific to Hispanics ages 50 and over.

Valassis has launched a new sales initiative to target the Hispanic market. This program will allow Valassis clients to reach Spanish-speaking consumers with quality print promotions.

The bilingual Hispanic newspaper "El Cambio Hispano" has recently launched it's second phase of expanded coverage with the addition of several new market/audience regions. The expansion has added several cities/regions and will soon publish an online version of the publication.

Newspaper readership in the top 50 U.S. markets gained nearly a full percentage point in the Newspaper Association of America’s Fall 2001 Competitive Media Index, an NAA analysis of market data from Scarborough Research for the period ending March 2001.

America Online Latin America, Inc. announced an exclusive online content agreement with The San Juan Star Company, publisher of the Pulitzer Prize winning San Juan Star, the only newspaper published in both English and Spanish on the Island.

Jorge Ayala has been promoted the General Sales Manager of New York's oldest Spanish lang8uage newspaper El Diario / la Prensa.

Mr. Ayala previously held the position of National Sales Manager, a post he also held at Newsday's Hoy newspaper.

The latest circulation averages for the six months ended September 30, 2001 show Hoy's total paid circulation at 65,768, according to the September 2001 Publisher's Statement as filed with the Audit Bureau of Circulations (ABC), subject to audit.

La Opinión posted an increase in paid circulation for the sixth-straight reporting period, continuing a three-year trend in both its daily and weekend editions.

La Opinion celebrates its Diamond anniversary with 75 years of continuous service to the city of Los Angeles.

Founded on Sept. 16, 1926, by Ignacio E. Lozano, La Opinion began as a modest daily newspaper serving the needs of a small but growing Mexican community.

U.S. Suburban Press has launched a Hispanic Newspaper Network that will allow the nation's advertisers to pinpoint market to the fast-growing U.S. Hispanic population.

Three luminaries of the Hispanic media who have made invaluable contributions to help establish Spanish-language journalism in the United States will be inducted into the inaugural Hispanic Media 100 Ring of Honor.

With the 2000 Census reporting that the U.S. Hispanic population now numbers close to 40 million, the National Association of Hispanic Journalists released its first-ever resource guide June 21 to assist journalists in covering the nation's diverse Latino population.

A recently released study confirmed increases in La Opinión's readership for the third year in a row. The 2001 Gallup Media Usage Poll-Los Angeles DMA highlighted that La Opinión's daily readership grew to over 679,000 adults, an increase of over 9% from last year.

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