Newspaper advertising expenditures for 2000 totaled $48.7 billion, an increase of 5.1 percent over 1999, according to preliminary estimates from the Newspaper Association of America.

el diario / LA PRENSA announced the appointment of Jorge Luis Ayala as National Advertisement Director. Most recently, Ayala held the position of Advertising Director of Hoy, Newsday's Spanish market product.

La Opinión has named Ricardo Nieto as the new Marketing Manager for the publication. Nieto is responsible for the newspaper's overall marketing initiatives including advertising, promotions, market research and direct marketing.

el diario / La Prensa, announced the promotion of Ingrid Jimenez to Local Advertising Manager, overseeing all local and classified advertising. Over the last year Ms.

Next Generation Network announced that it will partner with ¡Exito!, the Chicago Tribune's Spanish-language weekly newspaper, to provide news, weather, sports and entertainment to Chicago's Latino community.

The Miami Herald Publishing Company announced that The Miami Herald and Miami.com have formed a partnership with the Miami Internet Alliance to help the non-profit organization's efforts to promote South Florida as the Internet Hub of the Americas.

According to The Media Audit the web sites of America's old gray daily newspapers are building a commanding lead over other local media web sites.

To view Hoy website CLICK below:

http://www.holahoy.com

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