So, what does work with this first multicultural majority generation? A recent study by the Hispanic Marketing Council (HMC) found that price point alone is not enough with 92 percent of Gen Zers and their parents, who agreed that one or more things matter more than price. Brand trust and style were most important to young Gen Zers. By: Nancy Tellet, Research Chair, Hispanic Marketing Council
MMA Global published the findings of research that assessed the maturity of consumer data in organizations.
Latinos are taking the COVID-19 pandemic seriously, according to a new poll conducted by Univision News and Latino civil rights and advocacy organization UnidosUS, with 45 percent of Latino voters identifying it as their top priority. Fully 71 percent are more concerned about the impact of the virus on their family’s health than their finances, the poll found.
As more of the U.S. becomes eligible for vaccinations, consumers and companies are seeing the light at the end of the tunnel. “Vaccine small talk” is infiltrating video conferences, and companies and consumers are beginning to talk and plan for a post-pandemic future. And when we look at who’s most eager to move forward, minority groups are leading the charge.
This week’s Creative Thought Leader we are putting the spotlight ion is Virgilio Flores – Creative Director of Miami based ALMA. He previously was the Director General Creativo of Leo Burnett Venezuela. Additionally, he was the President of Circulo Creativo of Venezuela and was a professor at Universidad Verde.
The “ready to go” segment soared from 34% in April 2020 to 61% in March 2021. The pessimistic “wait and see” group dropped from 29% in April 2020 to only 9% in March 2021.
There is no shortchanging the pandemic’s impact on e-commerce adoption, but after living with COVID-19 for more than a year, it’s critical that brands understand that not all online shopping ends with an electronic purchase. And that’s precisely why omnichannel strategies can’t solely focus on the point of purchase.
No one was prepared for what the world has experienced over the past year. For businesses, the need for agility was clear, but uncertainty and disruption left most ill-equipped to know how and where to make adjustments.
The common (and mistaken) belief that we generate our best ideas early can actually squash creativity.
Toymaker Hasbro has joined the long list of brands like PepsiCo, P&G, and J&J who have made changes to their logos, product names, or mascots over the past year to address various social issues like racism and gender identity. This report delves into people’s opinions about these brand actions and the impact on buying attitudes. Businesses can leverage this data in their decision-making.
Small business growth is driving much of the advertising growth – and skewing towards digital media (Facebook and Google in particular). Additional economic growth driven by stimulus payments and a whiff of general market inflation supports the revisions to the US numbers.
Do you know the difference between a marketing email and a new business email? Or when you should use one versus the other? If you aren’t certain, you’re not the only one! by Mark Duval / The Duval Partnership
The Black population of the United States is diverse. Its members have varied histories in the nation – many are descendants of enslaved people, while others are recently arrived immigrants.
If you ask a CMO, “Who is your target consumer?” there’s a high probability the answer will be “Millennials or Gen-Zers.” By Isaac Mizrahi – Co-President of ALMA Agency
Grow with our audience, and grow with us. That’s the pitch presented to new and returning brand managers and CMOs across a digitally delivered event that was one-part Upfront presentation and another part a full introduction to two new key members of the largest multimedia company superserving U.S. Hispanics today. By Adam R Jacobson – Radio + Television Business Report
Our next Creative Expert highlight is Pablo Buffagni, who is the owner and founder of BBQ Agency and is based in Torrance, CA. ENJOY.
The ANA’s award-winning Center for Brand Purpose today introduced the second in a series of CMO-inspired playbooks designed to help marketers make brand purpose a priority and create purpose-led initiatives that stand the test of time.
A Majority of Respondents to 4A’s 2021 Impact of Advertising Survey Find That Their Agency’s Work Helped Their Clients Gain Market Share During 2020
The 26th edition of The CMO Survey explores how marketing activities, spending, jobs, and performance have been affected by the COVID-19 pandemic, as well as increased political and social upheaval over the course of the past year.
The Infinite Dial 2021 marks a significant year for the study, as the media measurement was done almost entirely during a time of quarantine or some level of restriction due to Covid-19.
