With more content at their fingertips and more time to consume it, today’s audiences are everywhere, moving seamlessly between all screens. This fragmentation has made reaching consumers with the right ad at the right time even more challenging. It has also heightened the importance of comprehensive, comparable cross-platform audience measurement that enables media buyers and sellers to understand the performance of campaigns across platforms.
In ‘The 5 habits of highly effective advertisers’, we highlighted that inclusion and diversity is one of the ingredients, or creative devices, used by brands to make their ads both creative and effective.
Branded integrations in subscription video on-demand (SVOD) programming don’t just provide brand exposure in an ad-free environment.
An email is sent with no response, a phone call is not returned, a collaboration ends with no explanation. Productivity in business can be measured in various shapes and sizes, but nothing can bring the spirit of a venture to a halt like these nagging aspects of simple communication. By Buzz Knight
It’s important for brands to use discretion when attaching themselves to social media trends and challenges, and not leverage moments that could hurt customers or damage a brand.
Grupo Televisa, S.A.B. (“Televisa”), and Univision Holdings, Inc. (together with its wholly owned subsidiary, Univision Communications Inc., “Univision”), announced a definitive transaction agreement in which Televisa’s content and media assets will be combined with Univision to create the largest Spanish-language media company in the world: Televisa-Univision (the “Company”).
To attain efficient growth impact, marketers seek to connect with multicultural segments in relevant and accurate ways that don’t perpetuate negative or false stereotypes.
Do you consider search consultants when planning your agency’s new business program? And what is the best way to do that, exactly? By Mark Duval – The Duval Partnership
Throughout my life I’ve been called many names. In fact, I remember growing up in Mexico City being fondly referred to as “Güerito” (blondie,) in spite of having dark hair. This name had to do with the fact that I am the son of Rumanian immigrants, so I was whiter than most of my other friends. However, in spite of my foreign origin, last name, and my looks, I was always, and still am, very proud of being Mexican. By Luis Miguel Messianu, Creative Chairman & CEO, Alma
Despite a string of controversies and the public’s relatively negative sentiments about aspects of social media, roughly seven-in-ten Americans say they ever use any kind of social media site – a share that has remained relatively stable over the past five years, according to a new Pew Research Center survey of U.S. adults.
Growing share of Americans say they use YouTube; Facebook remains one of the most widely used online platforms among U.S. adult
So, what does work with this first multicultural majority generation? A recent study by the Hispanic Marketing Council (HMC) found that price point alone is not enough with 92 percent of Gen Zers and their parents, who agreed that one or more things matter more than price. Brand trust and style were most important to young Gen Zers. By: Nancy Tellet, Research Chair, Hispanic Marketing Council
MMA Global published the findings of research that assessed the maturity of consumer data in organizations.
Latinos are taking the COVID-19 pandemic seriously, according to a new poll conducted by Univision News and Latino civil rights and advocacy organization UnidosUS, with 45 percent of Latino voters identifying it as their top priority. Fully 71 percent are more concerned about the impact of the virus on their family’s health than their finances, the poll found.
As more of the U.S. becomes eligible for vaccinations, consumers and companies are seeing the light at the end of the tunnel. “Vaccine small talk” is infiltrating video conferences, and companies and consumers are beginning to talk and plan for a post-pandemic future. And when we look at who’s most eager to move forward, minority groups are leading the charge.
This week’s Creative Thought Leader we are putting the spotlight ion is Virgilio Flores – Creative Director of Miami based ALMA. He previously was the Director General Creativo of Leo Burnett Venezuela. Additionally, he was the President of Circulo Creativo of Venezuela and was a professor at Universidad Verde.
The “ready to go” segment soared from 34% in April 2020 to 61% in March 2021. The pessimistic “wait and see” group dropped from 29% in April 2020 to only 9% in March 2021.
There is no shortchanging the pandemic’s impact on e-commerce adoption, but after living with COVID-19 for more than a year, it’s critical that brands understand that not all online shopping ends with an electronic purchase. And that’s precisely why omnichannel strategies can’t solely focus on the point of purchase.
No one was prepared for what the world has experienced over the past year. For businesses, the need for agility was clear, but uncertainty and disruption left most ill-equipped to know how and where to make adjustments.
The common (and mistaken) belief that we generate our best ideas early can actually squash creativity.
Toymaker Hasbro has joined the long list of brands like PepsiCo, P&G, and J&J who have made changes to their logos, product names, or mascots over the past year to address various social issues like racism and gender identity. This report delves into people’s opinions about these brand actions and the impact on buying attitudes. Businesses can leverage this data in their decision-making.
