The debate around “LatinX” as a label among all people of Latin American descent rages on stronger than ever and I’ve realized that most brands, companies and the media don’t even bother to notice. By Henry Cadena – Cultural Strategist | Brand Connector | Researcher
To begin our new series titled “Creative Spotlight Series”, we have chosen Paco Olavarrieta – Chief Creative Officer of New York based d expósito & Partners. We will continue to highlight our great creative executives in this series, asking them key questions about the business. Enjoy.
Around 10 million U.S. mothers living with their own school-age children were not actively working in January — 1.4 million more than during the same month last year, according to new U.S. Census Bureau data.
Everyone can learn from the female energy in our lives and women’s contributions as much as we have to learn from males, ungendered or multiculturals, without it being mutually-exclusive, a diss on others, or descending into divisiveness, reparation for the past, or white male bashing. America is not perfect, but it’s the only place in the world you can start with nothing and end up with your own thriving business, and despite the blemishes, get a fair chance. I know. I’ve lived around the world. And with gender and ethnic fluid GenZ on the horizon, the best is yet to come. Marvelously different is America. By Liz Castells-Heard, CEO & Chief Strategy Officer, INFUSION
A new Ipsos survey for the World Economic Forum finds that across the 27 countries surveyed, an average of 65% of all adults think that, in their country, someone’s race, ethnicity, or national origin influences their employment opportunities. When considering their own race, ethnicity, or national origin, an average of 39% say it has impacted their own employment opportunities.
Chief Outsiders released the results of their second annual CMO survey on what to expect this year in market trends and company growth.
Why Advertisers Can’t Afford To Stop Advertising
How often does your agency revisit its new business strategy? (Dare I ask…does it have a proper new business strategy, to begin with?) By Mark Duval – The Duval Partnership
The U.S. is rich in complicated history and diversity. While we may contend with a divisive society, Gen Z, could be key to bringing us together and elevating brand standards at the same time. As the first multicultural majority generation, Gen Zers under 18 are fueling culture plus interpreting and reinventing the American theme—and that is having an impact on Main Street and on Wall Street. By: Nancy Tellet, CMC Research Chair, Culture Marketing Council: The Voice of Hispanic Council
Consumers are paying more attention than ever to how companies navigate social and racial justice issues and reward brands that align with their values. Getting it right, though, can be a daunting task, even for experienced brand managers. By Roy Eduardo Kokoyachuk- ThinkNow
NBCUniversal announced that its 42 NBC/Telemundo stations and seven regional sports networks are officially moving to 100 percent impressions-based buying for all local advertising campaigns as of April 1, 2021.
The disruption and uncertainty that the global COVID-19 pandemic has created has been particularly harrowing for global sports, which is consequently changing the value of sponsorship. Yet as the health crisis remains a notable factor for most businesses and industries around the world, China’s economy was recovering broadly at the end of 2020, and that will bleed into the country’s involvement in sports sponsorships.
Today’s multicultural teens and parents ages 25-49 have little tolerance for being disrespected by brands. According to a recent study by the Cultural Marketing Council: The Voice of Hispanic Marketing (CMC), more than half of people ages 13 to 49 have quit a culturally illiterate brand, saying it offended them or disrespected their values—that number skyrockets to 72 percent among Black female parents ages 25 to 49. Thirty percent of teens and adults who have already quit a brand also said advertising adjacent to offending content was the reason for a brand break-up. By Nancy Tellet, CMC Research Chair, Culture Marketing Council: The Voice of Hispanic Council
Repairing the frayed social fabric in the United States is one of the most pressing issues of our time. It’s not a new problem.
A plurality of experts think sweeping societal change will make life worse for most people as greater inequality, rising authoritarianism and rampant misinformation take hold in the wake of the COVID-19 outbreak. Still, a portion believe life will be better in a ‘tele-everything’ world where workplaces, health care and social activity improve.
Marketers still lack the skillsets and metrics needed for long-term success in a discipline often at odds with traditional advertising
The COVID pandemic is having a dramatic and potentially lasting impact on business travel among U.S. marketers, according to a new ANA study.
Surviving major, unexpected change requires planning for the worst, especially when you’re thriving.
Red Havas released its 2021 “Red Sky Predictions” report. Forecasting 10 fundamental trends that will shape the integrated communications and PR landscape post-pandemic, the report represents the collective insights of expert Red Havas communicators from around the globe.
SoDA conducted three tracking studies in 2020 to better understand how agencies were navigating the disruption, areas of operational readiness, financial performance for the year, and the initial outlook for 2021.
