U.S. household growth over last decade was the lowest ever recorded
Growth in the number of U.S. households during the 2010s slowed to its lowest pace in history, according to a Pew Research Center analysis of newly released 2020 census data.
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Chief Marketing Officer Leadership Vision 2022 [DOWNLOAD eBook]
What are the top CMO challenges, trends, priorities, and key actions for 2022?
Underestimating the Spanish Language is One of the Biggest Mistakes Marketers Can Make
Many marketers mistake Hispanic marketing for Spanish-language marketing. We hear it all the time: “More Latinos speak English so you can just reach them through mass media efforts.” Absolutely wrong. This mistaken approach is costing companies millions of dollars every year in unrealized growth. By: Gonzalo Del Fa, Chair of the Hispanic Marketing Council
The Hispanic Radio Listener: An Up-Close Look
Harker Bos Group recently fielded a study documenting the consumption habits and voting trends of Hispanic Radio Listeners. By Adam R Jacobson / Editor of Radio TV Business Report
The Unnecessary Tradeoffs Marketers May Make
Why accessing, activating, and respecting data may not be as incompatible as you think
High Levels of Frustration Over Identity Authentication Turning Consumers Away from Brands
Frustration with cumbersome and repetitive authentication processes are overwhelmingly causing consumers to search for brands and digital experiences that securely unify and simplify identity verification, according to a new report by the Business Performance Innovation (BPI) Network and CMO Council, entitled “Authentication Frustration. How Companies Lose Customers in The Digital Age.”
What Does the Ascent of the Chief Purpose Officer Mean for CMOs?
Some CMOs see an opportunity to play a much more integral role for the organization — others are not convinced
Digital keeps changing the game in communications, in ways that go far beyond the obvious [REPORT]
Even now, after digital media and technology have permeated businesses at every level, they continue to create fundamentally new challenges in the crisis and risk management field. Edelman’s 2021 Connected Crisis Study sheds new light on how significant this shift has become, and how far companies still have to go, to adapt.
Marketers need to balance brand and response marketing for growth
Marketers are always under pressure to prove the ROI of their campaigns, but the demand for brand growth has only sharpened as companies work to pull themselves out of pandemic-induced strains. Though this demand is more pressing, the question of how to solve it is an age-old one: To grow market share, should brands spend their time on upper-funnel, brand-building efforts or mid- and lower-funnel efforts that will secure quick wins for the business?
INDUSTRY SPOTLIGHT: Angela Sustaita-Ruiz / Digital & Cultural PR and Marketing Strategist/Co-Founder Brilla Media
In our “Industry Spotlight Series“, we are highlighting Angela Sustaita-Ruiz / Digital & Cultural PR and Marketing Strategist / Co-Founder Brilla Media. We will continue to highlight our great industry executives in this series, asking them key questions about the business. Enjoy.
B2B vs. B2C—defining the difference and adjusting marketing accordingly
Generally speaking, there are two types of marketing commonly executed in a business marketing strategy. This is entirely dependent on the market the business serves—and sometimes these markets overlap, prompting a need for slightly modified marketing approaches.
Public Relations Calendar 2022
You need to organize and communicate your public relations activities and events.
When agile marketing breaks the agency model
Marketing leaders are increasingly turning to agile methodologies to help improve the speed and performance of their teams along with the many partners they use for creative, production, and measurement expertise. In our experience, though, the shift to agile is often far from seamless for these constellations of teams. Our recent survey of marketing executives found that only 3 percent characterized their transition to agile marketing with their partners as “smooth,” while more than 80 percent reported the journey to be filled with obstacles.
Is America’s Largest Majority Declining? The Future of Hispanic Identity
While Hispanics represent the largest minority segment in the U.S. today, the total population is facing a decline in the next decade, which may signal the demise of the majority or minority groups in the U.S. in 20 to 30 years.
The new marketing model for growth: How CPGs can crack the code
After a year like no other, consumer packaged goods (CPG) marketers face a hard question: how to power above-average growth in the next normal.
A New Paradigm for Media Investment Strategy [REPORT]
The digital era of industry change has emphasized the lowest price, automated tactics, and direct response metrics at the expense of strategy. Planning our media investments in order to maximize the outcomes we seek is a lost blend of science and art.
How to Maximize the Value of Your Marketing Budget
An overreliance on outdated tracking methods could mean costly delays in a fast-paced market
Misaligned Content Erodes The Impact of Hardworking Ads [REPORT]
A critical finding of the study is that misaligned content erodes the impact of hardworking ad creative that had proven strong performance in the standard content. In addition, the study found that brands need to be proactive about how to treat misaligned content to avoid diminishing the effectiveness of otherwise powerful ads.
Inclusion, information and intersection – The Truth About Connecting with U.S. Latinos [REPORT]
Hispanics have been the country’s key indicators of consumer sentiment since the COVID-19 crisis began. But for too long, this group has been viewed as a single segment. Aside from being the largest racial or ethnic group in the U.S., Latinos are a diverse, intersectional group with different experiences, perspectives and expectations.
ANA’s AIMM Teams Up With Nielsen And Media Framework To Launch Minority Owned Media And Provide Understanding Of Investment And Reach
ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM), Nielsen and Media Framework announced a collaboration aimed at increasing investments in multicultural and inclusive-owned media (African American, Asian, Hispanic, LGBTQ and People with Disabilities) to help brands and agencies measure their investment and impact on multicultural and inclusive-owned media and the communities these represent.
