In the long-running debates about which terms to use to describe the U.S. population with roots in Latin America and Spain, “Latinx” has emerged as a gender-neutral alternative to Hispanic and Latino, the two most popular pan-ethnic terms used today. After years of public use by celebrities, leaders, media, academics and others, awareness of Latinx … Read more
WARC and the Association of National Advertisers (ANA), the U.S. advertising industry’s leading trade association, have today released a new white paper: ‘Building belief: What it takes to instill a culture of creative effectiveness’. The study is part of an ongoing series of initiatives from WARC and the ANA to help brands harness the benefits … Read more
Real median household income rose to $80,610 in 2023, the first annual increase since 2019 before the COVID-19 pandemic, according to a U.S. Census Bureau report . The 2023 median incomes of Hispanic ($65,540) and Black ($56,490) households were not statistically different from 2022 and remained the lowest among all race and ethnic groups. The … Read more
The percentage of people without health insurance coverage in 2023 was 8%, not significantly higher than the 7.9% uninsured rate in 2022, according to a U.S. Census Bureau report. The report Health Insurance Coverage in the United States: 2023, reveals health insurance coverage rates and type between 2022 and 2023 for children under age 19, … Read more
By Gustavo Garci I just learned of the passing of my dear friend and mentor Debbie Nason. Surprisingly, this happened a while back and I’d expected more coverage from our industry, but as usual, Debbie was not a fan of the spotlight. Debbie was a wonderful soul who inspired and guided the beginnings of my … Read more
The Hispanic community: A growing influence in U.S. sports The Hispanic community consists of about 65 million people—almost one-fifth of the U.S. population. From food and music to business leaders and sports stars, Hispanics have tremendous influence on the U.S. economy and culture. Now, the community is rewriting the playbook on how the U.S. engages … Read more
El Circulo Creativo USA is curating poetry, short stories, mini short stories, scripts, aphorisms, and articles industry-related by our Industry executives. To read ALEJANDRA HARO GARCIA’s contribution, CLICK HERE.
A very special moment happened over the weekend; one that only happens every 100 years, if one should be so lucky. Members of our Hispanic marketing and advertising industry convened to celebrate the 100th birthday of Roberto Madan. Don Roberto, as he is respectfully and affectionally called, was one of the McDonald’s early Latino owner/operators … Read more
El Circulo Creativo USA is curating poetry, short stories, mini short stories, scripts, aphorisms, and articles industry-related by our Industry executives. To read Luar Zorrillo’s contribution, CLICK HERE.
By Sylvia Vidal – Senior VP of Insights | Expert in Multicultural, LGBTQIA+ and U.S. Hispanic Research | Advocate for Inclusive Insights |Specialist in Latin American & Caribbean Markets | Qualitative & Quantitative Specialist In today’s diverse world, brands that succeed are the ones that understand that inclusion is not just about representation—it’s about personalization. … Read more
Marketers often have a vague awareness of behavioral science, but it rarely goes very deep. Independent advisor, Scott Young, and BVA Nudge Consulting’s Ted Utoft outline key ideas that could transform communications. Most marketers claim to have at least a passing awareness of behavioral science. However, their familiarity often begins (and ends) with the concept … Read more
By Bob Hoffman I would like to present an alternative theory of how advertising works, and how we should think about the creation of advertising. I believe the advertising industry has an incomplete theory of how advertising affects people. Traditionally we have described the elements of advertising impact as a blend of logic and emotion. … Read more
Noticias Univision announced that Univision News and Jorge Ramos have mutually agreed not to renew their soon-to-expire contract agreement. Ramos will step down from his role as co-anchor of Noticiero Univision at the end of 2024. “This is not a farewell. I will continue anchoring Noticiero Univision until December, and afterwards I will share my … Read more
Lupe De Los Santos has joined HRN Hispanic Radio Networks as Chief Cultural Officer. Drawing on his 25 years of experience in the US Hispanic/Latinx marketing space at advertising agencies and brands, De Los Santos will help grow the HRN brand, particularly among advertisers and their agencies. He will review HRN’s Spanish-Language music and spoken … Read more
If the ad agency model isn’t broken altogether, it’s in need of serious repair. Luckily, Matthew Schwartz is here with a POV on how brands and agencies can get back on track, ensuring both sides enjoy cost savings, more efficient work processes, and better business results. CLICK HERE to read and see more. Courtesy of … Read more
Sports organizations are constantly searching for innovative ways to expand their fanbases and stay ahead of the competition. The answer may lie in the rapidly growing and passionate Latino sports fan demographic. Latinos in Sports (LIS), a multi-tiered platform dedicated to showcasing the Latino influence in sports business, has partnered with Nielsen to release a … Read more
Dynamic speakers like comedian, actor, writer and producer John Leguizamo, executives like Telemundo Station Group President, Jose Cancela, as well as leading producers, programmers, content distributors, media strategists and broadcast news journalists headline the 22nd Annual Hispanic Television Summit, to be presented next Wednesday, September 11, 2024, by B+C and Multichannel News magazines as part … Read more
To understand how prebunking can be best harnessed for Latino communities in the U.S., the Digital Democracy Institute of the Americas (DDIA) conducted the first-of-its kind randomized controlled trial (RCT) with U.S. Latino communities. CLICK HERE for Best Practices for Producing Culturally Competent Prebunking Messages for U.S. Latinos CLICK HERE for Best Practices for Producing … Read more
By Steve Boehler – Mercer Island Group In a perfect world, a client would never have to change agencies. We don’t live in that world. Clients need high performing agencies that they can count on day in and day out. Unfortunately, there are times when a client can’t count on their agency and for a … Read more
By Paul R. – Senior Director, Strategy & Planning Does advertising work? Of course, the answer is yes. But exactly how, and to what extent, are questions that have rarely ever been answered conclusively. And so, the challenge of ‘attribution’ long predates the digital era. Back in 1963, David Ogilvy coined the famous statement, “Consumers … Read more
