Article placement: Featured

Amid Compound Volatility, Americans Optimistic About Their Own Personal Finances, But Less Optimistic About U.S. Economy’s Growth Prospects [REPORT]

Americans are more optimistic about their personal financial situations than the growth prospects of the U.S. economy over the next year, while exhibiting various degrees of enthusiasm, comfort and skepticism in the forces shaping the consumer experience, according to a new study released by KPMG LLP (KPMG), the U.S. audit, tax and advisory firm. The … Read more

Is College Worth It?

At a time when many Americans are questioning the value of a four-year college degree, economic outcomes for young adults without a degree are improving. After decades of falling wages, young U.S. workers (ages 25 to 34) without a bachelor’s degree have seen their earnings increase over the past 10 years. Their overall wealth has … Read more

Financial Services Industry Strives to Navigate U.S. Latino ‘Bothism’

By Mario X. Carrasco Marketers often fall into the trap of binary thinking, hindering creativity and clashing with consumers seeking fluidity. While the industry has struggled to embrace bothism – the concept of merging seemingly opposing approaches for better results – multicultural consumers in the U.S., particularly bi-cultural Latinos, have fully adopted it. Many see … Read more

When Online Content Disappears [REPORT]

The internet is an unimaginably vast repository of modern life, with hundreds of billions of indexed webpages. But even as users across the world rely on the web to access books, images, news articles and other resources, this content sometimes disappears from view. A new Pew Research Center analysis shows just how fleeting online content … Read more

HumanKind Study–Exposing Reality of Today’s Consumer Climate

Leo Burnett Chicago released the findings of the U.S. HumanKind Study, which draws on extensive primary market research to dive deep into the main issues shaping the nation. Developed in partnership with research company Maru/Blue, the study offers a panoramic view of the challenges facing Americans today and outlines opportunities for brands to address issues … Read more

Roshana Gossoff passes …..

Roshana passed away on May 21, 2024. “Roshana was a kind, caring, and compassionate person who always put her family and others above herself. She brought authenticity to the field of public relations and was an example of what a committed communicator should be. HPRA did not just lose a board member, we also lost … Read more

PACO Collective 18th Year Anniversary

Chicago used PACO Collective, celebrates their 18th year anniversary. PACO Collective continues to set the standards for inclusive marketing. With 18 years of expertise, we are dedicated to helping brands authentically connect with diverse communities. Our founders, Ozzie Godinez and Pablo Acosta, are available for interviews to share insights on how embracing diversity can drive … Read more

Carlos Vives named 2024 Latin Recording Academy ‘Person of the Year’

The Latin Recording Academy® announced that Latin GRAMMY and GRAMMY winner, Carlos Vives, will be the 2024 Latin Recording Academy Person of the Year. Vives will be honored for his more than three-decade career as a multifaceted singer and composer, as well as for his continued commitment to environmental and social initiatives. “Carlos Vives is … Read more

Need to Know: The basic of TV media buying

Where do TV ads come from? Contrary to popular belief, media buying isn’t something that ad execs do over martini lunches on Madison Ave. Let’s bust that Mad Men myth and take a closer look at the modern world of media buying. The media buying playing field It’s simple enough on paper: a network, TV … Read more

The Pitfalls to Avoid When Planning Your Data Story

By Caroline Florence A generic context lacking in relevant details will not resonate with the audience, leading to decreased engagement with the data story from the outset. By failing to connect with the wider context, the data story will not result in the emotional response required to motivate action. A data story that relies on … Read more

Hyundai Invites Hispanic Consumers to See the World in a New Light through the All-new Santa Fe Marketing Campaign Created by Lopez Negrete Communications

Hyundai and its U.S. Hispanic marketing agency, Lopez Negrete Communications, launched a new creative campaign for the all-new 2024 Santa Fe SUV. The campaign titled “Under a Different Light” – “Un nuevo punto de vista” – encourages Hispanic consumers to embrace a unique perspective on both the journey and life itself through the lens of … Read more

EL PAÍS US is born

EL PAÍS US is born, the edition of the information leader in Spanish from the United States for the United States. The agenda of Hispanics in this territory can no longer be separated from the future of the rest of the nation: the GDP contributed by these citizens exceeds, for example, that of the United … Read more

BMO Financial Group partners with PACO Collective for Multicultural Strategy & Media Buying

PACO Collective will partner with BMO to strengthen its multicultural media strategy, planning, and buying in priority markets. This partnership underscores BMO’s commitment to engaging diverse audiences and expanding its reach across multicultural audiences. “We are thrilled to partner with BMO to support its commitment to reaching multicultural audiences in priority markets,” said Ozzie Godinez, … Read more

Chavez appointed to the National Board of the PRSA Foundation

The PRSA Foundation announced that it has appointed nine new Trustees to its Board of Directors, including Stephen Chavez, CEO of ChavezPR based in Los Angeles. The appointees will serve a four-year term as members of the Board and oversee the Foundation’s strategic direction. The new Trustees include communications and public relations leaders from across … Read more

THIRD EAR named Multicultural AOR for Ashley

THIRD EAR announced that it has been named multicultural agency of record for Ashley, America’s Largest Furniture Store Brand. Work to support Tampa-based furniture retailer begins immediately, with a primary focus on engaging Hispanic shoppers. “THIRD EAR’s experience in home furnishings and their strategic multicultural expertise, particularly their innovative approach and commitment to diversity will … Read more

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