By Mario Carrasco / ThinkNow Conducting market research in the Hispanic market can be challenging, especially for researchers unfamiliar with the community or living in another country. Here is a quick guide to building a representative sample and obtaining accurate results. Define the study objectives: Before you begin, establish clear research objectives. Determine the information … Read more
Synthetic samples can accelerate data-driven decision-making by providing timely access to accurate and relevant consumer opinion data sets. In a hyper-competitive environment where time to market can be a decisive factor, augmenting online panels with synthetic data can be a game changer. But what are synthetic samples, and how are they changing how researchers collect … Read more
By Richard Benyon In the rapidly evolving landscape of marketing procurement, data analytics and artificial intelligence (AI) are becoming indispensable tools. The first step to leveraging AI in agency management and marketing procurement is understanding what AI can help accomplish and expedite — and what it cannot. Shrouded in the alphabet soup of artificial intelligence … Read more
By Liz Castells-Heard, CEO & Chief Strategy Officer, INFUSION by Castells Generative AI (Gen AI) applied to marketing has tremendous value and we leverage it across the board, however its inherent biases and limitations in Multicultural/Ethnic accuracy and representation requires guardrails, human contextual and deductive skills, and human involvement throughout the process. MCM Stakes Higher … Read more
By Steve Boehler A few simple steps can help you make your next agency review a better experience for the agencies and more successful for your business. One of those critical steps is the timely delivery of clear and consistent feedback. The benefits are immense: the agencies have a better chance to show their best … Read more
With just one month to go before the 22nd Annual Hispanic Television Summit, new dynamic speakers like comedian, actor, writer and producer John Leguizamo are being added daily to the agenda for this leading annual event for those in the business of television for Hispanics in the U.S. and worldwide. This year’s theme is in … Read more
The Celia Cruz Estate and its executor, Omer Pardillo-Cid, announced that the coin dedicated to the immortal Cuban singer Celia Cruz, one of the most beloved and outstanding artists of the 20th century, has officially entered circulation. Cruz was chosen as one of five exceptional women to be celebrated by the United States Mint’s American … Read more
The UCLA Latino Policy and Politics Institute (UCLA LPPI) has published “Latino is Not a Race: Understanding Lived Experiences through Street Race,” a new report authored by Cecilia Nuñez, Julia Silver, Misael Galdámez, and Dr. Nancy López. The report examines the complexities of racial and ethnic identification within Latino communities in the United States, focusing … Read more
Self-regulation and ethical marketing is critical to the success of the marketing and advertising industry as it hinges on building consumer trust over the long term. Best practices lead to solid growth over time, while unethical marketing leads to broken reputations and loss. We have all seen poor practices by marketers. The Center reviews hundreds … Read more
By Christopher Heine It may not qualify as a total reversal of attitude, but it’s awfully close. Diversity, equity, and inclusion (DEI) — heralded not long ago as the core to corporate America’s future — is in retreat, as companies reduce and/or eliminate their DEI programs altogether. In late June, for example, rural lifestyle distributor … Read more
Entravision announced the renewal of its longstanding partnership with the National Football League (NFL) through a new three-year radio and audio streaming deal. This extension marks a significant milestone, celebrating a decade of collaboration between the two organizations and securing the partnership through the 2026-2027 NFL season. This expanded partnership aims to deepen engagement and … Read more
By Marc S. Pritchard – Chief Brand Officer at Procter & Gamble Innovation is the driving force behind our ability to deliver superior products. That’s why for more than 185 years, P&G has been at the forefront of innovation, continuously introducing products and approaches that enhance the lives of consumers worldwide. Success in our highly … Read more
In today’s dynamic marketplace, cultural alignment is a powerful driver of brand success. With 63% of people more likely to buy a product if the brand is part of cultural trends they care about — and companies that are believed to be culturally relevant being twice as likely to have loyal customers — it’s clear … Read more
A judge on Monday ruled that Google’s ubiquitous search engine has been illegally exploiting its dominance to squash competition and stifle innovation, a seismic decision that could shake up the internet and hobble one of the world’s best-known companies. The highly anticipated decision issued by U.S. District Judge Amit Mehta comes nearly a year after … Read more
Principal-based trading is ‘everywhere,’ industry observers say. Marketers need to define their comfort level with the practice Agencies that secure ad space for marketers are increasingly buying inventory and taking ownership of the media they then resell to those clients, versus buying it on behalf of that marketer as an agent. The industry debates its … Read more
If you’re like us, you live for the details. There’s nothing like diving into the data and spotting a new opportunity before anyone else. But it can also be incredibly helpful to take a step back from time to time and look at the bigger picture. And when we look at the data from the … Read more
For the seventh consecutive year, the Global CMO Growth Council convened its leadership community at the Cannes Lions International Festival of Creativity. This pivotal forum brought together CMOs from top brands around the world to share progress and prioritize leadership initiatives for the remainder of 2024. The top priorities identified by this international delegation of … Read more
By Chuck Kapelke “Principal media,” or when agencies purchase — or negotiate — inventory from media owners at bulk rates, then resell it to their clients at a markup, is a growing aspect of client-agency relations that marketers must approach gingerly. According to “The Acceleration of Principal Media,” a report released in May of this … Read more
By Louis Maldonado The first half of 2024 has been nothing short of a whirlwind. Ad industry conversations have centered around many exciting opportunities, like using Generative AI as a tool to elevate all steps of the creative storytelling process, from research to insights to a much broader scale of personalized content. At the same … Read more
Hispanic consumers’ optimism about the economy dropped in the second quarter of 2024, as households struggle with higher prices, according to a poll released by the Florida Atlantic University Business and Economic Polling Initiative (FAU BEPI). The Hispanic Consumer Sentiment Index (HCSI) decreased to 68.3 in the second quarter, from 85.3 in the first quarter … Read more
