Telemundo, the exclusive Spanish-language home of the Olympic Games Paris 2024, presents its most comprehensive live coverage and unprecedented multiplatform offerings of the Summer Games of the XXXIII Olympiad starting two days before the Opening Ceremony with the Men’s Soccer Competition on July 24 through August 11. More than 315 hours of coverage will be … Read more
Pluma means pen in Spanish. It also means feather. But for writers, it means how you craft words, the style you own, the gift cursed upon you to write something in a way no one else can. For copywriters, it’s about distilling a message into single lines that can sell the blandest product in the … Read more
By Jacqueline Lisk A deluge of personal and societal threats — from economic inflation to misinformation online to climate change — have left consumers feeling vulnerable. And when consumers feel vulnerable, trusting the brands they engage with becomes even more important. To read more, CLICK HERE. Courtesy of The Association of National Advertisers
AI is taking centre stage and change is in the air. The challenge for marketers is to understand what needs to change and what should stay the same. We gathered experts at our #NotInCannes event hosted at the Google offices to debate the marketer of future. Our speakers included Prerna Suri, VP, Communications, Asia and … Read more
BODEN has been appointed as the Public Relations Agency of Record for L’ATTITUDE, a business event focused on showcasing how the U.S. Latino cohort is Forging the Future of The New Mainstream Economy. The agency will support L’ATTITUDE in its efforts aimed at educating and inspiring top business leaders across the country about the massive … Read more
The Center for Hispanic Marketing Communication (CHMC) will host its 20th Anniversary Gala on October 11, 2024. The event will occur at the Florida State University Alumni Center in Tallahassee. The upcoming event is a special occasion celebrating the CHMC’s 20 years of service and achievements since its inception. This year’s theme, “Embrace. Empower. Elevate.”, … Read more
The renowned EL Chiquibaby Show, hosted by Stephanie Himonidis, is set to make its mark in Spain in partnership with AIR WAVES ADS SL a.k.a Cadena Sol Latino. This thrilling expansion will see the Chiquibaby Show airing in four major cities, including the capital MADRID, VALENCIA, ALICANTE, and MURCIA, starting July 22nd, 2024. The Chiquibaby … Read more
We are happy to share our interactive Report! You will be able to click on videos, links and buttons to relive the WOHASU 2024 experience. And, we can’t wait for our global community to come together again for #WOHASU2025 in Miami! To download report, CLICK HERE.
By Mario X. Carrasco Excitement is building for the Paris 2024 Summer Olympic Games as over 10,000 athletes from around the world prepare to showcase their incredible talents on this global stage. The City of Light will be teeming with fans and well-wishers who have traveled from near and far to watch and enjoy the … Read more
The ANA Ethic Code of Best Marketing Practices is a framework of high-level principles, guidelines, resources and examples of ethical marketing and advertising best practices applicable to all entities engaged in marketing, advertising, and fundraising. The Code has been shaped by your peers on the ANA Ethics Code Steering Committee and is designed to be … Read more
Economic growth in the USA is coming from the Latino audience. The US Hispanic Industry represents the 5ᵗʰ largest GDP worldwide and the 3ʳᵈ fastest growing globally. Our industry represents 2.7 trillion dollars; if the US Hispanic Industry were its own country, we would be bigger than México, Argentina, and many Latin American countries. There … Read more
Telemundo, the exclusive Spanish-language U.S. broadcaster of the Olympic Games, announced its largest-ever talent roster, featuring more than 40 hosts, commentators, and in-country reporters. This team will spearhead the network’s coverage of the Games of the XXXIII Olympiad in Paris starting two days before the Opening Ceremony with the Men’s Soccer Competition on July 24 … Read more
Visa first partnered with the Olympics in 1986, Samsung in 1988, Coca-Cola in 1928. Talk about long-term brand building. Like Olympic athletes who train their whole lives for a moment in the spotlight, the world’s top brands know that clutch performance comes from long-term investments. With the 2024 Olympics here, let’s use some new data … Read more
By Kate Roberts Often, corporate purpose and values define what a company prioritizes, but the company’s culture stems from its employees’ attitudes, behaviors, and interactions. When it comes to culture, it’s not about talking the talk but walking the walk. To read more, CLICK HERE. Courtesy of The Association of National Advertisers
Economic growth in the USA is coming from the Latino audience. The US Hispanic Industry represents the 5ᵗʰ largest GDP worldwide and the 3ʳᵈ fastest growing globally. Our industry represents 2.7 trillion dollars; if the US Hispanic Industry were its own country, we would be bigger than México, Argentina, and many Latin American countries. There … Read more
The power of the “I” refers to the power all individuals have—from C-suite executives and middle managers to frontline workers—to advance equity in the workplace. Deloitte’s DEI Institute™ has identified practices to develop a holistic approach to awareness and action, across all encounters, whether professional or personal. They serve as a helpful guide to use … Read more
By Skye Frontier Consider a consumer searching for sunscreen in May. She may begin with a general search for products to protect against the sun. She may see an ad for a product on TikTok or Instagram, before researching, and ultimately purchasing the product, when it goes on sale from Amazon. What part of the … Read more
A new study released from Co-op has unveiled how convenience retail media not only boosts sales in Co-op, but also in surrounding grocery stores of up to fourfold the original sales conversion. Research from the UK’s leading convenience retailer – in partnership with Circana – suggests a positive halo effect for brand’s overall awareness when … Read more
By Grant Parker The emergence of generative AI is the defining feature of 2023 and 2024, in both a broad cultural context as well as within the world of data-driven marketing. Initially, like many other trends, marketers gravitated towards gen AI’s most apparent initial applications — copywriting, research, and image generation. But as this year … Read more
WFA research reveals that only 3% of brands are fully aware of how their partners, including media and creative agencies, are using generative AI on their behalf. However, only 8% have developed policies to guide their partners’ use of the technology. As a result, certain brands are placing restrictions (and in some cases, total bans) … Read more
