Advanced audiences, also referred to as audience segments, is industry shorthand for groups of people that marketers put together for ad targeting purposes, using demographics, interests, media habits, shopping behavior and many other attributes curated from internal and external records. Advanced audience targeting has been around for a long time for many digital channels. But … Read more
By Adam Kleinberg Recent news that UPS and Etsy parted ways with their CMOs and weren’t going to replace them caused eyebrows to raise across the industry. And when Professor Scott Galloway declared that “CMOs are dead in 18 months or less,” our chins hit the floor! And all of this was before Starbucks recently … Read more
Women control the vast majority of purchasing decisions but feel misrepresented by the very advertising intended to sway their choices. Here’s how 3% launched a revolution for women in the advertising world. In 2011, Kat Gordon, a Creative Director, got firsthand experience with how women were often left out of pitches and essential meetings — … Read more
The annual Gartner 2024 CMO Spend Survey was conducted in February through March 2024. Survey respondents were CMOs and marketing leaders in North America and Northern and Western Europe across 10 different industries, company sizes and revenue, with the vast majority of respondents reporting median annual revenue of over $5.3 billion. “CMOs are living in … Read more
By Thomas Mustac The dating app Bumble recently launched what it thought would be an engaging new ad campaign promoting a brand redesign. One of the campaign’s key messages argued, “You know full well a vow of celibacy is not the answer.” The ads turned out to be very engaging, but in a way, Bumble … Read more
By Zontee Hou It’s important to build a team that’s empowered to learn. Rather than focusing solely on what your team members bring to the table in terms of skills and experience, put emphasis on the entire team, building new skills on an ongoing basis. Not only does this empower people to master new skills, … Read more
By Luis Noe-Bustamante, Sahana Mukherjee and Jens Manuel Krogstad More than half of Latinas say they often feel pressure to provide for their loved ones at home or succeed in their jobs, mirroring the life stressors experienced by women across the United States today. Latinas feel cross-pressured in other ways too, as they juggle cultural … Read more
By Mohamad Mosliman and Sahana Mukherjee Half of Latinas say the situation of Hispanic women in the United States is better now than it was 10 years ago, and a similar share say the situation will improve in the next 10 years. Still, 39% of Latinas say that the situation has stayed the same, and … Read more
By Jeffrey Gottfried and Olivia Sidoti There are long-standing debates about the impact of video games on youth. Some credit them for helping young people form friendships and teaching them about teamwork and problem-solving. Others say video games expose teenagers to violent content, negatively impact their sleep and can even lead to addiction. With this … Read more
Tajín has launched, “Hits Diferente,” the latest creative execution supporting its two distinctly flavored sauces. The campaign was conceived in partnership with the creative minds at New York-based integrated agency d expósito and Partners and marks a significant step forward in Tajín’s mission to redefine snacking experiences within the Hot Sauce category. Airing nationally, the … Read more
By Emmily Maduro The Hispanic market is no longer a niche—it’s a cultural and economic powerhouse. Forget the outdated stereotypes—today’s Hispanic consumers are a diverse and influential group shaping trends and driving economic growth. Projected to reach a staggering 132 million individuals by 2050, Hispanics will be the nation’s largest demographic, wielding immense buying power … Read more
Canela Media announced that it has appointed industry leader Luis Romero to the position of Executive Vice President of Sales. Romero will spearhead Canela Media’s ad sales revenue growth efforts and collaborate with cross-functional stakeholders to continue to elevate Canela Media’s commercial offering for brands and advertisers to engage with Latino audiences. Prior to joining … Read more
By Michal Fuchs When creator marketing started growing over the last decade along with the shift from influencer celebrities to micro-influencers, the focus of most creator campaigns was branding. To read more CLICK HERE. Courtesy of The Association of National Advertisers
By Brian Radin As brands increasingly bring creative functions in-house, they gain greater control over their storytelling, boost efficiencies, costs, and accelerate their time-to-market. This approach provides a cohesive platform for developing creative concepts that can scale across channels, whether it’s brand marketing, social media, or e-commerce. To read more CLICK HERE. Courtesy of The … Read more
TelevisaUnivision unveiled new content and capabilities at its 2024-25 Upfront, showcasing its position as a culture platform for advertisers to connect with U.S. Hispanics at unprecedented scale. Donna Speciale, President of U.S. Advertising Sales and Marketing, took the stage at HK Hall in New York City, which was transformed into “Casa Cultura,” an embodiment of … Read more
e.l.f. Beauty is highlighting its ambition to see more diversity in U.S. corporate boardrooms with an eye-catching, disruptive media campaign on digital screens surrounding Wall Street called “So Many Dicks.” Revealed today at some of the busiest New York business hubs, this work is the next phase of the company’s “Change the Board Game” initiative. … Read more
A “The Acceleration of Principal Media,” reveals a substantial knowledge gap among marketers regarding the use of principal media. The purpose of ANA’s report is to increase awareness and to help educate marketers on principal media, including its background, benefits, and challenges. Principal-based media buying occurs when agencies buy inventory from media owners at bulk … Read more
NBCUniversal Telemundo Enterprise revealed its upcoming 2024-25 multiplatform programming offering including an innovative slate of reality TV shows, scripted dramas, live events and specials, news, and sports. Titles revealed build on the network’s recent dominance in primetime as the most watched Spanish language network, reaffirming its mission to create and curate authentic content experiences by … Read more
Accurate gender representation in advertising is driving measurable business outcomes for brands—such as heightened consumer trust, loyalty and, most importantly, improved sales performance—according to SeeHer’s latest Gender Equality Measure (GEM) Lift research. SeeHer is a global movement, within the Association of National Advertisers (ANA), to accurately portray women and girls in marketing, advertising, media and … Read more
ANA’s Marketing Futures Podcast returns with another episode recorded on the ground at the 2024 ANA Brand Masters Conference in Carlsbad, California. Host Mike Berberich’s guest is none other than the host of this year’s Brand Masters Conference, CPG Marketing Expert Fernando Herrera. Berberich and Herrera discussed the evolution of omnichannel marketing over the years, … Read more
