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Casanova//McCann, and the Ad Council partner for the first national Spanish language public education campaign on safe firearm storage

This Gun Violence Awareness Month, Brady: United Against Gun Violence, Casanova//McCann and the Ad Council have launched “Da El Siguiente Paso” or “Take the Next Step,” the first-ever national public education campaign on safe firearm storage reaching Hispanic gun owners. The effort, which is the latest campaign by the award-winning End Family Fire program, responds … Read more

Navigating the Shift: Adapting to a Potential TikTok Ban

By Kaveh Vahdat As the founder and president of RiseOpp, a leading Fractional CMO agency in San Francisco, I’ve observed firsthand how rapidly the digital landscape can shift, presenting marketers with both challenges and opportunities. With the looming possibility of a TikTok ban in the United States, businesses heavily reliant on this platform must swiftly … Read more

Consumers Battle Fatigue Over Food Inflation

When it comes to their stamina for paying historically high food prices, U.S. consumers are gassed. Having borne the brunt of a protracted post-pandemic inflation runup with extraordinary resilience, Americans have finally hit the wall. Over the past five years, a series of macro factors have catapulted prices higher, weighing on their wallets and testing … Read more

Increasing Interest in Diverse-Owned and Targeted Media [PODCAST]

While total advertising spend in the U.S. last year, excluding programmatic, B2B, trade, and local cable, declined 2 percent versus 2022, overall ad investment in diverse-owned media outlets increased 9 percent, reaching $1.9 billion. That’s according to a new study by the ANA Alliance for Inclusive and Multicultural Marketing, conducted in partnership with Media Framework … Read more

From Insights to Impact: How Market Research Shapes Brand Value

By Daniel Ismail Market research equips brands with the tools to understand their target audience and, ultimately, shape a more effective brand strategy. Through qualitative research, such as focus groups, marketers gain deep insights into customer motivations, preferences and behaviors. Quantitative research, like surveys completed by online panels, provides data points on demographics, consumer attitudes … Read more

The Power of Social Communities: Essential Strategies to Build Brand Engagement

By Vaval Victor In today’s rapidly evolving digital space, creating strong social communities is paramount. With social media ad spend skyrocketing exponentially from 2020 to 2023, brands compete fiercely for attention. Marketers recognize leveraging social communities is no longer optional — it’s imperative. With more than half the world being active on social media, brands … Read more

Marketers remain committed to Inclusive progress, yet Industry challenges persist

The ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM), unveiled research that examines the current state of inclusive marketing, revealing a dichotomy between individual organizations’ progress and broader industry advancements. The report “Marketing Leaders Driving Equality, Inclusion, and Systemic Change” found that while marketers remain optimistic about their commitment to diversity, equity, and inclusion, they … Read more

CMO Survey Insights [REPORTS]

In the latest edition of The CMO Survey, trends concerning martech, customer insights and strategy stand out above the rest. First, leading marketers appear to be doing more with less. Among marketers outperforming the growth of their markets, a differentiated strategy is cited as the top contributor to their success (60.3% of respondents), while only … Read more

Consumer-Centric Spending: Why Your Ads Need to Follow the People

By Leslie Lee Are you playing follow the leader with your ad budgets? Almost 75 percent of US ad spending is funneled into online channels according to eMarketer, but that doesn’t necessarily reflect where people actually spend their time or where best to capture their attention. To read more, CLICK HERE. Courtesy of The Association … Read more

Digital News Report 2024 [REPORT]

This year’s report reveals new findings about the consumption of online news globally. It is based on a YouGov survey of more than 95,000 people in 47 countries representing half of the world’s population. The report looks at the growing importance of platforms in news consumption and production, including more visual and video-led social media … Read more

Programmatic Transparency Benchmark [REPORT]

The ANA and TAG TrustNet have released early findings from their first quarterly Programmatic Transparency Benchmark Study. Following the release of the ANA Programmatic Media Supply Chain Transparency Study late last year, the new benchmarking project seeks to collect, reconcile, and analyze ANA members’ log-level data to establish supply chain metrics against which individual marketers … Read more

Modelo and Edson Álvarez Team Up to Introduce ‘La Bota Especial’

Modelo understands that fútbol is not just a sport, but a poetic experience for adoring fans. Fueling the passionate mark of a fighter of Mexican fútbol fans and the intense devotion from supporters around the world – fútbol and Modelo are best enjoyed together. That’s why Modelo is teaming up with renowned Mexican defenseman Edson … Read more

The Pros and Cons of the Hype Cycle

By Shailin Dhar, Scott Thomson Most marketers are drawn to new things. They enjoy finding new ways to engage with audiences or leveraging new pieces of technology. There is also a natural tendency toward creativity in the industry. Even a CMO with a skew toward the analytical can have a secret and well-developed sense of … Read more

State of the Consumer 2024: What’s now and what’s next

By Christina Adams, Kari Alldredge, and Sajal Kohli If you think you know consumer behavior, think again. Middle-income consumers are feeling the squeeze and worrying about inflation but aren’t holding back on splurges. Rather than sticking to tight budgets in retirement, aging consumers are splurging too. Speaking of older shoppers, it turns out that the … Read more

Marketing in a Multicultural World: From Niche to Core  [PODCAST]

Marketing is both an art and a science, shaped by the experiences and perspectives of its practitioners. Initially, multicultural marketing was considered a niche or specialized area within broader marketing strategies. However, there has been a gradual shift towards integrating multicultural marketing into the core marketing approach. This shift involves incorporating multicultural perspectives into product … Read more

2024 CMO’s Guide: A Compendium of Cases from Brands Driving Business Growth and Innovation with Generative AI [REPORT]

Adding to the Growth Council’s Position on Generative AI, CMOs and other thought leaders have graciously shared examples of how leading brands across many industries are successfully implementing Generative AI into their marketing strategy. By making these insights and examples available in this compendium, we hope to inspire you to explore and embrace the possibilities … Read more

NBCUNIVERSAL to send Creators to 2024 Olympics Games in Paris

NBCUniversal unveiled its first-of-its-kind “Paris Creator Collective” for its coverage of the Olympic Games Paris 2024. NBCUniversal, in partnership with Meta, Overtime, Snapchat, TikTok and YouTube, has developed a multi-platform social creator program that will empower 27 engaging creators to tell the stories of the Games through their eyes with unprecedented on-the-ground access in Paris. … Read more

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