Are you an agency or a consultancy? A principal or an agent? Does it matter? Faris Yakob goes in search of the fundamental building blocks of the advertising business. In the broad set of professional service providers to businesses, there are different terms for different services. One set of such service providers are known as … Read more
By Nigel Hollis Advertisers are desperate to get their audience’s attention. Most of that audience would prefer not to see advertising and do their best to avoid it. This is the digital advertising disconnect. So far, few brands have figured out an effective solution to the problem. So, what is a brand to do? Most … Read more
By Matt Wasserlauf Many of you might remember the bad old days of 20 to 25 years ago, when interactive media made up around 2 to 3 percent of all advertising dollars spent across the media spectrum. Can you imagine such a huge spending event as NewFronts at that time? We didn’t even call our … Read more
By Derrick Raphael Pacheco – Department of Educational Leadership & Policy Studies, Florida State University As time progresses, we can see the impact that multicultural groups have on marketing and business operations. Specifically in the U.S., we can see the strides that marketers have made to ensure the U.S. maintains its status as a leader … Read more
Nielsen released their latest Diverse Intelligence Series report to kick-off Asian Pacific American Heritage Month. The report titled, Reaching Asian American Audiences: Understanding Asian Influence and Media Consumption, highlights that Asian Americans are spending nearly equal time watching content on their TVs and smartphones. While streaming is undoubtedly the leading platform to connect with Asian … Read more
It was 30 years ago this month, a Friday, May 20, 1994, that Lisa Skriloff said goodbye to her colleagues at The New York Times, where she was a Director of Marketing, gathered her briefcase and shoes from under her desk, and walked out that door in Times Square with a bounce to her step … Read more
Canela Media, a leading technology and innovation Hispanic multicultural media company, announced its plans for the coming year at the 2024 IAB NewFronts underscoring its commitment to investing in technology, data solutions, and content to engage and entertain Hispanic audiences in the U.S. and Latin America. As the company celebrates its five-year anniversary, it highlighted … Read more
Estrella MediaCo presented information on the content and mindset driving digital consumers at its2024 IAB NewFronts presentation today. Announcements presented during the presentation included the company’s +28% year-over-year Connected TV (CTV) growth, and the partnership with leading factual entertainment and media company Curiosity. Estrella will program three new Curiosity content channels in Spanish, which will … Read more
Nueva Network announced that its nationally syndicated premium radio shows, El Show de Alex “El Genio” Lucas and Chiquibaby Show, will broadcast live from the White House on Monday, May 6, 2024. Renowned as “The Most Brand Friendly Show,” El Show de Alex “El Genio” Lucas is a heartwarming family program delivering powerful messages of … Read more
On Saturday, May 18, beginning at 3:30 pm ET/12:30 pm PT, Telemundo Puerto Rico / WKAQ and Junte Boricua will lead the first “Parada Puertorriqueña” in San Juan, Puerto Rico. Telemundo-owned stations serving Orlando, Tampa and Fort Myers, Fla., along with their digital properties, and Telemundo’s regional streaming news (FAST) channels, will also join the … Read more
Entravision Communications Corporation announced the launch of its highly-anticipated “Poder Latino” concert series. This groundbreaking initiative represents a fusion of music, entertainment and community engagement aimed at mobilizing and informing the Latino community. “We are excited to announce the launch of the ‘Poder Latino’ concert series, a unique platform poised at the intersection of entertainment … Read more
By Cliff Campeau The advertising industry has long wrestled with the challenge of determining the optimal manner and level of compensation between advertisers and their agency partners. To read more, CLICK HERE. Courtesy of The Association of National Advertisers
PetMed Express, Inc. announced that the Board of Directors has appointed veteran retail executive and current PetMeds board member Sandra Campos as President and CEO, effective immediately. Ms. Campos also remains on the Board of Directors. Matt Hulett has stepped down as Chief Executive Officer and President and as a Director of the Company and … Read more
Latin music in the U.S. has increased in popularity and value over the last eight years, outpacing overall recorded music each year across this period of strong growth. In 2023, the genre hit its highest mark yet at $1.4 billion, representing 16% growth over 2022. Adjusted for inflation, Latin music market revenues in 2023 are … Read more
Are you listening? As the audio horizon expands, the ways audiences are tuning in is shifting. Marketers need to stay on top of these trends when developing cross-channel media strategies. That’s why we created The Record—a quarterly look at how U.S. audiences spend their time with audio. An important tool for advertisers, artists, broadcasters and … Read more
By Javier Saralegui, Founder and CEO, Danger TV, LLC At DangerTV, Multi-Culti+ is both a vision and a mission to provide the very best in adventure and adrenaline content that both reflects and spurs the growing diversity of our country to explore (regardless of ethnicity)….everything!. At DangerTV, Multi-Culti + recognizes that adventure and adrenaline have … Read more
By: Cristy Clavijo-Kish, Founder, Talento Unlimited via invitation from HispanicAD.com From April 15th to 17th during Miami Tech Week, the city transformed to an epicenter of innovation and collaboration at key events throughout and at the highly anticipated Possible Miami event. As that techy dust settles, here are some of the key learnings and takeaways … Read more
By Senny Boone Self-regulation and ethical marketing are at the core of building consumer trust and loyalty. This ethics update series focuses on key consumer marketing issues to highlight the ethical standards of applicability and to assure best practices are communicated and followed. This is not intended to replace legal advice and counsel. Please consult … Read more
Nielsen released its sixth global Annual Marketing Report, revealing marketers’ priorities and plans to improve ROI in 2024 and beyond. The report, which surveyed nearly 2,000 global marketers, found that marketers continue to view social media, search, online/mobile video, and online/mobile display as the most effective marketing channels for ROI, but could miss out on … Read more
A vast new study of advertising effectiveness has proven that advertising is a profitable driver of business growth and that all forms of advertising pay back, especially when their sustained effects are measured. New study proves that advertising is a profitable driver of business growth Profitability varies greatly by media – TV is the greatest … Read more
