“Cristina” brought back by UNIVISION for “Despierta America”

In a clever news and entertainment coup, UNIVISION executives and producers gave their staple morning show, “Despierta America,” an unexpected audience hook yesterday by bringing back “Cristina” with a lot of hoopla.   Cristina Saralegui was interviewed by the show hosts and journalist Maria Antonieta Collins taking advantage of the fact that the personality was celebrating … Read more

Beverage Marketer Oscar Martinez Joins The Ant Society

Oscar Martinez, a veteran beverage marketer, including stints at Diageo and Heineken USA, has joined The Ant Society agency as Principal Marketing & Innovation Consultant. In his previous roles he led marketing and innovation in the wine, spirits and beer industry, including developing an upscale Tequila portfolio and stretching the beer category beyond conventional options. … Read more

2024 Forecast Marketing: Connecting amid ever-changing times

Every year, marketing executives ask themselves: How will the employees’ work and productivity change? What are the potential new priorities and concerns that they may have? How will they adapt to their environment? To answer these questions, LLYC presents the report ‘2024 Forecast: Connecting amid ever-changing times’, which provides insights into upcoming trends and challenges … Read more

The Top Trends Shaping the Media Industry This Year

By Gina Preoteasa After a whirlwind 2023, the ad world is already gearing up for what’s next. From the meteoric rise of generative AI to the end of third-party cookies and a presidential election, 2024 has a lot in store. Here are a few trends that will dominate the media space in the year ahead. … Read more

Jose Cancela named President of Telemundo Station Group

Valari Staab, Chairman of NBCUniversal Local, today announced veteran Spanish-language media executive and longtime leader of WKAQ / Telemundo Puerto Rico José Cancela has been named President of Telemundo Station Group, effective immediately. In addition, Staab appointed Migdalia Figueroa as President & General Manager of WKAQ, effective immediately. A native of Puerto Rico, she joins … Read more

Creator Marketing: Winning with Gen Z Hispanics on Social

By Leslie Koch, VP of Social Media at TelevisaUnivision Today more than ever, marketers recognize the power of social media and its ability to reach Gen Z audiences. But the real challenge? Creating long-lasting connections and loyalty with this young, increasingly Hispanic consumer base. Hispanics are projected to drive 100% of all 18 – 24 … Read more

Maldonado and Imada Recognized in NYC

City & State Magazine/New York, the magazine – and- online multimedia news organization that covers government, policy, politics, personalities and media, is recognizing Louis Maldonado, partner at d expósito & Partners, as part of the publisher’s consistent Fifty Over 50 Icon Awards: The Age Disruptors, taking place this Monday, January 29th. This year’s “Icon Awards” … Read more

Moving Forward with Purpose: The Business Imperative for Inclusive Marketing

Highlighting exclusive research on consumer sentiment around DEIB and so-called “woke” marketing practices, Lisette Arsuaga, co-president and co-CEO at DMI Consulting and co-founder of the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM), uses a wealth of data to explain why it’s in any business’s best interest to lean into inclusive marketing and messaging, highlighting … Read more

Unleashing the Power of Latinas in 2024: A Game-Changer for Brands

By Natalie Boden – CEO and Founder, BODEN As we step into 2024, it’s evident that the foremost global and national organizations, from prestigious organizations such as The World Economic Forum to the Critics Choice Awards and Sundance, are taking significant strides to ensure the active inclusion of Latinos in the broader conversation. From the … Read more

The new rules for successful insights teams

New WFA research, conducted in partnership with Human8, provides a clear roadmap that enables global insights leaders to deliver maximum impact. Ioana Danila, Senior Manager, Global Insights at WFA, explains. The world of insights is not getting any easier. Teams have to cope with increasingly complex business landscapes, evolving consumer behaviors and demands, increasing pressure … Read more

Agency Searches and Reviews: What Type of Consultant Is Right for You?

By Joanne Davis A very smart and knowledgeable industry leader recently told us that he thought a pitch consultant and a search consultant were one and the same. As a result of that comment and queries from several marketing and procurement clients about different types of internal and external consultants to help manage the complexities … Read more

THE 2024 HMC STRATEGIC EXCELLENCE AWARDS – OPEN TODAY WITH EXPANDED JURY OF SENIOR LEADERS FROM BRANDS, MEDIA HOUSES, AGENCIES & MARKET INTELLIGENCE FIRMS

Over the course of three years, the Hispanic Marketing Council (HMC) has experienced explosive year-to-year growth in entries for the HMC Strategic Excellence Awards, the only award competition of its kind recognizing strategic excellence in Hispanic marketing and advertising and cultural fluency. As a testament to this award’s singular position in the marketplace, HMC welcomes … Read more

One astronaut and two in advertising appear in book about Cuban women

Cuban-American Women: Making History, a book by Arnhilda Badía, a professor and former Florida State Representative, being released today, is a compilation of the lives of more than fifty Cuban-American women, among them two from the U.S. Hispanic advertising industry and an astronaut. Dr. Serena Quiñon Sánchez, a well-known medical scientist and NASA Astronaut, is … Read more

ESTRELLATV launches ‘HABLAMOS EL MISMO IDIOMA’ campaign

EstrellaTV is launching its “Hablamos el Mismo Idioma” (“We Speak the Same Language”) campaign with six new shows in its prime and daytime schedule on Monday, February 12. Leading the nightly primetime lineup is the new show El Lavadero (6 p.m./5 p.m. CT, M-F), a nightly gossip and games show hosted by Juan Alberto Santos, … Read more

THE SUPER PARADOX

By Pablo Buffagni – BBQ Agency We share the exclusive column from CIRCULO CREATIVO for LatinSpots with Pablo Buffagni, President and Creative Director of BBQ Agency, and Creative Director of one of the first bilingual and bicultural commercials created by a Hispanic agency for the Super Bowl, by Conill for Toyota in 2006. In this … Read more

In a World of Digital Trends, Be a Classic

By Cristy Clavjio-Kish, Founder, Talento Unlimited & Entre Mujere LIVE!  While navigating through Miami traffic, a pressing thought emerged regarding the landscape of content creation and branding: the precarious balance between trending topics and core audience engagement. This shifting dynamic reminds me of a poignant quote by Somali-American model and actress Iman, “In a world … Read more

MEL announces New Leadership hires

MEL (Messianu/Edelman/Lerma) announced three new leadership hires in Strategy, Creative and Client Services. Omar Quiñones joins MEL as Chief Strategy Officer, Danny Alvarez as Executive Creative Director, and Jennifer Rangel as Head of Client Services. These three new appointments continue solidifying MEL’s integrated marketing communications offering for the U.S. Hispanic market. In their new roles, … Read more

How Brands Can Authentically Engage Hispanic Creators  [REPORT]

BODEN influencer team sat down with Hispanic creators for our latest report, “How Brands Can Authentically Engage Hispanic Creators.” Below we’ve included a few key takeaways from the report: Collaborating with diverse creators goes beyond ticking boxes; it’s about deepening relationships with the Hispanic community. Fair compensation for diverse creators aligns with industry standards, offering … Read more

Five Leading Media Advocacy Groups to Make Diverse Content Creators and Talent More Discoverable, Accessible

Gracenote, the content metadata business unit of Nielsen, is joining forces with leading advocates for equitable representation in media on a new Studio System feature, Diversity Spotlight. The enhancement leverages insights from IllumiNative, Gold House, RespectAbility, National Hispanic Media Coalition (NHMC) and Coalition of Asian Pacifics in Entertainment (CAPE) to highlight people and projects that … Read more

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