By NIgel Hollis A couple of weeks ago I published this post asking why and when startups should start investing in brand advertising. My answer was to get ahead of the curve and start brand building while your direct response activities are still working well. In retrospect, it feels like I dodged the real question, … Read more
Soccer season is in full swing and fans around the country are getting together to enjoy games, LAY’S potato chips in hand, singing the beloved “Olé” chant after every goal. Now, the iconic potato chip brand is giving fans a few extra reasons to cheer this season with help from none other than the soccer … Read more
By Scott Blessman, Tracy Broderick, Amy O’Hara, Elizabeth “EZ” Zupkow According to a 2024 Setup survey, over 50 percent of brands are likely to change their primary agency this year — a 17 percent increase from 2023. This statistic underscores the growing complexity and competitiveness of the agency landscape. To read more, CLICK HERE. Courtesy … Read more
Pepsi announced the premiere date for its first-ever streaming series, “Talking Sabor,” a food-focused collaboration with restaurateur and award-winning celebrity chef, Aarón Sánchez and COCINA, which he co-founded. During the eight-episode, limited edition program, Chef Aarón and Pepsi invite food enthusiasts and flavor aficionados to talk sabor (flavor) like never before at some of the … Read more
The advertising industry is gathering for a significant celebration of diversity, equity, inclusion, and belonging (DEIB) at the upcoming 7th Advancing Diversity Hall of Honors Event. Gilbert Davila Lisette Arsuaga and Carlos Santiago from AIMM / Alliance for Inclusive and Multicultural Marketing were honored. Felicidades.
This joint initiative from the ANA and the 4A’s, developed by a task force of ANA and 4A’s members, is an executive-level guide that details various compensation models that focus on better outcomes for both marketers and their agencies. The primary objective is to establish a robust framework that benefits marketers and agencies, raise awareness … Read more
Entravision Communications Corporation announces the highly-anticipated launch of Fuego 106.7 FM, marking a significant milestone in the realm of radio broadcasting in Phoenix. As a vibrant celebration of culture and music, Fuego 106.7 FM emerges as the premier destination for the dynamic and thriving Latino community in Phoenix and surrounding areas. With a steadfast commitment … Read more
In today’s competitive marketplace, CMOs face immense pressure to achieve growth. Proper investment and authentic engagement with U.S. Latinos, who are influencing mainstream culture and fueling demographic shifts is the clear answer. The Hispanic Marketing Council (HMC) unveiled a new campaign at its 2024 Annual Summit calling on the advertising and marketing industries to “Stop … Read more
The Hispanic Marketing Council (HMC) announced the winners of the 2024 HMC Strategic Excellence Awards Powered at its annual summit in New York City. After a record-breaking year—both in quality and quantity of entries—a total of nine Gold, five Silver and 13 Bronze awards were given to 16 US-based agencies representing 27 campaigns in nine … Read more
SAMS Advertising (Spanish Advertising & Marketing Service), founded in 1963, was the first full-service Hispanic advertising agency in the United States. With its home in New York City, SAMS and its founder, Luis Diaz Albertini, would go on to change the advertising world. The agency’s unwavering commitment to its Spanish-language work would spawn various generations … Read more
In a statement released to HispanicAd.com this morning, Daisy Expósito-Ulla, leader of d expósito & Partners, announced the hiring of “Tony” Ruiz, an accomplished ad and marketing executive with years in the industry. Here’s the statement: ¡BIENVENIDO, TONY! Today, I’m happy to announce the association to d expósito & Partners of Antonio (Tony) Ruiz, a … Read more
From 2010 to 2022, the nation’s foreign-born population increased by 15.6%. According to a new report The Foreign-Born Population in the United States: 2022 released by the U.S. Census Bureau today, the foreign-born population was 46.2 million (13.9% of the total population) in 2022 compared to 40.0 million (12.9% of the total population) in 2010. … Read more
By Joyce Hahn and Lauren Medina The number of foreign-born people in the United States rose by more than 5 million over 10 years to 45.3 million or 13.7% of the nation’s population, according to the 2018-2022 5-year American Community Survey (ACS) estimates. Immigrants made up over a fifth of the population in four states: … Read more
A proper cross-media measurement solution has been an advertiser demand for years. Matt Green, WFA Director of Global Media Services, explains how WFA is supporting the global rollout. Reach and Frequency is important. Perhaps more important than it’s ever been. Reliably and accurately provided across screens, Reach and Frequency can help advertisers plan and optimise … Read more
By Nigel Hollis I believe originality is an important quality of effective advertising, but originality must do more than earn people’s attention. That is not just my opinion. A meta-analysis of 67 academic papers comes to the same conclusion. A meta-analysis of when and how advertising creativity works The meta-analysis was published in the Journal … Read more
A new Nielsen analysis reveals buying the same media plan as the prior year reaches 12% fewer consumers. Via Nielsen Media Impact, the media optimization and planning platform, Nielsen examined a frequently utilized media plan consisting of 65% linear TV, 10% CTV, and 25% digital. The same media plan repeated a year later reaches 12% … Read more
By Javier Saralegui, Founder and CEO, Danger TV, LLC At its core, DangerTV’s mission is anchored in the belief that adventure knows no bounds and that diversity enriches every expedition. From Coast Guard rescues to No-Go zones in Colombia, the FAST channel takes audiences on a rollercoaster ride of discovery, inviting them to explore new … Read more
The Hispanic Marketing Council (HMC) is back in New York City on April 10-11, 2024 for its highly-anticipated 2024 Annual Summit, the only Hispanic-centric conference developed by industry leaders with multicultural expertise. On the heels of releasing the most comprehensive study on the multicultural majority, HMC will provide brands and marketers the very tools they … Read more
The Hispanic Marketing Council (HMC) announced today that Pepsi is the winner of the 2024 HMC Marketer of the Year Award, joining an elite list of organizations that have received the award since its inception in 2014, including AARP, Ford, Kellogg’s, McDonald’s, Molson Coors, Nestlé, Sprint, State Farm, Toyota and Walmart. The award will be … Read more
While popular demand-side platforms (DSPs) like Google DV360, Xandr, and The Trade Desk offer powerful tools for reaching vast target audiences programmatically, digital media buyers for Fortune 500 companies face a more profound challenge: effectively spending the massive budgets allocated to them, especially when it comes to reaching diverse audiences. While diversity, equity, and inclusion … Read more
