In this first edition of the Wheelhouse blog for 2024 from Ebiquity’s Marketing Effectiveness team, Principal Consultant Steffen Kapffenstein makes the case for consumer goods investing in dedicated analytics to optimise the effectiveness of their promotional spend. In today’s tough economic climate, knowing what works best in terms of promotions – and why – have … Read more
TelevisaUnivision announced their 2024-2025 Upfront event to be held on May 14 ato CASA CULTURA. The company will be taking a new, unique approach to its Upfront presentation, creating an experiential day-long activation that brings to life the vibrance and passion of Latino culture that is dominating U.S. mainstream and drawing more marketers to embrace … Read more
MAGNA Media Trials and PatientPoint released a research study, “Pharma Messaging Effectiveness: Cross-Channel Analysis,” today. The report explored the impact of prescription drug advertising across media channels and resources (e.g., online health portals, health and wellness blogs, social media, TV, radio, pharma websites, etc.). Pharma ads served in a healthcare provider’s (HCP) office outperformed all … Read more
By Alberto Navas – SHRM-CP, MBA I love language, I love culture, and I am fascinated by what happens when the two meet. News of the emerging dialect in South Florida resonated with me for two reasons. First, I learned English in Miami and have lived there twice. Second, the article shows how languages and … Read more
By Marc Brodherson Advertising is an amazing industry. It’s worth about a trillion dollars globally, grows above GDP, and is either the primary business model or one of the fastest-growing ones for at least five of the top ten companies by global market cap. Advertising matters to traditional media companies and tech giants, big brands … Read more
ANA’s study “A Diversity Report for the Advertising/Marketing Industry,” revealed that ethnic representation among marketers declined substantially from 32.3% in 2022 to 30.8% in 2023. This was a sharp reversal from the previous three years where ethnic diversity increased from 27.6% in 2019 to 32.3% in 2022. The study also noted some important positive findings: … Read more
Is your PR agency on your A-Team? It’s a question that CMOs and marketers navigating an increasingly complicated media terrain need to ask themselves. Is PR called in from the get-go when the ad brief is being developed or once the campaign is fully baked to knock out a press release and pitch a few … Read more
By Corey O’Brien The world of in-house creative agencies is witnessing a paradigm shift, one that calls for a transition from tactical efficiency to transformational creativity. As a seasoned strategist and consultant in this dynamic space, I’ve identified four imperatives that distinguish the best in-house agencies: identity, structure, process, and positioning. Let’s unpack these elements … Read more
The National Association of Broadcasters (NAB), in collaboration with Hispanic media groups and organizations, today announced a first of its kind coalition focused on get out the vote (GOTV) efforts for the Hispanic community. The nonpartisan coalition consisting of 13 organizations is dedicated to increasing voter registration and voter turnout in the Hispanic community for … Read more
By Adam Jacobson Lisa López has been a private mobile DJ for more than 15 years. As Kansas City Community Radio — 100kw KKFI-FM —notes, López played for all types of crowds, so she has plenty of music knowledge. Sadly, that knowledge can no longer be shared with the community, as López was identified as … Read more
Messianu/Edelman/Lerma announced the addition of Gustavo Garcia as its Chief Digital Officer. With over two decades of expertise in spearheading digital and social media strategies across a diverse array of sectors including consumer packaged goods, media, automotive, food & beverage, tech, and hospitality, among others, Garcia brings invaluable insight to MEL’s leadership team. Prior to … Read more
Republica Havas, as agency of record of Florida-based financial institution Ocean Bank, is launching a marketing campaign that revolutionizes advertising for the banking industry. Designed to engage entrepreneurs of medium-sized to large businesses, “Taking Business Further” energetically communicates Ocean Bank’s proficiency in business banking via dynamic video, imagery and messaging that take their kinetic cues … Read more
Sonoro announced its new leadership team, naming Camila Victoriano, Cesar Martinez, and Sergio Gonzalez Rothlin as the company’s new Chief Content Officer, Chief Commercial Officer, and Chief Growth Officer, respectively. The three industry veterans will bring their wealth of experience to Sonoro as it expands its footprint on both sides of the border and beyond. … Read more
US Beverage, LLC, (USB) announced that it has signed an agreement with Cervecería La Tropical, Cuba’s Oldest Brewery, remixed in Miami since 2021. Under the terms of the agreement, which is effective February 15, 2024, USB will provide sales and marketing support for the La Tropical cerveza portfolio, outside of its key market in South … Read more
A new study from Lendio ranks the top 20 states for minority entrepreneurs. To produce the rankings, Lendio evaluated eight critical metrics including small business loan accessibility, entrepreneurship rates, job growth, and income equality. Vermont, with high business loan approval rates, high minority-owned startup growth, low unemployment, and lower income disparities, takes the spotlight as … Read more
For many in the pioneering era of Advertising and Marketing of the US Hispanic Market, Gustavo Gatell was a well respected and loved Media Services Director in New York and Miami. He worked with Castor Fernadez at Castor Advertising in New York, with Daisy Expósito-Ulla and Gloria Constanza at The Bravo Group in New York … Read more
Havas has launched the inaugural 2024 Meaningful Brands Special Report in conjunction with Republica Havas and Havas Media Network to sharpen the marketing lens on the fastest growing and most influential audience in the U.S.: diverse consumers. Titled “Seize the Moment: Unleashing America’s Full Potential Through Diverse Consumers,” this groundbreaking Special Report presents a close-up … Read more
Sensis is celebrate its 25th anniversary. Since its inception in late 1998, Sensis has been dedicated to developing innovative and impactful marketing campaigns that effectively connect brands with diverse audiences. “As we celebrate this significant milestone as an agency, I want to express my gratitude to our clients, staff, and partners who have been instrumental … Read more
Lazer Media announced the promotion of Chip Ehrhardt to the position of Chief Sales Officer. Ehrhardt will take charge of overseeing the sales efforts for the company. In this expanded capacity, he will play a pivotal role in driving the company’s growth initiatives across California and Reno, Nevada, where Lazer Media operates 48 radio stations. … Read more
By Cliff Campeau Yet over half of ad spend is going toward digital media (64 percent in the U.S., according to Marketing Dive and 68.9 percent globally according to Insider Intelligence and Oberlo). Further, most marketers know little about how those investment decisions are being made on your behalf when it comes to programmatic. To … Read more
