By Christopher DeMarco, Giles Woodhall In the world of marketing, there’s a critical period that both big advertisers and their agencies know all too well: the scoping season. It is the ultimate team project, where advertisers and agencies come together, ready to hash out plans and budgets for their next big campaigns. To read more, … Read more
By Mario X. Carrasco Multicultural consumers, accounting for over 120 million people or 38% of the total population and more than $3 trillion in buying power, are a growing and vital segment of the U.S. population. Given their significant cultural and economic impact on the market, multicultural consumers are more likely to be concerned about … Read more
TelevisaUnivision President of U.S. Advertising Sales and Marketing Donna Speciale announced the appointment of Steven Wolfe Pereira to Chief Client Officer, a newly created role designed to accelerate the company’s client relations for more brands to engage with U.S. Hispanic consumers authentically in-language and in-culture. Reporting to Speciale, Wolfe Pereira will work closely with marketers … Read more
By Mehreen S. Ismail The number of people who moved between states rose from nearly 7.9 million people in 2021 to approximately 8.2 million people in 2022, according to newly released U.S. Census Bureau estimates. The American Community Survey (ACS) shows state-to-state movers also made up a larger share of all movers between 2021 and … Read more
While many chief marketing officers (CMOs) continue to face headwinds, there’s never been a better time to be a CMO. The marketing department’s responsibilities have expanded well beyond what we might think of as traditional marketing. CEOs and boards are giving CMOs more room than ever to step up and think boldly about how marketing … Read more
By Nicole Schuman PR practitioners have a new resource to help them navigate the growing world of artificial intelligence (AI). On Nov. 20 the Public Relations Society of America (PRSA) released “Promise and Pitfalls: The Ethical Use of AI for Public Relations Practitioners,” an extensive framework that follows PRSA’s Code of Ethics to provide best … Read more
By Julien Boudet, Marc Brodherson, Kelsey Robinson, and Eli Stein With the economy still sending mixed signals, it’s no great surprise that companies are feeling skittish and cutting costs. Unfortunately, the marketing budget is often the first to go. In December 2022, we surveyed nearly three dozen chief marketing officers (CMOs) of major North American … Read more
By Carlos Santiago In 2020, more than 500 companies and marketing executives signed the ANA AIMM Pledge, doubling down on eradicating systemic inequities and achieving equity in the marketing and advertising industry. In the years that followed, there were remarkable transformations, increased investment in diverse media, improved representation behind and in front of the camera, … Read more
Coming together as a leadership body for the sixth time in Orlando, CMO delegates identified clear, immediate action items to accelerate the pace of progress toward our stated objectives. The assembly focused on the Council’s industry leadership initiatives with individual learning sessions that were specially curated to support the Council’s objectives. The forum provided opportunities … Read more
Republica Havas is the winner of 18 awards and two finalist recognitions across 15 categories from El Ojo de Iberoamérica 2023 that took place in Buenos Aires, Argentina. The wins span six Gold, ten Silver, and two Bronze for the agency’s work in three campaigns: The Name Confusion – The Fight Against Alzheimer’s Association; oBko: … Read more
By Adrienne Pulido, DEI Research Lead, Kantar MONITOR Diversity, equity and inclusion have been on the top of the agendas for business leaders from the CMO to the boardroom for quite some time, but 2023 was a watershed year of polarity and backlash. So, what are consumers actually thinking about these issues and what are … Read more
In a world where brands are increasingly being seen by the public as platforms for change, do CMOs’ views on their mandate align with consumers’ expectations? How are CMOs preparing their brands for what’s next in an environment where business is increasingly being disrupted by global crises? To what extent do marketers reflect evolving consumer … Read more
By Dominick Fils-Aimé At ANA’s Multicultural and Diversity Conference in October, AIMM recently highlighted how its systemic interventions are driving change across the marketing ecosystem in respect to multicultural marketing and DEIB and shared the different resources its providing to support brands in their journey to be more inclusive. AIMM also created its GrowthFront initiative … Read more
In the ever-evolving digital landscape, Content Creators wield significant influence, shaping our world through their creations and attracting an increasing share of marketing investment. This newly released study offers the first statistically reliable look at the Creator landscape. It sheds new light on the size, shape and motivations of this influential community and the evolving … Read more
This document provides an overview of the audiovisual sector in Latin America and the Caribbean. It uses a hybrid methodology that combines primary and secondary research, as well as nearly 100 interviews with key stakeholders in the industry. We present a map of the region, highlighting its milestones, with a focus on public policy debates … Read more
By Pierre Bouvard Jason Brownlee, Founder of the UK analytics firm Colourtext, studied the impact of word density on the effectiveness of audio advertising in his blog originally published for Colourtext. His research found cutting words from audio copy improves brand effect and grows site traffic. A major new study finds the lower the audio … Read more
In the latest edition of The Wheelhouse, Tom Loughnan, Director of Analytics, recommends eight tools and techniques to elevate marketing effectiveness above the marketing sandpit and build credibility across client businesses, not just in the marketing department. Tom’s eight-point action plan is designed to make marketing effectiveness a key driver of better business performance. “So, … Read more
Uncovering culture explores the ways and extent to which US workers “cover”—that is, downplay known disfavored identities to fit into mainstream corporate cultures. This research questions orthodoxies of authenticity and power, including perceptions of psychological safety, to meaningfully move towards equity and belonging in the workforce. To download report, CLICK HERE.
Sharpen your skills for the year ahead with the ANA’s dynamic curriculum focused on marketing’s most timely areas of development – Brand Building and Creativity, Media Innovation, DEIB, and Sustainability. Get top training from the industry’s leading marketers. On-demand for FREE. Beginning on November 30, the entire marketing community will have complete, on-demand access to … Read more
By Allen Adamson From one industry to the next, there’s no question that business success relies on innovation. Innovation grows a business, and helps it stay ahead of the competition. While many marketers begin their quest for innovation by asking “what,” more and more of today’s highly successful businesses are the result of those asking … Read more
