by Santiago Solutions Group The business landscape is evolving faster than ever through the use and implementation of artificial intelligence. Since early 2021, companies have been optimizing their processes using AI for customer service, marketing, sales, supply chain, human resources, recruitment, analytics, financial, product development, and so much more. Businesses are finding that there are … Read more
by Jonathan Rothwell Just over half of U.S. teenagers (51%) report spending at least four hours per day using a variety of social media apps such as YouTube, TikTok, Instagram, Facebook and X (formerly Twitter), a Gallup survey of more than 1,500 adolescents finds. This use amounts to 4.8 hours per day for the average … Read more
The U.S. Census Bureau released new estimates on the characteristics of employer businesses. According to the 2022 Annual Business Survey (ABS), which covers reference year 2021, there were approximately 5.9 million employer firms in total, of which, 1.2 million (21%) were minority-owned, 304,823 (5.2%) were veteran-owned, and around 1.3 million (22%) were owned by women. … Read more
The current macroeconomic environment, marked by higher interest rates and slowed consumer spending, could make consumer loyalty programs more crucial than ever for brands. But consumer attitudes toward these programs can be fickle. Learn more about what consumers want and how brands can evolve their loyalty programs to keep up. For the third year in … Read more
Santander Holdings USA, Inc. announced findings from a new survey that shows American consumers are optimistic about their futures despite mounting financial pressures. The results found 68% of middle-income households believe they are on the right track toward achieving financial prosperity, which remains unchanged from Q2. However, prolonged inflation and the resumption of federal student-loan … Read more
By Gene Bryan / HispanicAd Last Saturday, October 21, was an historic moment for American television. It was also a breakthrough moment for the country’s Hispanic community, Latino culture and, as such, our Hispanic communications industry. It was one of those cherished evenings where we received one of the most meaningful nods of validation, this … Read more
If a brand backtracks on their support for social causes, 77% of consumers would either immediately stop purchasing or look to purchase other brands more supportive of their views, according to a new study. Most of them (76%) will not return to that brand or will only return if the brand changes its practices, found … Read more
By Tomas Peña – Jazz de la Plena ATABAL is a Puerto Rican fusion band founded in 1983 by Héctor Rodríguez “Atabal.” At the time, there were few Bomba and Plena groups, and folkloric music was in danger of disappearing. In a 2022 interview with Hector Aviles, Hector explained that the idea for the band … Read more
By Inspira Marketing Be it co-branded products, sponsorships, joint advertising campaigns, or event collaboration, brand partnerships help brands combine their strengths and mitigate their weaknesses to reach a common audience. These brand partnerships can take many forms, including licensing agreements that may be short or long-term. If you’re on the fence about beginning a brand … Read more
Republica Havas Group continues to bolster its leadership team to support ongoing growth with the promotion of Gus Fernandez to the newly created position of Executive Director and Chief Experience Officer, effective immediately. The announcement comes as Fernandez marks his 11th anniversary with the agency. He joined in 2012 as production director and steadily escalated … Read more
Companies of all sizes, in all sectors, are likely pondering the role of technology in their short- and long-term strategies. But many middle-market companies—powerhouses of the U.S. economy—have their own considerations for when, how, and why to adopt certain technologies based on the nuances of this fast-growing segment. How do the challenges and opportunities of … Read more
In an era where every click, tap or keystroke leaves a digital trail, Americans remain uneasy and uncertain about their personal data and feel they have little control over how it’s used. This wariness is even ticking up in some areas like government data collection, according to a new Pew Research Center survey of U.S. … Read more
In 2022, we observed a major shift in pop culture, one that was driven less and less by viral moments with mass appeal. Instead, we found that creators and their viewers were prioritizing personally relevant content that reflected their unique interests. This year, we turned our focus to the rapid technological changes in creation and … Read more
Read the title again to clearly understand the positioning point brought forth in an article by The Radio Advertising Bureau (RAB) and RadioMatters.org. – – – – 75% of Hispanics speak Spanish, and it’s important to note that not all have any proficiency with the language. The RAB put forth an article titled “Advertising to … Read more
Four years ago, Duncan Stewart, Director of Research, Technology, Media & Telecommunications at Deloitte, made a surprising forecast. By 2025, he predicted, AM/FM radio audiences would overtake TV among 18-34s. Stewart’s prediction occurred four years earlier in 2021. In 2019, Duncan Stewart, Director of Research, Technology, Media & Telecommunications at Deloitte, predicted that AM/FM radio … Read more
Arminda Figueroa, CEO of Latin2Latin Marketing, was invited to the White House to engage in discussions centered around the impact of President Biden’s Investing in America Agenda on Florida’s economic landscape. Ms. Figueroa, a prominent advocate for small businesses and Latino-owned enterprises in the state, represented the voice of entrepreneurs in Florida during these crucial … Read more
By Mario X. Carrasco Immigration has been a contentious issue in the United States since at least the 1840s when waves of Irish immigrants arrived to escape famine. Their arrival was met with racist backlash, and many were deported back to Ireland with little more than the clothes on their backs. Anti-immigrant sentiment shifted to … Read more
By Chris Warren A few years ago, the Hershey Co. was all set to begin a media agency review. But just before the iconic chocolate maker was about to kickstart the review process, the company decided to pump the brakes. “We realized we weren’t ready yet,” says Sherry Ulsh, director of indirect procurement at the … Read more
The partnership between an advertiser and its media agency is one of the most important in business. Get it right, and it can be truly transformational, building both long-term brand value and assets while at the same time taking advantage of short-term opportunities for sales activation. The tell-tale signs that all may not be rosy … Read more
Dove research shows that 9 out of 10 women feel pressured to style their hair according to society’s expectations1. As a community with diverse hair types of all lengths, textures and colors, Latinas are no stranger to this societal pressure. Dove announces #MyHairAMiModo (translated to “my hair, my way”), an initiative designed alongside Latina community … Read more
