By Nigel Hollis This might seem an obvious question until you try and put the answer into words. Marketers talk about creativity all the time, but rarely seem to define what they mean by it. Futile though it may be, this post is my attempt to describe the qualities of creativity in advertising. Hugely important … Read more
By Tom Hespos In a world where digital advertising is increasingly complex and fraught with challenges, the role of robust campaign governance has never been more critical. Recent well-publicized research from Adalytics brought to light glaring issues in digital ad placements, including significant budget waste on Google video partners and the inadvertent placement of adult … Read more
This annual predictions process — collecting tons of information from various sources to arrive at projections for how the retail industry is likely to fare in the year ahead — could be upended if artificial intelligence keeps improving. Prognosticators could use OpenAI to determine how shoppers intend to shift their spending, which categories are a … Read more
As I thank those who are congratulating HispanicAd.com on our 25th Anniversary, I’m taking this opportunity to celebrate the lives of some industry pioneers who have left us over the last few days. People like Venezuelan TV mogul Gustavo Cisneros. People like Omar Marchant. People like Carlos Barba. True giants. My thanks to Combined Sources … Read more
T-Mobile US, Inc. has named Dentsu Creative as its lead creative agency following a competitive review. The partnership goes beyond the traditional advertising and marketing status quo with the ambition of helping America’s 5G leader continue to define its next era in the ever-changing wireless industry. “As the Un-carrier, we’ve always pushed the status quo … Read more
By Sylvia Vidal – Senior Vice President, Insights | Qualitative & Quantitative Research | U.S. Multicultural & LGBTQIA+ Research | Inclusive Research Advocate | Latin America & Caribbean Research Specialist The narrative of Hispanic Americans is richly bilingual, a testament to a community where language is as much about cultural identity as communication. The ability … Read more
25 years ago we began publishing HispanicAd.com to serve the US Hispanic advertising, marketing, media, public relations and research industries. A lot has happened since we first began until today, we have enjoyed every step of the way. We have grown to include our feature publications Hispanic TV Programming Report, Hispanic Content Data & Social … Read more
According to a recent survey conducted by WFA and The Observatory International, 66% of brands now have in-house agencies, with 21% actively considering one. According to that same survey, 70% already have strategic capabilities in-house and many plan to shift new tasks from external agencies over the next three years. Two-thirds of major multinationals now … Read more
By Bill Stratton A few months ago, Tom Hanks warned that his likeness had been used in an AI-generated advertisement without his permission, yet another powerful reminder of what AI can now do. This was clearly a misuse of the emerging technology. However, AI can also serve a more positive role for both streamers and … Read more
As we welcome the new year, we at Santiago Solutions Group (SSG) have reflected on the accomplishments within our industry, the growing insights per consumer segment, and the technological advancements that have taken charge in our business landscape. There have been many unique learnings for all segments – through partnerships with brands and organizations, attendance … Read more
We were not mistaken last year when we discussed that solutions based on strength would continue to gain ground in the world and that citizens’ reaction to uncertainty would be disenchantment and evasion. And because of this, social networks, led by TikTok, would transform information into entertainment. We highlighted the importance of expressing emotions and … Read more
By Nigel Hollis Once again, Tom Roach has produced an excellent, evidence-based review of an essential problem facing advertisers: how to get attention. His answer is creativity. People would rather not be exposed to advertising, so creativity provides the means to get their scarce attention. However, there are a couple of points implied in his … Read more
By Mike Hauptman Many indie agencies are now finding themselves as the dog that caught the bus. In the new efficiency-oriented market environment, they’ve successfully made the pitch to brands that a leaner and hungrier agency can deliver better performance with lower costs than the brand-name agencies that historically managed their marketing spend. To read … Read more
By Nigel Hollis OK, maybe that title is a little misleading. Rock star advertisers usually get awarded Lions at Cannes, and my advice is more likely to win you an Effie. But hey! Maybe you can do both! With that in mind, here is my three-step program to increase the probability of your achieving advertising … Read more
United States multicultural advertising and marketing spending, including Hispanic, African and Asian American markets, is expected to surge 8.4% to a record $45.83 billion in 2024, following decelerating growth of 5.7% in 2023 compared with the strong upswing in 2022, according to new research released today by PQ Media, the world’s leading provider of media … Read more
As the nation prepares to ring in the new year, the U.S. Census Bureau today projected the U.S. population will be 335,893,238 at midnight EST, on Jan. 1, 2024. This represents an increase of 1,759,535 (0.53%) from Jan. 1, 2023, and 4,443,957 (1.34%) from Census Day (April 1) 2020. In January 2024, the United States … Read more
The Hispanic Marketing Council (HMC) has released its highly anticipated 2023 Hispanic Market Guide, the most comprehensive resource on the U.S. Hispanic market featuring top trends, business-building insights, up-to-date market data as well as in-depth reports on the proliferation of Hispanic-focused audio and the disruptive power of Hispanic creativity. Latinos are driving a cultural and … Read more
HispanicAd.com in association with Adam R Jacobson are proud to announce the availability of the 2023 Hispanic Market Overview – titled “A Call For Full Inclusion” To download click on image or CLICK HERE
HispanicAd wishes you, your team and families a Happy Holidays
By Kevin McElrath and Erik L. Hernandez Even among bachelor’s degree holders in the same field of study, women generally earned significantly less than men in 2022, according to new data released by the U.S. Census Bureau. A recently released table package shows that men with a bachelor’s degree or higher earned more than women … Read more
