Republica Havas Takes Home Two Cannes Lions

Republica Havas is the winner of two Cannes Lions from the 70th International Festival of Creativity for “The Name Confusion” – a campaign created for the Fight Against Alzheimer’s Association and Racing Club Argentina to shed light on name confusion, an early symptom of Alzheimer’s disease. The Miami-based agency earned Bronze Lions in two categories: … Read more

Top trends from The CMO Survey [REPORT]

The latest edition of The CMO Survey features responses from 314 senior marketing executives on the issues top of mind for marketing leaders and stakeholders. From tech and talent to customer insights, the current survey provides insights into what’s impacting the world of marketing and how marketers are approaching strategies, spending, and organization in a … Read more

Podcasting’s Largely Untapped Hispanic Frontier

By Radio Ink – At the Hispanic Radio Conference panel on Podcasting and On-Demand Audio, industry experts gathered to discuss strategies for creating podcast content that resonates with Hispanic audiences and attracts advertisers. With a growing interest in podcasts among Hispanics, the panelists shed light on key insights, demographics, preferred platforms, and effective advertising techniques … Read more

Hispanic Radio Execs Weigh In On AM, 2024 Political

By Radio Ink – The Executive Roundtable at the Hispanic Radio Conference brought together industry leaders to discuss key topics and trends impacting the Hispanic radio landscape. Moderated by Jay Meyers, President/CEO of Broadcast, Management, and Technology, the panel included Eric Garcia, VP of Multiplatform Sales at TelevisaUnivision, Donny Hudson, EVP Local Media at SBS, … Read more

Soccer’s Next Frontier: Latinas

By Natalie Boden – CEO and Founder, BODEN With the ninth edition of the FIFA Women’s World Cup taking place this summer in Australia and New Zealand, women and sports will once again be in the global spotlight. In 2019, over one million fans gathered in France to experience the matches firsthand; that’s more than … Read more

Building a culture of creative effectiveness [WHITEPAPER]

WARC, the global authority on marketing effectiveness, in association with LIONS and the Association of National Advertisers (ANA), has released a white paper, ‘Building a culture of creative effectiveness’, outlining a new three-step framework to help brands develop a culture of creative impact to unlock growth. The key challenges this white paper aims to solve … Read more

Entravision Appoints Michael Christenson as Chief Executive Officer

Entravision  announced that Michael Christenson has been appointed Chief Executive Officer, effective July 1, 2023. “We are excited to welcome Mike as Entravision’s next CEO,” said Paul A. Zevnik, Chair of Entravision’s Board of Directors. “Mike is a proven executive with operational and financial expertise and a track record of driving growth through operational execution … Read more

Global Ad Market Keeps Growing due to counter-cyclical vertical and retail media

The summer update of MAGNA’s “Global Ad Forecast” predicts media owners advertising revenues will reach $842 billion this year, +4.6% growth vs. 2022 ($805bn). This 2023 growth forecast is just 0.2 percentage points below MAGNA’s previous forecast (Dec. 2022: +4.8%) as the deterioration of economic conditions and marketing spending in most Western markets is mitigated … Read more

Channel overload is hurting full-funnel marketing effectiveness and ROI confidence

With so many to choose from, marketers have their hands full as they weigh the options, allocate their budgets, and then validate their decisions. And as varied as the measurement landscape is today, the challenges will only increase as new channels come to market—unless marketers shift to think more holistically about their measurement. Marketers aren’t … Read more

“First Look” at Programmatic Media Transparency [REPORT]

The current $88 billion open web programmatic media ecosystem is rife with waste, but advertisers could generate as much as $20 billion in efficiency gains by implementing certain steps, according to a new ANA report. That is one of the key insights contained in the ANA Programmatic Media Supply Chain Transparency Study that provides “first … Read more

QUE BUENA LOS ANGELES wins Medals de Cortez ‘Station of The Year’ Award

Que Buena Los Angeles (KBUE 105.5/94.3 FM) owned by Estrella Media, won the prestigious 2023 Medallas de Cortez “Station of the Year” Award last night in Miami. The awards are presented by Radio Ink magazine. The Medallas de Cortez awards recognize excellence in Hispanic radio programming, sales, and management. Said Garcia Solis, Content Director for … Read more

Surprising Trends For US Latinos

The U.S. Hispanic Chamber of Commerce (USHCC) and Chemistry Cultura unveiled a jointly-commissioned research study called THE LATINO MOSAIC. The statistically significant survey polled 1,427 U.S. Hispanic adults, from a wide swath across country-of-origin, age, acculturation level and language preference. Concurrently, the study also included a “control test” of equivalent size from the general market … Read more

US Census Shows Hispanic Radio Is Key In Growth

Courtesy of Radio Ink The 2023 Hispanic Radio Conference opened with data showing just why Hispanic radio is not to be ignored. The afternoon keynote featured the US Census Bureau’s Roberto Ramirez, Assistant Division Chief of Special Population Statistics at the Bureau’s Population Division, and Merarys Ríos-Vargas, Chief of the Population Division’s Ethnicity and Ancestry … Read more

Show Me The Money: Radio’s Reach Vs. Revenue

Courtesy of Radio Ink If the Hispanic population is growing as fast as US Census data indicates, why aren’t Hispanic radio stations getting more revenue they deserve? This question was at the core of a Thursday roundtable during the Hispanic Radio Conference that brought together agencies, radio managers, and statisticians. Moderated by Isabella Sánchez, Vice … Read more

Luis Miguel Messianu opens INCLUDED Consultancy

Luis Miguel Messianu, who until recently was the Global Chief Creative Officer for McDonald’s at DDB, has stepped down from that role to launch an independent minority owned and operated Multicultural Creative Content Consultancy named “INCLUDED.” The new venture’s vision is to continue leveraging the exponential growth opportunity for brands within the Hispanic market consumer … Read more

A Return to Experiential Marketing 2023

In the post-COVID era, consumers’ desire to return to their favorite leisure pastimes will continue to drive growth in the Leisure and Entertainment category, even with the effects of inflation.  Out-of-home activities for 2023 is forecasted to grow +41% from 2017 and +12% from 2022, with the greatest increases coming from live performances, sporting events … Read more

Hispanic Radio Station Directory [DOWNLOAD HERE]

BIA Advisory Services has published its inaugural Hispanic Radio Station Directory, a guide to the large and growing list of radio stations in the U.S. serving the Hispanic population. The directory will be updated quarterly and will feature BIA’s proprietary analysis and insights into the Hispanic radio market. It is also designed to take feedback … Read more

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