Entravision Communications Corporation announced the launch of its highly-anticipated “Poder Latino” concert series. This groundbreaking initiative represents a fusion of music, entertainment and community engagement aimed at mobilizing and informing the Latino community. “We are excited to announce the launch of the ‘Poder Latino’ concert series, a unique platform poised at the intersection of entertainment … Read more
By Cliff Campeau The advertising industry has long wrestled with the challenge of determining the optimal manner and level of compensation between advertisers and their agency partners. To read more, CLICK HERE. Courtesy of The Association of National Advertisers
PetMed Express, Inc. announced that the Board of Directors has appointed veteran retail executive and current PetMeds board member Sandra Campos as President and CEO, effective immediately. Ms. Campos also remains on the Board of Directors. Matt Hulett has stepped down as Chief Executive Officer and President and as a Director of the Company and … Read more
Latin music in the U.S. has increased in popularity and value over the last eight years, outpacing overall recorded music each year across this period of strong growth. In 2023, the genre hit its highest mark yet at $1.4 billion, representing 16% growth over 2022. Adjusted for inflation, Latin music market revenues in 2023 are … Read more
Are you listening? As the audio horizon expands, the ways audiences are tuning in is shifting. Marketers need to stay on top of these trends when developing cross-channel media strategies. That’s why we created The Record—a quarterly look at how U.S. audiences spend their time with audio. An important tool for advertisers, artists, broadcasters and … Read more
By Javier Saralegui, Founder and CEO, Danger TV, LLC At DangerTV, Multi-Culti+ is both a vision and a mission to provide the very best in adventure and adrenaline content that both reflects and spurs the growing diversity of our country to explore (regardless of ethnicity)….everything!. At DangerTV, Multi-Culti + recognizes that adventure and adrenaline have … Read more
By: Cristy Clavijo-Kish, Founder, Talento Unlimited via invitation from HispanicAD.com From April 15th to 17th during Miami Tech Week, the city transformed to an epicenter of innovation and collaboration at key events throughout and at the highly anticipated Possible Miami event. As that techy dust settles, here are some of the key learnings and takeaways … Read more
By Senny Boone Self-regulation and ethical marketing are at the core of building consumer trust and loyalty. This ethics update series focuses on key consumer marketing issues to highlight the ethical standards of applicability and to assure best practices are communicated and followed. This is not intended to replace legal advice and counsel. Please consult … Read more
Nielsen released its sixth global Annual Marketing Report, revealing marketers’ priorities and plans to improve ROI in 2024 and beyond. The report, which surveyed nearly 2,000 global marketers, found that marketers continue to view social media, search, online/mobile video, and online/mobile display as the most effective marketing channels for ROI, but could miss out on … Read more
A vast new study of advertising effectiveness has proven that advertising is a profitable driver of business growth and that all forms of advertising pay back, especially when their sustained effects are measured. New study proves that advertising is a profitable driver of business growth Profitability varies greatly by media – TV is the greatest … Read more
A marketer attends a training session, they learn new skills and apply them in their day-to-day role. As a result, their own and their teams’ behaviors change and the company sees improved effectiveness and ultimately achieves its financial aims and goals. Brilliant! Now the only job left to do is to prove the link between … Read more
By Mike Hauptman DTC brands earned lavish praise from the advertising world for their mastery of performance marketing, especially on social platforms. Brands like Allbirds, Dollar Shave Club, and Bonobos showed they could succeed on the basis of direct relationships with consumers. It was a particularly compelling value proposition for an ecosystem already moving toward … Read more
By Adam R Jacobson / Radio TV Business Report It’s a significant ruling from the Federal Trade Commission, Chaired by Lina Khan, that could bring disruption to radio and television stations that hasn’t been experienced in generations. The “non-compete” clause, which prevented a star talent from crossing the street for a specific period of time, … Read more
TelevisaUnivision and Shopsense AI have announced a new partnership, bringing a new retail media experience to Spanish-speaking audiences across linear and streaming platforms. As the exclusive Spanish-language media partner, TelevisaUnivision will bring Shopsense AI’s retail media platform into key events and programming across music, sports, entertainment and more, starting with the Latin American Music Awards … Read more
Republica Havas nnounced key promotions within its executive leadership team, reflecting the company’s continued expansion. Since joining forces with Havas in 2018, Republica Havas has had exponential growth across its Creative, Health & Wellness, Media, and Experiences divisions. To drive enhanced efficiency, collaboration and growth across the organization, Anthony Bianco has been appointed as Chief … Read more
By Pierre Bouvard How would you answer? What percent of sales are driven by each element? Answers should add up to 100%. NCSolutions provides the following definitions of what they call the “Five Keys of Advertising Effectiveness”: “CREATIVE quality measures the influence of advertising by looking at the number of purchases it drives. What this … Read more
BIA Advisory Services has published the second edition of its Hispanic Radio Station Directory, a free comprehensive guide to the diverse cross-section of Spanish-language stations in the U.S. and Puerto Rico. Included are nearly 2,000 commercial and non-commercial AM and FM stations in over 100 different formats that appeal to various Hispanic target segments. A … Read more
Head of International Effectiveness, Mike Campbell, reflects on the impact of the work that we do in partnership with both national and transnational advertising industry bodies. By helping to up the marketing effectiveness game of the CMO – and by ensuring the CMO speaks the language of the CFO – Ebiquity’s research-led thought leadership content, … Read more
By Kamran Asghar, Co-founder and CEO of Crossmedia, explains the benefits to the bottom line of integrating all elements of campaign conception, management and measurement. The value of integration in marketing is undeniable and multifaceted. Yet, to the detriment of client and agency effectiveness across the globe, it is not currently the industry norm. Distilling … Read more
Following a successful Las Vegas test launch, where Modelo Spiked Aguas Frescas was the #1 new Flavored Malt Beverage multipack and single serve*, Modelo is celebrating the expansion of Modelo Spiked Aguas Frescas to strong Modelo markets across the country by once again honoring the street vendor community that made traditional aguas frescas a beloved … Read more
