A comparative analysis of Hispanic sentiment from 2018 to 2023 reveals an alarming drop in how Latinos feel their values are shared or reflected by the majority of Americans, including big brands. Only 48% of Latinos feel their values are shared and reflected by the majority of Americans; this represents a 20-point drop from 2023 … Read more
WARC, the global authority on marketing effectiveness, in association with LIONS and the Association of National Advertisers (ANA), has released a white paper, ‘Building a culture of creative effectiveness’, outlining a new three-step framework to help brands develop a culture of creative impact to unlock growth. The key challenges this white paper aims to solve … Read more
Entravision announced that Michael Christenson has been appointed Chief Executive Officer, effective July 1, 2023. “We are excited to welcome Mike as Entravision’s next CEO,” said Paul A. Zevnik, Chair of Entravision’s Board of Directors. “Mike is a proven executive with operational and financial expertise and a track record of driving growth through operational execution … Read more
The summer update of MAGNA’s “Global Ad Forecast” predicts media owners advertising revenues will reach $842 billion this year, +4.6% growth vs. 2022 ($805bn). This 2023 growth forecast is just 0.2 percentage points below MAGNA’s previous forecast (Dec. 2022: +4.8%) as the deterioration of economic conditions and marketing spending in most Western markets is mitigated … Read more
Despite one in two saying things are improving, inclusion scores remain the same as in 2021. The greatest forms of discrimination are still on basis of age, gender and care-giving status. Disabled respondents report the worst lived experiences. Nearly one in seven members of the global marketing industry say they would leave our industry on … Read more
With so many to choose from, marketers have their hands full as they weigh the options, allocate their budgets, and then validate their decisions. And as varied as the measurement landscape is today, the challenges will only increase as new channels come to market—unless marketers shift to think more holistically about their measurement. Marketers aren’t … Read more
The current $88 billion open web programmatic media ecosystem is rife with waste, but advertisers could generate as much as $20 billion in efficiency gains by implementing certain steps, according to a new ANA report. That is one of the key insights contained in the ANA Programmatic Media Supply Chain Transparency Study that provides “first … Read more
Que Buena Los Angeles (KBUE 105.5/94.3 FM) owned by Estrella Media, won the prestigious 2023 Medallas de Cortez “Station of the Year” Award last night in Miami. The awards are presented by Radio Ink magazine. The Medallas de Cortez awards recognize excellence in Hispanic radio programming, sales, and management. Said Garcia Solis, Content Director for … Read more
The U.S. Hispanic Chamber of Commerce (USHCC) and Chemistry Cultura unveiled a jointly-commissioned research study called THE LATINO MOSAIC. The statistically significant survey polled 1,427 U.S. Hispanic adults, from a wide swath across country-of-origin, age, acculturation level and language preference. Concurrently, the study also included a “control test” of equivalent size from the general market … Read more
By Tallese Johnson and Ana I. Sánchez-Rivera How does the Filipino population differ from the total Asian population in the United States? Which Asian group is the oldest or the largest? Is the Native Hawaiian population larger than all other Pacific Islander groups? New American Community Survey (ACS) population tables released contain the answers and … Read more
Courtesy of Radio Ink The 2023 Hispanic Radio Conference opened with data showing just why Hispanic radio is not to be ignored. The afternoon keynote featured the US Census Bureau’s Roberto Ramirez, Assistant Division Chief of Special Population Statistics at the Bureau’s Population Division, and Merarys Ríos-Vargas, Chief of the Population Division’s Ethnicity and Ancestry … Read more
Courtesy of Radio Ink If the Hispanic population is growing as fast as US Census data indicates, why aren’t Hispanic radio stations getting more revenue they deserve? This question was at the core of a Thursday roundtable during the Hispanic Radio Conference that brought together agencies, radio managers, and statisticians. Moderated by Isabella Sánchez, Vice … Read more
Luis Miguel Messianu, who until recently was the Global Chief Creative Officer for McDonald’s at DDB, has stepped down from that role to launch an independent minority owned and operated Multicultural Creative Content Consultancy named “INCLUDED.” The new venture’s vision is to continue leveraging the exponential growth opportunity for brands within the Hispanic market consumer … Read more
In the post-COVID era, consumers’ desire to return to their favorite leisure pastimes will continue to drive growth in the Leisure and Entertainment category, even with the effects of inflation. Out-of-home activities for 2023 is forecasted to grow +41% from 2017 and +12% from 2022, with the greatest increases coming from live performances, sporting events … Read more
BIA Advisory Services has published its inaugural Hispanic Radio Station Directory, a guide to the large and growing list of radio stations in the U.S. serving the Hispanic population. The directory will be updated quarterly and will feature BIA’s proprietary analysis and insights into the Hispanic radio market. It is also designed to take feedback … Read more
When one of our Hispanic Market agencies wins a new piece of business, at HispanicAd.com we celebrate. When one of our agencies’ creatives gets recognized at Cannes, we know what it means. Today we join and salute media leader Gloria Constanza of d expósito & Partners who is being honored with The Medallas de Cortéz … Read more
By Xavier Mantilla Leo Messi has been linked to the InterMiami fútbol team. What does that mean for the Miami market and the greater Multicultural / Hispanic Market? And more importantly how will this shape the US sports marketing and general market? It’s simple – GROWTH!! For multicultural marketing this will be a boom as … Read more
Nielsen released The Push For Change: Examining LGBTQ+ Representation in Media and Advertising report, which highlights that gender diverse audiences are increasingly more welcoming to brand engagements that are targeted based on sexual orientation and/or gender identity. Yet, while these audiences are more receptive to targeted brand messaging, there is still a significant gap in … Read more
The fact that consumer-packaged goods (CPG) marketers sell products to retailers, rather than consumers, has long made understanding their target audience difficult. But now, instead of wasting ad dollars, advertisers in the CPG space have the data — and tools — to reach the audience segment most likely to buy. In our latest guide, Reaching … Read more
Lionel Messi has agreed to join Inter Miami, this is a pinnacle moment for USA Soccer and the MLS. He will bring fanfare, 114 million Facebook fans, unite and divide US Hispanic Soccer fans, Miami wins and the USA wins with this move. Big News. The last major attempt to bring a international soccer to … Read more
