The Rise of Propensity Modeling and Value Based Marketing in 2023
By Lindsey Levich As the cookie continues to crumble, marketers have turned their attention to first-party data, grabbing up as much as possible from analytics tools, site logins, CRM systems, and more. First-party data can be sophisticated with useful information about potential or current customers, even helping to gauge the value of these customers. However, … Read more