Tajín Launches New Campaign to Promote Its Mild Hot Sauce and Chamoy Sauce

Tajín International Corp, the company behind the popular Tajín Clásico Seasoning, has recently launched a new campaign to promote its Tajín Mild Hot Sauce and Tajín Fruity Chamoy Hot Sauce. As the number one chili lime seasoning in both the U.S. and Mexico, Tajín is looking to expand its presence and showcase the distinct flavor … Read more

Successful Marketing Spend Management: It Takes a Village

By Cliff Campeau “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half,” John Wanamaker, American merchant, is quoted as saying. More than one hundred years have passed since Mr. Wanamaker shared this perspective on his firm’s advertising investment and his words are as true today as they … Read more

In the Race to Standardize TV Measurement, Data Is the Only Safe Harbor

By Laura Manning The advertising industry is under a microscope. With the economic uncertainty facing the industry, every ad dollar counts. Marketers are facing the challenge of having to prove that each dollar spent is getting a return and that campaigns are performing to their maximum potential. While that’s not exactly a difficult feat for … Read more

What Is TV? [REPORT]

Today, in 2023, what is TV? And, from that answer, what are the implications for marketers? The Video Advertising Bureau (VAB)’s newly released report, What Is TV? A Modern Look At How Consumers Define TV, gets to the heart of those two questions, offering a comprehensive look at the TV ecosystem, as well as the … Read more

3 Challenges and Opportunities for Hispanic PR and Marketing in 2023

By Yaneiza Echezarraga As population demographics in the U.S. continue to shift more rapidly than predicted, multicultural is now mainstream. An increasing cohort of Americans (more than half of all Americans under age 18) identify as multicultural; Hispanic Americans and Spanish-speaking households comprise a large portion of the multicultural audience. The Hispanic or Latino population … Read more

Resetting the Bar on Brand Communication [INSIGHT]

By Marc S. Pritchard – Chief Brand Officer at Procter & Gamble For decades, P&G carried the title of the world’s largest advertiser. What does that really mean? The current definition is simply about who spends the most money. However, celebrating a company as the largest spender implies that it’s better to spend more and … Read more

The Anatomy of a Performance Marketing Organization

By Dr. Ram Singh It’s no surprise that CMOs have been under constant pressure in recent years to deliver more from existing budgets. Advances in martech and adtech, coupled with availability of larger datasets to analyze, have helped the entire marketing ecosystem; this also means that marketers must find new ways to push scale and … Read more

Polito Vega, ‘El Rey de la Radio’ passes

Polito Vega was a radio icon in New York City, for decades he was the most recognizable voice on the Spanish language airwaves … Andando !!!!!!! He began his career in radio over 50 years ago. I was lucky to work with Polito at the beginning of Mega 97.9 launch in late 1990s, when a … Read more

The WEEK of Argentine Beef  [VIDEO]

The Argentine Beef Promotion Institute is partnering with exclusive restaurants in Los Angeles to bring you the chance to try one of the best products in the world. During the Week of Argentine Beef, the following participating restaurants will include special dishes created with flavorful, sustainably-produced beef imported from Argentina. Created by industry veterans Pablo … Read more

CBS Sports “Golazo Network” to launch

CBS Sports will launch CBS SPORTS GOLAZO NETWORK, a 24-hour direct-to-consumer digital network in the U.S. dedicated exclusively to global soccer coverage, on Tuesday, April 11. CBS SPORTS GOLAZO NETWORK will be anchored weekdays from 7:00-9:00 AM, ET, by MORNING FOOTY, the Network’s flagship morning show. Host Susannah Collins along with former U.S. Men’s National … Read more

AM/FM Radio is the #1 Ad-Supported Audio Source for All Ages in the U.S.

The Infinite Dial, with support from Amazon Music, Wondery, and ART19; and yes, it showed the dominance of digital audio – but radio has a stronghold in many spaces, including in-car listening and among ad-supported audio choices. The finding on the power of traditional AM/FM radio in the U.S. is: AM/FM Radio is the #1 … Read more

Making the numbers count

Talent is the lifeblood of marketing. Brands need to meet their needs for a better lived experience if they want to attract and retain the very best. Ranjay Radhakrishnan, Chief Human Resources Officer at Reckitt, explains how the company is championing diversity and inclusion to make Reckitt a great place to work. Inclusion is business … Read more

6 Things Marketers Can Do to Boost Effectiveness

By Russell Nuzzo Discussions about improving marketing effectiveness can often focus on the different measurement approaches and advanced analytics tools that marketers should employ. While these are crucial, it is equally important to consider the goals you are targeting, the data you require to reach them, and the behaviors that will ensure quality data continually … Read more

PR in Puerto Rico: Differences & Similarities! Why The Need for A License? [PODCAST]

Puerto Rico PR professionals Gladys Diaz, GMD PR Consultant, and Tommy Dardet, President, Puerto Rico Association of Public Relations provide exceptional insight into the effort required to insure the professionalism of practitioners. They explain what led to a license being required to practice PR there. They detail the major difference between PR practice there and … Read more

Global Ad & Marketing Spend Continued to Rebound 7.9% in 2022, But Expected to Grow at Tamer 5.3% in 2023, As Macroeconomic & Secular Media Trends Hamper Digital Growth

Global advertising and marketing spending continued to rebound 7.9% to $1.568 trillion in 2022, but spending is projected to grow at a tamer 5.3% in 2023, as challenging macroeconomic and re-emerging secular industry trends hamper the fast-growing digital & alternative media channels that fueled the strong recovery from the pandemic, according to new research released … Read more

The Marketer’s guide to planning an effective agency transition

By Steve Boehler Your agency review has concluded. You’ve found the perfect agency, negotiated a fine SOW and MSA and you’re itching to get started. And (of course) you are in a rush! You need the new agency to hit the ground running and your business depends on the success multiplier that a great agency … Read more

Strong client-agency relationships lead to more effective work [REPORT]

Research from Aprais and WARC reveals that the strength of the relationship between marketer and agency has a direct correlation to the output of effective work. Why it matters The conclusion comes from cross-matching the WARC Effective 100 database with Aprais’ database of client-agency evaluations. The subsequent study, Do stronger relationships produce stronger results? demonstrates … Read more

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