Media placement and creative work hand in hand when it comes to effective advertising strategies. A new study by MAGNA Media Trials and Yahoo set out to understand the role that creative quality plays in ad effectiveness, and the elements that contribute to quality creative. Creative, the Performance Powerhouse found that while media placement helps … Read more
The sports sponsorship market was valued at USD57 billion in 2020 and is expected to reach USD89 billion by 2027, growing at a compound annual growth rate of 6.72% between 2021 and 2027. Despite these huge numbers, most marketers concede that they have little understanding of whether sponsorships actually work. Only 19% of sponsorship professionals … Read more
The U.S. Census Bureau released a downloadable file containing estimates of the nation’s resident population by sex and single year of age as of July 1, 2022. In the coming months, the Census Bureau will release additional population estimates for cities and towns, as well as national, state and county population estimates by age, sex, … Read more
Chairman of the Board and CEO, Spanish Broadcasting System, Inc. Raúl Alarcón is a veteran of the entertainment industry and the chief architect behind the creation of one of the nation’s largest Hispanic-owned and operated multi-media companies. Today, that entity, Spanish Broadcasting System (“SBS”), caters to millions of listeners and viewers and thousands of advertisers … Read more
Telemundo, the exclusive Spanish-language home of the FIFA Women’s World Cup Australia & New Zealand 2023™, unveils comprehensive coverage plans and kicks off “La Copa Es Nuestra / The Cup is Ours” marketing campaign in celebration of the 100-day countdown to the start of the tournament this summer on July 20. All 64 matches will … Read more
Estrella Media has announced the formation of its EMAS (Estrella Media Advertising Solutions) integrated commercial sales team. The EMAS team will represent a suite of leading media networks in the U.S. marketplace for broadcast (TV and radio) and digital advertising opportunities. Companies represented are Estrella Media, beIN SPORTS, and Hemisphere Media. “This is a big … Read more
By Brian Wieser The agency industry saw faster-than-normal growth in the immediate aftermath of the pandemic. I’ve already written about how the largest holding companies grew rapidly through 2022, but for the past couple of years I have observed with fascination how many of the biggest independent, privately-held agencies grew even faster. To make this … Read more
FleishmanHillard’s global Culture Unit released The Youth Kaleidoscope Report, which sees Gen Alpha and Gen Z shapeshifting their quest for balance in today’s tumultuous conditions. To date, much of the research surrounding Gen Z and Gen Alpha presents a fairly one-dimensional view. Both groups are often portrayed as ‘freedom fighters’ rebelling against systems and structures … Read more
Jo Muse was born on a red dirt road in Holly Springs, MS to a son and daughter of cotton farmers. Penniless and with the promise of fair wages by Henry Ford their family moved to Detroit MI when he was two. The family went from welfare to work in the auto business. What Jo … Read more
The Hispanic Marketing Council (HMC) announced that Molson Coors is the winner of the 2023 HMC Marketer of the Year Award, joining an elite list of organizations that have received the award, including AARP, Ford, Kellogg’s, McDonald’s, Nestlé, Sprint, State Farm, Toyota and Walmart. Molson Coors CMO Sofia Colucci will accept the award at HMC’s … Read more
This research is based on a survey of the ANA database of certified diverse suppliers serving the marketing/advertising industry. We wanted to hear from these diverse suppliers to learn: how interest from the marketing/advertising community in supporting diverse suppliers changed in the past year; how investment from the marketing/advertising community changed in the past year; … Read more
By David Angell It sounds like the toughest gig in town. Your client has called a review of your agency – despite your best efforts – and you’ve been asked if you want to take part. You’re angry, scared and pumped in equal measure. You’re damned if you do and damned if you don’t. What … Read more
By Anna Checa, Cayley Heller, Eli Stein, and Jamie Wilkie In today’s world, marketing organizations are expected to do more with less. Budgets are carefully scrutinized, teams are leaner, and CEOs are looking to CMOs to drive the next wave of growth. While there is tension between growth and efficiency, they should not be thought … Read more
Global advertising and marketing spending continued to rebound 7.9% to $1.568 trillion in 2022, but spending is projected to grow at a tamer 5.3% in 2023, as challenging macroeconomic and re-emerging secular industry trends hamper the fast-growing digital & alternative media channels that fueled the strong recovery from the pandemic, according to new research released … Read more
In the wake of the Great Resignation and amid reports of “quiet quitting,” only about half of U.S. workers say they are extremely or very satisfied with their job overall, according to a new Pew Research Center survey. Even smaller shares express high levels of satisfaction with their opportunities for training and skills development, how … Read more
By Brian Dolan The threat of recession and a downturn in ad spend hasn’t done much to ease the burden on employers sourcing talent in the media buying world. With post-pandemic attitudes towards work and a rising gap in salary expectations piling on to longstanding employee turnover and talent availability issues, the hiring environment remains … Read more
LIONS’ global, annual study reveals the industry’s priorities, opportunities and challenges. The third edition of the State of Creativity Study draws on insights, data and case studies from over 2,400 creatives and marketers from across the industry, to help you rise above the challenges facing brands in 2023. To download report, CLICK HERE.
When it comes to technology and data, and how it’s used, companies have historically controlled the levers. However, with all the recent and upcoming industry changes, there are cultural shifts afoot. Many industry leaders believe consumers will be in more powerful positions than in the past, having more control over their data and their purchases. … Read more
Nielsen, a global leader in audience measurement, data and analytics, has identified for the first time the drivers of brand lift on emerging media, illuminating common factors that drive campaign performance. While a body of research exists on brand lift drivers for traditional media such as TV, Nielsen’s new research uncovers where advertisers can focus … Read more
Estrella Media announced its 2023/2024 virtual Upfront presentation will be available for streaming on Tuesday, May 9. The media company’s content, digital, and sales leaders will present the company’s plans to serve their marketers’ and advertisers’ needs. “Estrella Media’s teams have been listening to audiences and advertisers to understand their evolving needs, and we are … Read more
