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How to Hold Creative Accountable for ROI

By Jill Gray The logic that advertisers use to drive their creative decisions doesn’t make sense. To read more, CLICK HERE. Courtesy of Association of National advertisers  

Observing Hispanic Heritage Month

By Morgan Strawn The period from September 15th to October 15th is Hispanic Heritage Month, a time for celebrating, with a special attentiveness, the achievements of Hispanics and for elevating the causes that are most important to their communities. Of course, this isn’t work that can be confined to a single month, and, in recognition … Read more

Business Leaders in Broadcast, Cable, and Streamingg Join Others from Brands, Advertising, Production, Distribution and Marketing At 21st Annual Hispanic TV Summit Wednesday, September 13 in New York City

Telemundo’s Chairman, Beau Ferrari, will headline next Wednesday’s 21st Annual Hispanic TV Summit, the premier annual event for those in the business of television for Hispanic audiences in the U.S. and worldwide. Ferrari, who will give the Chairman’s Keynote, is joined by leaders from across the industry, like brand marketer Emma Velez Lopez from T-Mobile; … Read more

Macias Creative Welcomes Multicultural Marketing Leader Kimberley McArthur as Chief Growth Officer

Macias Creative, an independent culture-first creative agency, announced the newest addition to their executive team, Kimberley McArthur, who joins as Chief Growth Officer. McArthur is a recognized multicultural and inclusive marketing leader with a distinguished career spanning over two decades within both agency and corporate. With a proven track record of effectively driving growth and … Read more

New Guidelines to help Marketers start investing in Diverse Media Suppliers

The ANA and the 4A’s released a new set of guidelines designed to help companies increase their advertising and marketing investments in diverse media suppliers. The guidelines followed an April report by the ANA that revealed a gap existed between intent and action when it came to marketers investing in diverse suppliers. “The gap exists … Read more

MaGO! PR Joins the 2023 Class of PRNEWS People of the Year

MaGO! PR, a full-service, multicultural 360 PR firm announced that it has been recognized as one of PRNews’ People of the Year- The New Entrepreneurs on the Block for 2023. PRNEWS, the communication industry’s go-to source for education, inspiration, and recognition, recently announced its 2023 class of People of the Year. Each year, an elite … Read more

5 Fragrance Consumer Trends You Should Know [INFOGRAPHIC]

Fragrance usage in the U.S. is slightly up over last year, driven mostly by Gen Z. Understanding who fuels the latest trends can help you align to consumer behavior and unlock business growth. Our Fragrance Consumer Report tells the most complete story to inform your strategies. CLICK HERE to download.    

THE 2023 BILLBOARD LATIN MUSIC AWARDS ON TELEMUNDO

Billboard and Telemundo announced the first group of Latin music stars set to perform at the 2023 Billboard Latin Music Awards. The star-studded ceremony will feature Calibre 50, Chiquis, El Alfa, Eladio Carrión, Justin Quiles, Los Ángeles Azules, Manuel Turizo, Marshmello, Myke Towers, Peso Pluma, Tini and Yandel. The Billboard Latin Music Awards is Latin … Read more

‘Always-on’ Analytics: The Pros and Cons of Automation in Marketing Mix Modelling

Welcome to the Wheelhouse, a series of blogs from Ebiquity’s Marketing Effectiveness team. In this fourth edition of The Wheelhouse, Principal Consultant George Wood considers the benefits and drawbacks of running automated, ‘always-on’ analytics for marketing effectiveness in marketing mix modelling. Econometric modelling for marketing mix modelling (MMM) has come a long way. When I … Read more

Inclusive Beauty Report 2023 [REPORT]

We have released a new report – Inclusive Beauty Report 2023, the report explores how consumer demands for products that align with their cultural values and personal beliefs have transformed the beauty industry. Based on a nationally representative online survey of 2,800 respondents, the report examines differences in preferences for cosmetics and beauty products across … Read more

What’s Keeping CMOs Up at Night?

By Tony Case With much uncertainty swirling around — the volatile state of the economy, the management of increasingly complex business relationships, the latest technological advancements — it’s little wonder B2B marketing chiefs are tossing and turning in their sleep. In its fifth annual “Marketing On My Mind” report, based on a survey of more … Read more

Stephen Chavez – CEO of ChavezPR appointed Chair of Latino Equality Alliance (LEA)

The Latino Equality Alliance (LEA), a leading Latinx LGBTQ+ social justice and nonprofit advocacy organization in Los Angeles, is thrilled to announce the appointment of Stephen Chavez, CEO of ChavezPR, as the new Chair of its Community Advisory Board. In this leadership role, Chavez will spearhead the organization’s strategic initiatives and vision to provide unwavering … Read more

TelevisaUnivision announces new Local Ad Sales Team Structure and Alignment

TelevisaUnivision announced a transformative and client-centered approach for its Local Ad Sales team, including a new organizational structure that will ensure strategic alignment, efficiency and focus to achieve accelerated results for clients. The Local Ad Sales team will operate under three distinct and client-dedicated units: a Holding Company Unit, Multi-Market Unit, and a Local Sales … Read more

Carlos Abrams-Rivera name CEO of Kraft Heinz

The Kraft Heinz Company announced that the Company’s Board of Directors (the “Board”) has appointed Carlos Abrams-Rivera as Chief Executive Officer and a member of the Board, effective January 1, 2024. Until then, Abrams-Rivera will continue in his role as President of the North America Zone with the added responsibilities of becoming President of Kraft … Read more

The U.S. Census Bureau released new tables from the 2022 Current Population Survey Annual Social and Economic Supplement.

Current Population Survey Table Packages Now Available for Age, Sex, Race and Hispanic Origin, and the Older and Foreign-Born Populations These tables provide information on marital status, educational attainment, employment status, occupation, earnings, and other social and economic statistics by age and sex and Hispanic origin, and for the Asian alone, Asian alone-or-in-combination, black alone, … Read more

Genaro Perez named CMO at Peter Piper Pizza

Peter Piper Pizza, the “food, family and fun” fresh-made pizza restaurant, has named seasoned restaurant industry executive Genaro Perez as the brand’s chief marketing officer, effective immediately. Perez most recently served as senior vice president of marketing at P.F Chang’s, where he oversaw all facets of marketing, including advertising, research and development, online/interactive/digital, public relations … Read more

State of Play Report [ REPORT]

Nielsen released its 2023 State of Play report outlining new findings on the fast-evolving streaming video landscape highlighting data and insights from Gracenote, Nielsen’s content solutions business unit. The new report illuminates the surging number of program titles and streaming video services, as well as the resulting challenges for viewers who now spend 10.5 minutes … Read more

Cross-Garden, Not Cross-Channel, Is the Future of TV Advertising

By Dave Morgan Years ago, at the beginning of streaming, many thought that making the key parts of TV advertising work “cross-channel” (i.e., between streaming and linear TV) would be the biggest challenge in the future of video advertising. In other words, modifying planning, buying, and measurement tools; processes; and teams to work across all … Read more

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