Marketing is a dynamic field that adapts to the unique needs and behaviors of its target audience. Two primary segments in the marketing world are Business-to-Business (B2B) and Business-to-Consumer (B2C) marketing. While both share common principles, they have distinct characteristics and strategies tailored to their respective audiences. Here are some key differences between B2B and … Read more
Every retail holiday season since the pandemic has been unique, and that will be the case again this year, National Retail Federation Chief Economist Jack Kleinhenz said today. “The last few holiday shopping seasons have been filled with unmatched peculiarities for consumers and retailers alike,” Kleinhenz said. In 2020, sales surged 9.1% year over year … Read more
By Larisa Bedgood Acquiring a new customer can cost five to seven times more than retaining an old one. However, to get an established customer, you first need to acquire them. To read more, CLICK HERE. Courtesy of Association of National Advertisers
Socio-political polarization, the potential of generative AI, masculinity in crisis, “sportswashing”, and community-based sustainability are five key trends that have reached an inflection point and will shape global marketing strategies in 2024, as revealed in WARC’s Marketer’s Toolkit 2024 released today. Now in its 13th year, The Marketer’s Toolkit 2024 provides marketers with strategic support … Read more
By Or Levi Lately, it seems, misinformation is as pervasive as the web devices we use; generative AI has become both a facilitator and a combatant in the ongoing information wars. As the U.S. gears up for the 2024 elections, the risk of AI-fueled misinformation looms larger than ever. To read more, CLICK HERE. Courtesy … Read more
BODEN celebrates its 15th anniversary – it’s quinceañera – with a service offering expansion and brand refresh. Adding to its core service of helping brands activate campaigns that reach the Hispanic market, the agency launches Hispanic+™, a service offering that helps brands leverage the power of the Hispanic market to transcend into the mainstream. This … Read more
Telemundo, the Spanish-language home of the FIFA U-17 World Cup Indonesia 2023™, unveils its complete broadcast lineup and announce teams ahead of the opening match which airs live this Friday, November 10 on Universo and the Telemundo App. All 24 participating nations have recently confirmed their squad lists for this global tournament where the stars … Read more
In a world driven by data, accurate population counts form the foundation for informed decision-making. As the U.S. Census Bureau prepares for the crucial task of counting our population in the next census, it’s imperative to shine a spotlight on the people and households that we have the most difficulty enumerating. In our efforts to … Read more
NTERTAIN Studios announced the Season 2 pickup of their acclaimed docu-reality series, “Los Montaner,” which follows the iconic Montaner family through their daily life as one of the most famous families in Latin America. “Los Montaner” will return to Disney+ for a second consecutive year, as the streaming platform will have worldwide distribution of the … Read more
By Colleen Baum, Tamara Charm, and Kelsey Robinson The final stretch of an increasingly long holiday shopping season is critical for retailers, particularly as consumers focus on value and new shopping journeys. After a year of modest sales growth, retailers face a critical holiday sales season. The big question on everyone’s mind: Will consumers—whose spending … Read more
By Cristy Clavijo-Kish – Content Strategist; Talent, Speaker & Sponsorship Management, Gen Z Expertise/Publisher In my 20-plus years championing multicultural marketing and Spanish-language acceptance, I’ve observed the profound evolution of Hispanic marketing. Reminiscing about my days as co-founder of Hispanic PR Wire in the late 90s, I remember assuring our clients and potential partners of … Read more
Match Group’s Chispa in collaboration with creative agency Majority, is introducing its first-ever brand campaign, ‘Fluent in Amor.’ An ode to love in the age of biculturalism, the campaign serves as an intimate window into the distinctly beautiful world of modern Latine dating. By showcasing the 200% Latino Identity, ‘Fluent in Amor’ honors the duality … Read more
The “We Are The Spirit Of The 200%” Camppaign unveiled by Buchanan’s Blended Scotch Whisky is the newest iteration of its “We are the Spirit of the 200%” national advertising campaign that unites and honors 200%ers – those who identify as 100% Hispanic and 100% American – and the bolder, and more flavorful world they … Read more
The Hispanic Marketing Council (HMC) announced Angela Rodriguez, SVP/Head of Strategy at alma, Michael Roca, Executive Director of ELEVATE at Omnicom Media Group, Nestor Perinot, Chief Revenue Officer at Prisa Media, and HMC Hall of Fame winner and media architect Gloria Constanza, partner at d expósito & Partners have joined its Board of Directors. These … Read more
By Marie Griffin Is the show over? Peak TV has peaked and the amount of time U.S. consumers spend with media is nearing its highest point, according to PQ Media’s “Global Consumer Media Usage Forecast 2023-2027,” putting an even bigger onus on marketers to make their brands stand out or be lost in the haze. … Read more
By Marc Brodherson, Jennifer Ellinas, Ed See, and Robert Tas Amid a challenging macroeconomic environment and rapid change, CEOs are searching for the next engine for growth. The answer may be right in front of them: a redefined and reinvigorated relationship with their CMO. In today’s uncertain economic climate, growth can be hard to achieve … Read more
The National Retail Federation forecast that holiday spending is expected to reach record levels during November and December and will grow between 3% and 4% over 2022 to between $957.3 billion and $966.6 billion. “It is not surprising to see holiday sales growth returning to pre-pandemic levels,” NRF President and CEO Matthew Shay said. “Overall … Read more
By Michael Berberich In an episode of the ANA Marketing Futures podcast, Katie Klumper, the founder and CEO of Black Glass Consulting, discussed the challenges faced by chief marketing officers (CMOs) and the importance of empowering them to claim their rightful place within organizations. Klumper highlighted the need for CMOs to navigate the evolving landscape … Read more
Telemundo and Chivas announced multi-year and multi-platform media rights agreement whereby Telemundo continues to be the exclusive home of Las Chivas de Guadalajara in the U.S. in Spanish and English. The agreement will include coverage of all home matches and key friendlies in the U.S. across Telemundo, Universo and Peacock, and all Telemundo digital platforms. … Read more
“We need to talk about inflation. It’s unfair. It’s not democratic, it’s a terrible thing to unleash on society. And I think many of us have forgotten what damage it can do,” says a leading British economist. In this episode of the McKinsey Global Institute’s Forward Thinking podcast, co-host Janet Bush talks with Stephen King. … Read more
