thredUP, ant online resale platforms for apparel, shoes, and accessories, released its second annual Impact Report. Through transparent reporting and disclosures, the report provides a comprehensive view of thredUP’s environmental, social, and governance (ESG) profile, outlining the company’s business and brand-aligned ESG strategy and detailing the progress the company made across ESG initiatives in 2022. … Read more
Despite geopolitical disruption and looming economic concerns, CEOs remain focused on navigating through uncertainty. While the challenges are many, today’s CEOs demonstrate incredible resilience through their ability to navigate external factors and continue to explore and invest in emerging technologies. Below are highlights from the most recent Fortune/Deloitte CEO survey. To read report, CLICK HERE. … Read more
Apple continues to lead as the world’s most valuable brand, for the second year in a row, in the Kantar BrandZ Most Valuable Global Brands Report 2023. The latest ranking shows that the total brand value of the world’s top 100 brands now stands at $6.9 trillion for 2023. Despite a 20% drop in the … Read more
By Larisa Bedgood The marketing and advertising landscape is constantly evolving. Digital, AI, big data, fast data – more advancements and new technologies are constantly being introduced. Before we delve into the marketing of the now and near future, let’s take a quick trip down memory lane over the past 50 years. To read more … Read more
Kanguro Insurance has officially launched its health insurance plans for pets. With a strong focus on digital innovation and bilingual customer service, Kanguro Insurance aims to modernize the pet insurance industry in the United States. “After years of working in the insurance industry, we recognized the need for a better experience when interacting with insurance … Read more
By Christina Adams, Kari Alldredge, Sajal Kohli, and Andrew Pitakos Despite some glimmers of optimism last quarter, consumer spending across demographic groups—and many retail segments—continues to decline. Here’s the latest research from our ConsumerWise team. After signs of improving economic sentiment in the spring, consumer spending seems to be in a summer slump. Across age … Read more
The American ethos of “individualism,” which prioritizes self-reliance, independence and frugality, has tremendously impacted general market advertising strategies. Marketing to Hispanic consumers, however, requires a different approach. The Hispanic ethos embodies collectivism, emphasizing the belief and practice of interdependence and interconnectedness among individuals. Twenty-eight percent of Hispanics live in multigenerational homes where bilingual-bicultural family members … Read more
By Allen Adamson The need for certainty is a gravitational pull shared by all marketers. From project to project, our clients ask us (and we ask each other), “Are you sure this is going to work? Is it going to sell the product?” This would seem both natural, and rational. Selling the product is what … Read more
In the midst of continued change and disruption in 2022, the global entertainment and media (E&M) industry reassessed its strategies, refocused on core operations and revised some key assumptions. Industry players are doing so by tapping into the many geographical and sectoral growth hotspots and by harnessing emerging technology. Our 24th annual Global Entertainment & … Read more
The U.S. homeownership rate in 2022 was even higher than before the COVID-19 pandemic — 65.8% compared to 64.6% in 2019 — a rebound driven largely by those age 44 and younger, according to the Census Bureau’s Current Population Survey/Housing Vacancy Survey (CPS/HVS). Homeownership continued to climb from the downturn following the foreclosure crisis (2004) … Read more
By Rakesh Kochhar A radiologist at Unfallkrankenhaus Berlin uses an AI-based app to look at a patient’s brain scan images on a tablet. (Monika Skolimowska/picture alliance via Getty Images) How we did this Terminology Artificial intelligence (AI) recently gained new attention with the release of ChatGPT and Dall-E. These tools and the broader array of … Read more
By Markus Berger-de León, Jerome Königsfeld, Melanie Riebel, and Kai Vollhardt Scaling a company—large or small—is no easy feat. For start-ups, 80 percent never reach critical scale.1 At bigger companies, the challenge is even greater. Only 10 percent of S&P 500 companies have achieved growth surpassing the GDP for a continuous period of 30 years … Read more
By Noel Artiles – Creative Director / Creative Leader As a creative professional or innovator, I totally get it—you’ve probably cooked up your fair share of Big, Ugly, Monstrous Ideas that you secretly hope will never see the light of day. It happens to the best of us! These are ideas that you might be … Read more
Ad agency consultant Michael Farmer made his name with a book, Madison Avenue Manslaughter, that explained in forensic detail how advertising agencies are running themselves into the ground. Now, he’s published a second book: an inside account of one creative agency’s attempt to save itself from decline with a new business model. Madison Avenue Makeover … Read more
By Charlotte Lipman At its inception, TV was a broadcast medium that advertisers relied on for one-to-many marketing. Viewers were accustomed to appointment-style viewing, limited content options, and commercials with messaging that appealed to most consumers. Today, streaming services supply viewers with extensive on-demand video libraries powered by personalized recommendation algorithms and the ability to … Read more
Telemundo, the exclusive Spanish-language home of the FIFA Women’s World Cup 2023TM, announced today a limited-edition merchandise collection in collaboration with the pioneering Los Angeles-based clothing brand and cultural movement Kids of Immigrants. The collection highlights the network’s “La Copa Es Nuestra” campaign for the FIFA Women’s World Cup 2023TM and celebrates the influence of … Read more
By Larisa Bedgood It’s hard to believe it was ten years ago when Time Magazine released their iconic millennial cover story, The ME ME ME Generation. Flash forward to 2023 and millennials – those born between 1981 and 1996 – are now 27 to 42 years old and the largest generation by size – surpassing … Read more
By Neil G. Ruiz, Carolyne Im, Christine Huang and Laura Silver Pew Research Center has a long history of measuring Americans’ views of the United States, China and other countries, but less is known about Asian Americans’ views of these countries. Amid the American public’s increasingly negative views of China and rising concern over tensions … Read more
In a volatile world rife with pressures on consumers, from health and the economy to challenges to rights and freedoms and an eroding sense of community, consumers are demanding more from brands. The relationship between consumers and brands must evolve, as people feel more vulnerable, and their expectations of brands grow. The 2023 Edelman Trust … Read more
By Xavier Mantilla – Media Strategy, Creative and tactical execution across multiple markets including US Multicultural. Agency Partnerships and coordination. Work is like any relationship and sometimes we pursue what we feel is right, and find out later that it was a mistake. Like marriage, there are ups and downs, but when we look at … Read more
