The ANA introduced the first guide to help CMOs streamline the programmatic media buying process by removing waste and inefficiencies and maximizing ROI. The ANA said the recommendations included in The CMO’s Guide to Programmatic Transparency could generate $8–16 billion globally in savings each year that could be reinvested to help drive business and economic … Read more
Slogans are catchy summaries of what your brand is all about. In these fast-moving times when gaining consumer attention is becoming an art form, why are these powerful tools that act as an aide-memoire for your brand and help to get your brand noticed, in decline? Why has slogan use in advertising declined? Historically, slogans … Read more
Canela Media announced the premiere of “Secretos de Villanas,” a new original unscripted two-part and ten episode series, bringing together for the first time in the history of Hispanic television, six of the most iconic telenovela villains of all time: Aylín Mújica, Cynthia Klitbo, Gabriela Spanic, Geraldine Bazán, Sabine Moussier, and Sarah Mintz, formerly known … Read more
Univision will premiere on September 6 its new primetime telenovela, LOS RICOS TAMBIEN LLORAN, starring Claudia Martín (Amar a Muerte [Love to Death], Enamorándome de Ramón [Falling in love with Ramón]) and Sebastián Rulli (El Dragon [The Dragon] Vencer El Pasado [Overcoming the Past], Papá a Toda Madre [Awesome Dad], Tres Veces Ana [The Three … Read more
A new trend report exploring emerging trends in inclusion, revealing a powerful role for brands. To download report, CLICK HERE.
Global product placement spending surged 12.3% to $22.93 billion in 2021, following the worst decline ever in pandemic-struck 2020, fueled by double-digit growth in all six media platforms, led by various digital media, television and video segments, and several recorded music channels, according to new research released by PQ Media. Product placement spending worldwide is … Read more
Keeping pace with culture can be challenging for brands. Consumer dynamics are evolving and becoming increasingly fluid, particularly around identity. Several factors influence how consumers see themselves and shape their attitudes, behaviors, preferences, and biases, including their heritage and culture. Through this lens, consumers make purchase decisions and establish brand affinities, requiring companies to develop … Read more
Retailers in the United States have continued to increase their ad spend in 2022, with Pathmatics data revealing that the industry has spent $2.7 billion in the first half of the year (up 6.5% year-over-year). To download report, CLICK HERE.
TelevisaUnivision announced a multi-year commercial and media partnership with the Dallas Cowboys. “The Dallas Cowboys are the most popular NFL team in Mexico and TelevisaUnivision enthusiastically embarks on this new venture as their international commercial partner. The team’s long-standing history as a premier global sports franchise is in lockstep with our company’s goal of bringing … Read more
Lopez Negrete Communications has been chosen by Hyundai Motor America as its U.S. Hispanic marketing agency. The award-winning agency will deliver strategic marketing campaigns targeting the technologically savvy U.S. Hispanic consumer. “At Hyundai, our vision is progress for humanity, and that includes relating to multicultural communities in culture and in language,” said Angela Zepeda, CMO, … Read more
There’s a cost to playing it safe with your messaging. Why choose between being brand-safe and cutting edge? 501 senior US marketers are having to sacrifice the latter for the former, according to our exclusive (and brand new) research. 92% are “playing it safe” with their messaging in this tricky current economic and social climate. … Read more
Telemundo Deportes announced an expanded lineup of experts joining its commentary team as it kicks off the 100-day countdown to the start of the tournament this fall, airing live exclusively in Spanish on Telemundo, Universo and Peacock. “This is a year that will be a total game-changer for the biggest sporting event in the world, … Read more
Día de los Muertos returns to Hemisfair for its tenth annual celebration with a FREE two-day festival on Saturday, October 29 and Sunday, October 30. Recognized as one of the 10 Great Day of the Dead Celebrations in the world by USA Today, Día de los Muertos at Hemisfair, popularly known as Muertos Fest, features … Read more
U.S. multicultural audiences are bigger streamers than the general market. Asian Americans, African Americans, and Hispanic Americans are 33 percent, 17 percent, and 17 percent, respectively, more likely to have CTV streaming apps than the general market. For example, Hispanic American households have seven connected TV streaming apps, compared to six in general market homes. … Read more
Collage Group announced that Victor Paredes has joined the team as Executive Director of Cultural Strategy. Paredes is a proven expert in inclusive marketing and advertising and will leverage his expertise in combination with Collage’s proprietary data and insights in support of members’ objectives to unleash the power of culture to drive brand growth. David … Read more
The landscape of social media is ever-changing, especially among teens who often are on the leading edge of this space. A new Pew Research Center survey of American teenagers ages 13 to 17 finds TikTok has rocketed in popularity since its North American debut several years ago and now is a top social media platform … Read more
The ANA and the 4A’s unveiled a comprehensive list of guidelines designed to help diverse media suppliers improve and strengthen their partnerships with marketers and agencies. The recommendations are listed in Guidelines for Diverse Media Suppliers When Doing Business with Buyers (Agencies and Marketers), which was created collaboratively by the ANA, the 4A’s, and the … Read more
Horizon Media named Roberto Alcazar, EVP, Managing Partner, Executive Creative Director of 305 Worldwide, Horizon’s culture-first creative agency. He assumes this role after two years as the Creative Director of the agency. In his new role, Alcazar will oversee the strategic vision for 305 Worldwide, delivering best-in-class work for clients, driving strategic media and creative … Read more
NBCUniversal Telemundo Enterprises is rolling out a multi-city national campaign, “El Campeón En Ti” (“The Champion In You”), to build on its longstanding commitment to inspire Hispanic youth to discover — through soccer — the champions within themselves. The campaign will bring an inspiring and engaging series of jamboree events to cities across the country … Read more
Consumers are using connected devices to enhance their daily lives and well-being while fine-tuning the balance between their virtual and physical worlds. Our study of consumer technology trends examines how US households are adjusting their use of mobile devices, wearables, and smart home technology as pandemic restrictions begin to ease. With fewer people working and … Read more
