By Jan Shelly Brown, Diana Ellsworth, Alex Katen-Narvell, and Dana Maor Companies have committed to being more diverse, inclusive, and equitable, but many struggle to make significant progress in these areas. Here’s how they can meet DEI ambitions—now and in the longer term. Many organizations have long been engaged in efforts to make their workforces … Read more
Republica Havas Group has appointed industry veteran Jose Bello as vice president of its Republica Havas Media offering. In his new role, Bello will be charged with steering and growing the Group’s media services capabilities. In addition, he will partner with Havas Media Group on expanding opportunities through key client and media partnerships, leveraging Republica … Read more
The nation’s fast-growing Hispanic population made dramatic strides in educational attainment in recent decades — especially among younger age groups. The number of people of Hispanic or Latino origin (referred to as the Hispanic population in this article) more than quadrupled from 14.6 million 1980 to 62.1 million 2021, and their share of the U.S. … Read more
Nielsen released its 2023 Annual Marketing Report, which uncovered that 84% of marketers are including streaming platforms in their media planning to meet their audiences, yet only 49% of survey respondents view OTT and CTV as effective advertising channels. The fifth annual report, which surveyed nearly 2,000 global marketers in December 2022, found that advertisers … Read more
Global consumer spending on overall media content and technology grew at a decelerated 6.3% in 2022 to $2.186 trillion, following an increase of 6.9% in 2021, the strongest growth in consumer media spending in a decade, according to new research by PQ Media, the leading provider of media econometrics. Despite the relatively solid gain in … Read more
This week’s insight challenges you to consider two words: Listening and Watching. We recognize that many people listen to the audio content on YouTube, regardless of the video engagement. We have seen YouTube transform from a video-only service to a video-first platform which consistently delivers audio content via music and music videos. Listening to “music … Read more
Slower-but-continued growth in gross domestic product and other economic indicators during the first quarter showed the difficulty of bringing inflation under control, National Retail Federation Chief Economist Jack Kleinhenz said in the May issue of NRF’s Monthly Economic Review. “The World Health Organization says the pandemic is over, and the U.S. government has ended its … Read more
Estrella Media said it has become a growth leader in Spanish-language Free Ad-supported Streaming Television (FAST) programming. The company’s double-digit year-over-year growth was central to its 2023 IAB NewFronts and Upfront presentations. René Santaella, Chief Digital and Streaming Officer said that the company’s FAST bundle has had 10 million monthly video uniques and over 280 … Read more
By Pierre Bouvard is Chief Insights Officer of the Cumulus Media | Westwood One Audio Active Group In March 2023, the number of U.S. air travelers matched volumes from the same month in 2019. This is the first time since the pandemic that air travel volumes have equaled 2019 levels. Meanwhile, Kastle systems, the firm … Read more
By Ed Zitron The Metaverse, the once-buzzy technology that promised to allow users to hang out awkwardly in a disorientating video-game-like world, has died after being abandoned by the business world. It was three years old. The capital-M Metaverse, a descendant of the 1982 movie “Tron” and the 2003 video game “Second Life,” was born … Read more
By 2025, experts believe the world will be rife with about 175 zettabytes of data. It would take 1.8 billion years to download that much data with an average internet connection. For marketers, this much data could pose a challenge, seeing as how their task is identifying who, out of the 8 billion people1 on … Read more
By Nick Carrabbia With federal interest rate hikes coming in hot and inflation top-of-mind, the digital advertising industry is on edge, trying to plan effectively for upcoming quarters. Pile on the continued economic uncertainty, layoffs, and tech takeovers; understandably, budgets are tightening while the pressure to perform intensifies. For marketers and advertisers facing tightening budgets, … Read more
Latinx TV content viewers in the U.S. over-index for subscription streaming services (SVODs) compared to total market consumers, according to the newly released FOCUS Latinx Volume 1: Subscriptions report by Horowitz Research. The new report finds 76% of Latinx TV content viewers subscribe to at least one SVOD service, compared to 67% of consumers overall. … Read more
Talento Unlimited, an award-winning Latina-led boutique content marketing, and talent management media company, presents the first annual Entre Mujeres LIVE!, taking place at the Westchester Cultural Arts Center located at 7930 SW 40th St, Miami, FL 33155, on Friday, June 2, 2023, starting at 9 a.m. The inaugural Entre Mujeres LIVE! is presented in partnership … Read more
Local radio station owner Pat Costa is one of six broadcasters to be inducted into the Massachusetts Broadcasters Hall of Fame. Costa, of Rye Beach, New Hampshire, is the new owner of former WEZS now WHNM 103.3 The Moose ,licensed to Laconia New Hampshire. Prior to 1990, Spanish music was relegated to a few hours … Read more
Eduardo Caballero is a pioneer in the Hispanic TV, Radio and Advertising industry. He’s been a friend and mentor to me and countless others who have followed in his footsteps. Tony Hernández – Filmmaker and Founder of the Immigrant Archive Project (IAP) interviewed Eduardo about his life, career and aspirations. ENJOY. By Tony Hernández – … Read more
by Daisy Expósito-Ulla Mild-mannered and soft-spoken, yet dynamic and purposeful, he evoked the urbane and debonair image of another era — a cubano from days long-gone, a marriage of Savile Row and old Havana elegance. With Eduardo Caballero gone, an era has indeed disappeared. He had been near the birth of the U. S. Hispanic … Read more
On behalf of the Hispanic Marketing Council, we are saddened to hear of the passing of our founder, our industry advocate and our dear friend Eduardo Caballero. After many decades of breaking boundaries for Hispanic media, championing Hispanic investment in board rooms all over the country, Eduardo picked up the phone in 1996 and made … Read more
The Latin Recording Academy® announced that, for the first time in the history of the organization, the 24th Annual Latin GRAMMY Awards® will be held at the Conference and Exhibition Centre (FIBES), in Sevilla, Spain. The announcement also marks the official start of a three-year partnership between The Latin Recording Academy and the Junta de … Read more
Canela Media announced its plans for the coming year at the 2023 IAB NewFronts which included the roll out of Canela Connect, a proprietary data solution for advertisers, and the evolution of Canela Studios’ content strategy, that will include over 2,000 hours of original content for 2023-24. Originals will include Season 2 of its popular … Read more
