Marketing in a cost of living crisis, a shift in Big Tech strategies, and audience fragmentation are some of the big challenges for brands in 2023, as revealed by WARC’s Marketer’s Toolkit 2023: Global Trends Report. This first module of a must-read series of four, will help marketers speedily identify and address major industry shifts … Read more
Ethnic and female representation among employees at ANA member companies is the highest it’s been since the ANA began tracking DEI levels in 2018, according to a new report. The study, “A Diversity Report for the Advertising/Marketing Industry,” was conducted by the ANA and it’s Alliance for Inclusive and Multicultural Marketing (AIMM). It also revealed … Read more
One in four adults in the United States lives with a disability. Yet, many aspects of society do not accommodate disabilities, and market research is no exception. When it comes to online surveys, people with disabilities are often left out of the conversation. The surveys do not adapt to their needs, so they are inaccessible. … Read more
Sensis completed its first survey on diversity in medical research and found minorities grossly underrepresented in clinical trials. Even though the FDA will require 15% diversity in federal drug trials for approval, African Americans and Hispanics are the least likely to take part according to research conducted by Sensis. “Greater compensation, more transparency, and assurances … Read more
The pandemic is subsiding, but as people worldwide face renewed challenges how should brands respond to their evolving needs and behaviors? Discover six key implications for brands. In October we revealed how people worldwide are thinking and feeling in a webinar with new insights from our Global Issues Barometer. The immediate spur to this work … Read more
Once again CEOs offer a contrarian view by remaining moderately optimistic about their company outlook In the Fall 2022 Fortune/Deloitte CEO survey, CEOs share more modest growth expectations while fine tuning strategic levers such as talent, workplace, and technology models to adapt to new conditions. Heading into 2022, CEOs provided a variety of perspectives as … Read more
Havas Media Group (HMG) North America has announced the full U.S. rollout of its specialized multicultural media practice to help brands meaningfully engage Hispanic, African American, Asian American and LGBTQIA+ audiences and consumers. The agency has appointed Anabela Bonuccelli, EVP Portfolio Lead to oversee the practice in the U.S. “With multicultural consumers making up more … Read more
Horowitz Research findings from FOCUS Asian: State of Consumer Engagement 2022 study reveals that only 34% of Asian consumers feel that they are seeing more brands going out of their way to market and advertise to their community. They are much less likely than their Black (45%) and Latinx (44%) counterparts to feel this way. … Read more
The Human Rights Foundation and its agency TAXI (a VMLY&R company) won the Best in Show award in the 2022 ANA Multicultural Excellence Awards competition for the campaign “Uncomfortable Truth.” The campaign informed consumers that their fashion purchases could be unknowingly funding forced labor practices in China and provided shoppers with tools that would help … Read more
My Code announced the completion of its acquisition of Veranda Entertainment, a technology and entertainment company that distributes multicultural and Spanish-language film and television content across multiple Connected TV (CTV) platforms. “As we continue to expand My Code’s portfolio to bring all multicultural digital services under one brand, the CTV market has been a huge … Read more
A new analysis from Nielsen looks at the rapidly evolving and expanding audio media landscape, inclusive of terrestrial (AM/FM) radio, streaming audio platforms and podcasting. While the increased enthusiasm and listenership of the newer digital audio formats have consumed much of the marketing and advertising industry’s attention, the findings show AM/FM radio still dominates the … Read more
By Yuval Atsmon Author and academic Richard Rumelt explains how to develop strategies that aim to solve problems rather than simply state ambitions. Business leaders often misunderstand the actual meaning of strategy, Richard Rumelt argues in his new book, The Crux: How Leaders Become Strategists (Public Affairs, May 2022). In this episode of the Inside … Read more
Two weeks ago we talked about the significant milestone that was revealed through our Share of Ear® data: More audio is now consumed in the U.S. through mobile devices than through traditional radio receivers. Today we break down that data a bit and look at how different age groups consume audio through a mobile device … Read more
by Nick Waters, Chief Executive Officer Last week, we invited Ian Whittaker, the founder of Liberty Sky Advisors and a specialist city analyst in the media and marketing technology sectors, to share his take on the macro-economic outlook – for the global economy, for consumer behaviour, and for advertisers – in a webinar chaired by … Read more
Holiday spending is expected to be healthy even with recent inflationary challenges, as the National Retail Federation forecast that holiday retail sales during November and December will grow between 6% and 8% over 2021 to between $942.6 billion and $960.4 billion. Last year’s holiday sales grew 13.5% over 2020 and totaled $889.3 billion, shattering previous … Read more
Inclusive marketing isn’t just a sideline or a charity project, it’s just better marketing, says Jerry Daykin, Vice-President, Global Media at Beam Suntory, and WFA’s Global Diversity Ambassador. His book, Inclusive Marketing: Why Representation Matters to Your Customers and Your Brand is out now. As a WFA Diversity Ambassador, I’ve had the pleasure of hearing … Read more
With 18 days until kickoff of the FIFA World Cup Qatar 2022™, Telemundo Deportes, the exclusive Spanish-language home of the tournament, released its complete broadcast schedule including live coverage of all 64 matches beginning Sunday, Nov. 20 at 9 a.m. ET with coverage of the Opening Ceremony leading into the opening match between host country … Read more
The impact and influence of the Hispanic audience in the U.S. on media content and platforms is undeniable, particularly on streaming. Over the past year, streaming has become the predominant way all people watch television. In July, for example, streaming claimed its biggest share of TV time (34.8%) to date. Among Hispanic audiences, however, the … Read more
Telemundo announced the premiere of Diario de un Gigoló (Diary of a Gigolo), a special four-episode affair airing for two hours on Saturdays, beginning November 12 at 9pm/8C. The thriller stars Spanish actor Jesús Castro (La Reina del Sur, Brigada Costa del Sol, El Niño,) Oscar-nominated actress, Adriana Barraza (Bingo Hell, Penny Dreadful: City of … Read more
TelevisaUnivision and New ProdCo Marciano Media Group (MMG) have partnered to bring the upper-preschool animated series REGGAETOONS to ViX. In REGGAETOONS, a gleeful magical jungle creature unlocks the musical talents of three unlikely eight-year-old kids who gradually bond as friends through music while cooperating to protect their magical pal and the jungle he comes from. … Read more
