The line between offline and online has blurred in consumer journeys over recent years. Consumers search for products online and buy them in an offline store later, or vice versa. Commerce touchpoints are more integrated into the omnichannel path to purchase than ever before, with sophisticated targeting capabilities and digital platforms becoming a more integral … Read more
Canela.TV announced the launch of its first scripted young adult drama series, set in Mexico, Bocetos. The six-episode series will be available on Canela.TV beginning October 27th and one of the stars and associate producers is Geraldine Bazán, who also is one of the six telenovela iconic villains of Canela.TV’s original Secretos De Villanas. Bocetos … Read more
SocialPubli announced the release of The Latina Influence 2022 Industry Report, which underlines the key motivations, preferences and behaviors of Latina influencers and content creators. Latinos make up a growing portion of the U.S. consumer base and hold around $1.5 trillion in purchasing power, according to Nielsen. Latina influencers have the ability to influencer buying … Read more
SeeHer and Ipsos announced their findings from their first joint whitepaper, Strive for More, focused on female representation in advertising. The report reveals that positive female representation can be beneficial to brands and highlights creative techniques companies can utilize in their advertising development process to create greater success and stronger relationships with consumers. For the … Read more
The U.S. celebrates National Hispanic Heritage Month each year to recognize the influence, culture, and contributions of Hispanic Americans. One generation is blazing a trail and breaking convention – Gen Z. An area in which we see a tremendous impact by this demographic is employment. The U.S. labor force is shifting toward younger workers who … Read more
Scorpion announced the results of a survey that explores the generational differences in consumer behavior and business expectations during this inflationary period. The survey was conducted with 1,050 U.S. consumers in Q3 of 2022 by Scorpion and Qualtrics. Key findings on generational differences include: Gen Z and Millennials are 3x more likely to say they’re … Read more
While most conversations on representation in media are centered around what audiences see on screen, of growing importance to viewers—and growing influence in attracting new audiences—is diversity and inclusion behind the cameras. Diverse talent in roles such as producers, directors and writers shape media content that is more nuanced, accurate and inclusive. But the lack … Read more
By Humbi Calleja, Vice President and General Manager for North America at Herbalife Nutrition. Despite the COVID-19 pandemic, Latino small business owners have maintained their record of entrepreneurial success. While the pandemic has negatively impacted the finances and operations of small businesses, posing significant challenges for entrepreneurs, particularly minorities, the entrepreneurial spirit in the Latino … Read more
Global consumer experiential marketing, including event sponsorships and live event marketing, grew 8.2% in 2021 to $67.63 billion, following an unprecedented 25.7% plunge in 2020, as the economic blowback from COVID-19 dealt a punishing blow to one of the most consistently growing media segments for two decades prior to the pandemic, according to a new … Read more
In the early fall of 2021, there was a brief window when some light seemed to shine at the end of a long pandemic tunnel. Cases were low. Omicron wasn’t on the radar yet. Restaurants were filling up again. Airports were bustling. It appeared as though Americans were snapping back to prepandemic life. But news … Read more
As audiences continue to increase their streaming consumption, sports are ready to join the ranks of hit programs like Stranger Things, Only Murders in the Building and Obi-Wan Kenobi. And with new streaming-exclusive deals involving the NFL and MLS in play, fans are ready, as more than one-third of U.S. homes now access TV programming … Read more
Independent agency BeautifulBeast is collaborating to launch a new beauty brand: erenzia beauty. For far too long, Latinas have been ignored by traditional beauty brands or treated as an afterthought. erenzia is a brand inspired by the Spanish word “heritage,” but with a modern and current angle. erenzia beauty celebrates the roots of Latin culture … Read more
Spanish Broadcasting System, Inc, (SBS), names Dara Kalvort as the VP of Digital Sales and Strategy for the new Pure Play Digital Department, Digidea. Last month, SBS announced its entrance into the world of digital marketing solutions with the launch of its newly created pure-play digital marketing department, DigIdea, Digital Marketing Solutions. Dara is a … Read more
Spanish Broadcasting System, Inc. announced that Maire Mason, VP General Manager of New York properties, WSKQ-FM & WPAT FM was named VP General Manager of Chicago’s WLEY-FM. In this additional role, Maire will be responsible for leading a team of sales managers and salespeople, overseeing all operations, and developing an infrastructure that will support & … Read more
By Pierre Bouvard New research from Nielsen shows why a blend of digital ad platforms and AM/FM radio is one of the most powerful combinations in media. Some of the largest studies ever conducted on advertising effectiveness have found as the number of media platforms utilized increases, effectiveness and sales effect grow. Advertising Research Foundation: … Read more
The Latin GRAMMY Cultural Foundation, the philanthropic arm of The Latin Recording Academy, has appointed Raquel “Rocky” Egusquiza as Executive Director of the organization, effective immediately. “We are thrilled to welcome Rocky to the Latin GRAMMY Cultural Foundation. Her passion, drive and hands-on work ethic will take the Foundation to the next level of growth … Read more
Canela.TV announced the launch of its original Spanish-language entertainment news show ¡PONLE CANELA!. The 30-minute entertainment news program, created by Latinos for Latinos, will feature the hottest celebrity and entertainment news, exclusives, interviews, videos, fun games, music, movies, television, star sightings, streaming shows, and more. ¡PONLE CANELA! kicks-off today and will air live Monday through … Read more
By Bryan Luhn Researchers at Hilton College identified a new, viral marketing trend when the hard seltzer industry experienced a massive, unexpected boost. Chris Taylor, director of the beverage management program in the University of Houston Conrad N. Hilton College of Global Hospitality Leadership, watched in awe as sales of White Claw skyrocketed seemingly overnight … Read more
The Vida Agency (TVA) has established an advisory board in the wake of exponential growth. The TVA Advisory Board will be a source of independent, executive-level business expertise and mentorship to steer continued growth and profitability for the company. The following inaugural members were carefully curated to provide seasoned insights on finance, strategy, operations, and … Read more
Brands are finding themselves paralyzed in a landscape driven apart by culture wars, but new research released today by FleishmanHillard shows businesses must be braver in bridging these issues to stay culturally relevant without losing authenticity to consumers. The latest study from FleishmanHillard, Authentic Insights: The Culture Gap, Introducing Gen D made in partnership with … Read more
