Shifts in the order of product/service category loyalty drivers in nearly all (91%) of the 110 categories with 987 brands tracked have fundamentally changed the face of brand loyalty, radically widening gap between customer desire and brand delivery, according to the 26th annual Customer Loyalty Engagement Index (CLEI), conducted by Brand Keys (brandkeys.com), the New … Read more
Diversity, equity, and inclusion have been at the forefront of public consciousness since 2020. While these tenants were commonly known in academia, awareness among the general public is relatively new. Many companies and brands, in particular, are now grappling with balancing consumer expectations for DEI and navigating their learning curve. DEI doesn’t exist in a … Read more
By Louise Ainsworth – Executive Managing Director, Media Division, EMEA -Advertising Media & CommunicationMedia 2022 was an economically challenging year, and in many parts of the world, 2023 could see conditions worsen. Fortunately, we do have good strategies – tried and tested over multiple recessions – for how businesses should act during an economic crisis. … Read more
By Pierre Bouvard The perception of media audiences is skewed by prevalent myths in the ad community. Duncan Stewart, Director of Research, Technology, Media & Telecommunications at Deloitte, puts it best: “Why do people think that nobody listens to radio anymore? Because there is a narrative that new media kills old media, so nobody bothers … Read more
The Consumer Electronics Show kicked off in Las Vegas, where attendees from all over the world will gather to see the latest electronics of all varieties. Even as many of us are just beginning to use the new electronics we received as holiday gifts, the industry is looking forward to what kinds of new devices … Read more
A NBCUniversal Local, the division of NBCUniversal that includes 43 NBC/Telemundo owned stations, five regional sports networks and three multicast networks, announced that Tony Canales is leaving his role as President/General Manager of Telemundo Houston / KTMD and Telemundo Nuevo México / KASA to be the new President/GM of NBC 5 / KXAS and Telemundo … Read more
Among many things, the arrival of this year’s World Cup validated the immense draw of live sports on traditional TV. While the appeal of live sports is widely known, this year’s U.S. viewership illustrates that the allure is strong enough to entice many Americans to put their lives on hold to watch the action. Compared … Read more
Many economists—and the Federal Reserve—thought that the initial price rises in the middle of 2021 were “transitory.” More than a year later, inflation is still high, and concern appears to be widespread—the percentage of Americans concerned about rising prices for everyday purchases has failed to fall below 70% this past year (figure 1). Policymakers have … Read more
Entravision, a leading global advertising solutions, media and technology company, announced that Walter F. Ulloa, the Company’s Chairman and Chief Executive Officer, passed away of a sudden heart attack on December 31, 2022. He was 74 years old. Entravision’s Board of Directors issued the following statement: “We are profoundly saddened by the sudden passing of … Read more
As the nation prepares to ring in the new year, the U.S. Census Bureau projected the U.S. population will be 334,233,854 on Jan. 1, 2023. This represents an increase of 1,571,393 (0.47%) from New Year’s Day 2022, and 2,784,573 (0.84%) since Census Day (April 1) 2020. New Year’s 2023. In January 2023, the United States … Read more
HispanicAd presents our 9th edition of the Hispanic Market Thought Leaders. Every edition we strive to cover important marketing topics in our Industry and highlight The Top Marketing executives for their contributions to our Industry. In this edition you will find insights from key Industry Executives: Goodbye, General Market Gilbert Davila – President / CEO … Read more
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2022 Hispanic TV Programming Report (previously Hispanic TV Upfront Report) for our readers. To view and download click CLICK HERE. Enjoy.
HispanicAd offers its annual report on key Content usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer. Social Marketing strategies are reviewed for their performance value. To download report, CLICK HERE
Guide Connects Brands with Hispanic Marketing Experts & Provides Deep Market Intelligence The Hispanic Marketing Council (HMC) has released its 2022 Hispanic Market Guide, the most comprehensive resource on the U.S. Hispanic market. Hispanics are impacting the multicultural mainstream at a faster pace than anticipated, shifting American culture and purchase behaviors. Brands who make continuous … Read more
After decades of rapid population increase, Florida now is the nation’s fastest-growing state for the first time since 1957, according to the U.S. Census Bureau’s Vintage 2022 population estimates. Florida’s population increased by 1.9% to 22,244,823 between 2021 and 2022, surpassing Idaho, the previous year’s fastest-growing state. Florida’s percentage gains since 1946 have been impressive: … Read more
The U.S. Census Bureau released a brief on health insurance coverage and the rate of uninsured in the United States by race and Hispanic origin. The brief uses 2021 American Community Survey (ACS) 1-year estimates to describe how health care coverage — whether people have health insurance as well as the type of coverage they … Read more
After a historically low rate of change between 2020 and 2021, the U.S. resident population increased by 0.4%, or 1,256,003, to 333,287,557 in 2022, according to the U.S. Census Bureau’s Vintage 2022 national and state population estimates and components of change. Net international migration — the number of people moving in and out of the … Read more
By Mark Duval – The Duval Partnership A couple of months ago, the 4A’s and ANA released a joint report from their Agency Search Simplification Initiative. It contained results from a survey of 100 agency leaders and 41 clients about priority concerns in new business pitching. The report revealed some significant areas of misalignment between … Read more
The Federal Trade Commission’s Bureau of Consumer Protection today announced the issuance of Health Products Compliance Guidance, the agency’s first revision of its business guidance in this area in nearly 25 years. The revised business guide represents a substantial update to the staff’s 1998 guide, Dietary Supplements: An Advertising Guide For Industry. Since that guide … Read more
