Positive trends in immigration and fertility mean Black, Latino, and other minority groups are on track to collectively account for more than 50 percent of the country’s population. In this edition of Author Talks, McKinsey Global Publishing’s Christopher Friedmann chats with Justin Gest, an author and associate professor of policy and government at George Mason … Read more
Fragrance usage in the U.S. remained flat this year, compared to 2021, but it grew among both Black and Hispanic consumers, who wear fragrances more than other consumers. According to The NPD Group, over 85% of Hispanic and Black consumers wear perfume and other fragrance products, compared to 78% of the total U.S. population. “Compared … Read more
As National Hispanic Heritage Month kicks off, a time of celebration, culture and pride, a new report by the Cultural Insights Impact Measure (CIIM)™, released by the Alliance for Inclusive and Multicultural Marketing (AIMM) shows that Hispanics feel more invisible and stereotyped than any other group when it comes to their representation in television programs … Read more
By Isaac Mizrahi – Co-President of ALMA As we celebrate another Hispanic Heritage Month, I asked a few industry leaders with decades of experience in Hispanic marketing to reflect on what has changed in the industry over the past two decades and what hasn’t. The conversation was so rich that I decided to break it … Read more
Digital news has become an important part of Americans’ news media diets, with social media playing a crucial role in news consumption. Today, half of U.S. adults get news at least sometimes from social media News consumption on social media When it comes to where Americans regularly get news on social media, Facebook outpaces all … Read more
We often encounter false starts and detours when developing new technologies, and sometimes things that may seem to be the future are launched only to be met with consumer apathy. In the context of viewing, 3DTVs, Google Glass, curved screens and red button services all proclaimed to be the next big thing at one stage. … Read more
Spanish Broadcasting System, Inc. named Fernando Bauermeister as General Manager of “El Nuevo Zol 95.3FM” – WPYO-FM Orlando and “El Nuevo Zol 97.1FM” -WSUN-FM Tampa. With over 25 years experience as a media sales professional, Bauermeister formed part of the SBS family in Puerto Rico from 1995-2005. Spanish Broadcasting System Inc. logo. For the last … Read more
TelevisaUnivision has acquired the rights from dick clark productions to the Latin American Music Awards (Latin AMAs), the biggest cultural celebration of contemporary Latin music. The 8th edition of the popular award show will air for the first time on UNIMÁS in 2023, bolstering the company’s position as “The Home of Latin Music,” across linear … Read more
Noticas Telemundo announced the appointment of John B. Perez as senior vice president of news production. Perez joins in a newly created role to oversee all production and technological operations at the award-winning news organization. Perez will report to Patsy Loris, the head of Noticias Telemundo. Perez will be responsible for studio and field operations … Read more
By Mark Duval – The Duval Partnership Is your agency shortchanging itself with missed opportunities to leverage its creative output—and the business successes generated by its work? In a perfect world, agencies would automatically enjoy shared rights to attribution and ownership of their work. They would be able to leverage their work products (and results) … Read more
The fragmented media landscape and sheer volume of new platforms, channels and services has made tracking ROI increasingly complex for marketers. And, while technology to engage, measure, optimize and prove ROI has never been more plentiful, only 54% of global marketers say they are confident in their ability to measure full-funnel ROI. Given the ever-expanding … Read more
By Ameneh Atai, General Manager, Audience Measurement During times of economic unease, there can be a knee-jerk reaction to tighten the belt and slash the budgets—especially in the marketing and advertising departments. However, there’s also a long and storied track record of how risky this approach is. Deprioritizing marketing erodes brand share and relevance and … Read more
Chief Marketing Officers who have moved roles since the start of the COVID-19 pandemic are compensated more than their counterparts who moved prior to the pandemic, regardless of experience level, according to Eastward Partners’ latest Market Report. The report, which outlines CMO compensation and hiring trends amongst businesses with up to 500 employees, reveals that … Read more
The Latino population is one of the fastest growing demographics in the US participating in the labor market at higher-than-average rates. They accounted for approximately 80% of workforce growth from 2010 to 2017, and they are expected to represent nearly one in three working-age Americans by 2050. Bain & Company research has found a culture … Read more
NBCUniversal Telemundo Enterprises announced the launch of its new Hispanic Heritage Month campaign “Be The Next Story Told” (“El Futuro lo Escribes Tú”), a multiplatform bilingual initiative that highlights the monumental contributions of Hispanics in the U.S. while inviting a new generation of Latinos to write the next chapters of American history. To be rolled … Read more
Norteados con Don Cheto, Estrella Media’s new one-hour scripted comedy series, will have the first dual platform launch for the EstrellaTV network. The series expands on the characters and rich lore of the hit radio show Don Cheto Al Aire, featuring Don Cheto, Chino, Gisselle Bravo, and Said Garcia. The series makes its streaming premiere … Read more
The National Football League is celebrating Latino Heritage Month with the season-long campaign “Por La Cultura” (For the Culture), which highlights Latino players, coaches and staff, celebrates Latino excellence and tells authentic stories of the community. The initiative features a variety of cultural and community-driven activities at both the national and local level, and this … Read more
To determine where the most idea and identity exchanges have occurred at the highest level in the U.S. – and where the population is relatively more homogeneous – WalletHub compared the 50 states across six key categories: socio-economic, cultural, economic, household, religious and political diversity. Most Diverse States in America 1. California 2. Texas 3. … Read more
This week Expedia unveiled its new ad, “Maracuyá,” featuring the voice of acclaimed Mexican actress and producer Salma Hayek Pinault. The :30 spot highlights moments in the lives of Latino travelers with the “maracuyá,” or passion fruit, serving as the connecting element between different places and experiences, while Hayek Pinault’s voiceover reminds travelers of the … Read more
The National Pork Board is celebrating Hispanic Heritage Month with celebrity ambassador couple Jorge Bernal (TV personality) and Karla Birbragher (celebrity stylist) with their newest platform – Ponle Pork. The ambassadors, along with six content creators from key Hispanic markets, will reinforce pork’s superior nutritional value by showcasing exciting ways to add this protein to … Read more
