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ADVERTISING FORECASTS (U.S. FALL UPDATE)

In the wake of a historically strong 2021, U.S. media owner’s advertising revenues grew by +11% to $151 billion in the first half of 2022, based on financial reports. Vincent Létang, EVP Global Market Intelligence at MAGNA and author of the report, commented: “Following a strong first half, non-cyclical advertising spending is slowing down as … Read more

Hardships and Wealth Disparities Across Hispanic Groups

For the first time, the U.S. Census Bureau’s 2021 Survey of Income and Program Participation (SIPP) included detailed data on Hispanic groups of different origins. As the nation recognizes Hispanic Heritage Month, we analyze disparities in well-being and wealth among Hispanic origin groups. For example, the data show that Hispanics of Cuban origin lived in … Read more

Luis Jimenez returns to New York Radio

“El Show de Luis Jimenez” returns October 1st from 11 AM to 3 PM EST With a resume that expands four decades in radio, television, movies and stand-up comedy, Luis Jimenez returns Saturday, October 1st to New York radio with “El Show de Luis Jimenez” only on La X 96.3, El Ritmo de New York. … Read more

Maintaining investment in brand is key for marketers responding to ‘stagflation’ and planning for recovery

As consumers in many markets endure the worst cost-of-living crunch in decades, the spotlight is on brands to adapt to changing behaviours and expectations while keeping business buoyant for the recovery. However, the current economic downturn poses its own challenges for brands as they navigate new pressures on pricing, portfolio management, innovation, advertising and much … Read more

Marco Gonzalez Launches MaGo! PR

Marco Antonio Gonzalez, a seasoned corporate communications executive, officially launches MaGo! PR, a full-service 360° bilingual PR/Communications firm. The recently founded, MaGo! PR, a play on words on Gonzalez’s full name Marco Antonio Gonzalez and the Spanish-language word “mago,” which translates to magician in English, is a full-service 360° PR firm that specializes in entertainment … Read more

Marketing during a recession: Finding the upside of an economic downturn

Brands and advertisers just now settling into a post-COVID marketing rhythm could be facing another major disruption, this time in the form of a global recession. With 60% of economists predicting a Euro-zone recession, and an expected global growth rate of only 2.9%—down from 4.6% at the beginning of the year—an economic slowdown seems inevitable. … Read more

What is inflation?

Inflation refers to a broad rise in the prices of goods and services across the economy over time, eroding purchasing power for both consumers and businesses. In other words, your dollar (or whatever currency you use for purchases) will not go as far today as it did yesterday. To understand the effects of inflation, take … Read more

Re-thinking the brand-retailer-consumer triangle.

Are the multiple layers of retail a headache or opportunity for brands?  Digital is bringing brands closer to the purchase moment, but recent developments are throwing the brand-retailer-consumer triangle off balance. One of the great effects of digital is bringing brands closer to the purchase moment. But recent developments in digital retail are throwing the … Read more

Advancing Latino Health Equity Through Community Health Workers [PODCAST]

The patient journey starts with vulnerability. There is a need yet all too often within minority communities, that need isn’t met with adequate resources. Latinos, in particular, face several obstacles to accessing health care, from difficulties finding information in their native language to a shortage of Latino or bilingual doctors. Additionally, lack of transportation and … Read more

Canela Media to premiere “Mi Vida”

Canela Media announced its original project, “Mi Vida,” a new docu-series featuring celebrities’ firsthand accounts of their lives, to premiere on November 10th. The exclusive Canela Original series will feature ten, self-contained episodes profiling Latino celebrities who have become household names, known across multiple generations. Together, the celebrities will share the pivotable and lifechanging moments … Read more

Telemundo expands INSPIRANDO A AMÉRICA

Telemundo is expanding Inspirando a América, an annual multiplatform franchise that honors extraordinary individuals driving change and making a meaningful impact in the Hispanic community. The expansion builds on the Inspiring America (Inspirando a América) franchise first launched last year by the NBCUniversal News Group. Starting this month, Telemundo will feature a monthly on-air and … Read more

VME TV added to Charter Communications carriage

Vme TV announced that it is broadening its distribution after reaching an agreement with Charter Communications for carriage on its Spectrum Mi Plan Latino and Latino View video packages. Charter’s addition of Vme TV to its Latino-themed TV lineup expands Vme TV’s ability to deliver its compelling programming to the U.S. Hispanic audience. “Latinos have … Read more

DEI Shouldn’t Just Be a Black Thing… They Just Do It Better

By Pedro de Cordoba is a multicultural marketing and sales consultant. It’s been bugging me since Gene Bryan of HispanicAd.com raised the issue on his website in early September. My compadre was ranting about the glaring omission of Hispanics in a piece written by Amira Barger a DEI practitioner and executive vice president, Health DEI … Read more

Diverse Faces Are Not The Same As Diverse Voices

By Rishad Tobaccowala All leaders face many challenges today, including organizational designs built for the past vs. the present, hierarchical command-and-control management styles that do not resonate with a new generation and employees who question their intent. One key change that companies are making to address these issues is to ensure that they have a … Read more

US Latino economy worth $2.8T

U.S. Latinos’ total economic output eclipsed the GDPs of the U.K. and India in 2020, hitting $2.8 trillion, an increase of 65% since 2010. According to a report from the Latino Donor Collaborative, the economic output of Latinos grew even as the coronavirus pandemic disproportionately affected the community. This was partly thanks to growth in … Read more

Why I love marketing procurement

It may not be the most well-known route into a C-suite role but Alice Tomlinson, who started working for the WFA last year, outlines why marketing procurement is proving to be an attractive career. I never planned to enter the marketing procurement space and in that, I am not so different from many of my … Read more

Pop-Tarts Día de Muertos – Best Integrated Creative Campaign

Captura Group was recognized by the American Advertising Federation’s (AAF) Mosaic Awards, celebrating our Pop-Tarts Día de Muertos campaign as the Best Integrated Creative Campaign. This award is the second for the campaign which was recently honored by the Hispanic Marketing Council’s Strategic Excellence Award. “We are proud to have worked on a campaign whose … Read more

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