Article placement: Top News

The CHMC Gala Makes an In-Person Return this Year. CHMC works diligently to enable students in their Hispanic and Multicultural Marketing studies and will recognize dedicated and contributing professionals.

The Center for Hispanic Marketing Communication (CHMC) at Florida State University (FSU) announced the annual gala will be taking place on September 29th, at 6:30 PM EST. This year’s Gala theme is “Going Forward, Forging New Voices” and will be taking place at The Tower Club in Fort Lauderdale. The Gala raises funds for the … Read more

PRSA LA celebrates Champions of Diversity

The Public Relations Society of America Los Angeles Chapter (PRSA-LA) continued its annual celebration of excellence in diversity and inclusion with the return of its Sunrise Honors on August 5 at The City Club of Los Angeles. This year’s distinguished PR honorees included Phylicia Fant, Founder and CEO of The Purple Agency; David C. Magdael, … Read more

Programmatic Media Buying Guide

The ANA introduced the first guide to help CMOs streamline the programmatic media buying process by removing waste and inefficiencies and maximizing ROI. The ANA said the recommendations included in The CMO’s Guide to Programmatic Transparency could generate $8–16 billion globally in savings each year that could be reinvested to help drive business and economic … Read more

Long live slogans! Why a slogan revival is on the way

Slogans are catchy summaries of what your brand is all about. In these fast-moving times when gaining consumer attention is becoming an art form, why are these powerful tools that act as an aide-memoire for your brand and help to get your brand noticed, in decline? Why has slogan use in advertising declined? Historically, slogans … Read more

Canela Media to Premiere “Secretos De Villanas”

Canela Media announced the premiere of “Secretos de Villanas,” a new original unscripted two-part and ten episode series, bringing together for the first time in the history of Hispanic television, six of the most iconic telenovela villains of all time: Aylín Mújica, Cynthia Klitbo, Gabriela Spanic, Geraldine Bazán, Sabine Moussier, and Sarah Mintz, formerly known … Read more

LOS RICOS TAMBIEN LLORAN to premiere on Univision

Univision will premiere on September 6 its new primetime telenovela, LOS RICOS TAMBIEN LLORAN, starring Claudia Martín (Amar a Muerte [Love to Death], Enamorándome de Ramón [Falling in love with Ramón]) and Sebastián Rulli (El Dragon [The Dragon] Vencer El Pasado [Overcoming the Past], Papá a Toda Madre [Awesome Dad], Tres Veces Ana [The Three … Read more

Inclusion’s Next Wave [REPORT]

A new trend report exploring emerging trends in inclusion, revealing a powerful role for brands. To download report, CLICK HERE.    

Global Product Placement Spend Surged 12.3% in 2021

Global product placement spending surged 12.3% to $22.93 billion in 2021, following the worst decline ever in pandemic-struck 2020, fueled by double-digit growth in all six media platforms, led by various digital media, television and video segments, and several recorded music channels, according to new research released by PQ Media. Product placement spending worldwide is … Read more

Culture and Multicultural Identity: Names Matter

Keeping pace with culture can be challenging for brands. Consumer dynamics are evolving and becoming increasingly fluid, particularly around identity. Several factors influence how consumers see themselves and shape their attitudes, behaviors, preferences, and biases, including their heritage and culture. Through this lens, consumers make purchase decisions and establish brand affinities, requiring companies to develop … Read more

State of Retail Advertising [REPORT]

Retailers in the United States have continued to increase their ad spend in 2022, with Pathmatics data revealing that the industry has spent $2.7 billion in the first half of the year (up 6.5% year-over-year). To download report, CLICK HERE.  

TelevisaUnivision and the Dallas Cowboys announce Partnership

TelevisaUnivision announced a multi-year commercial and media partnership with the Dallas Cowboys. “The Dallas Cowboys are the most popular NFL team in Mexico and TelevisaUnivision enthusiastically embarks on this new venture as their international commercial partner. The team’s long-standing history as a premier global sports franchise is in lockstep with our company’s goal of bringing … Read more

Lopez Negrete Communications named Hyundai Motor America’s Hispanic Marketing Agency of Record

Lopez Negrete Communications has been chosen by Hyundai Motor America as its U.S. Hispanic marketing agency. The award-winning agency will deliver strategic marketing campaigns targeting the technologically savvy U.S. Hispanic consumer. “At Hyundai, our vision is progress for humanity, and that includes relating to multicultural communities in culture and in language,” said Angela Zepeda, CMO, … Read more

The 3 Cs of increasing content ROI (in uncertain times) [REPORT]

There’s a cost to playing it safe with your messaging. Why choose between being brand-safe and cutting edge? 501 senior US marketers are having to sacrifice the latter for the former, according to our exclusive (and brand new) research. 92% are “playing it safe” with their messaging in this tricky current economic and social climate. … Read more

Día de los Muertos at Hemisfair celebrates 10 Year Anniversary

Día de los Muertos returns to Hemisfair for its tenth annual celebration with a FREE two-day festival on Saturday, October 29 and Sunday, October 30. Recognized as one of the 10 Great Day of the Dead Celebrations in the world by USA Today, Día de los Muertos at Hemisfair, popularly known as Muertos Fest, features … Read more

U.S. MULTICULTURAL TRENDS – Multicultural Audiences’ Streaming and App Interests on Mobile and CTV [REPORT]

U.S. multicultural audiences are bigger streamers than the general market. Asian Americans, African Americans, and Hispanic Americans are 33 percent, 17 percent, and 17 percent, respectively, more likely to have CTV streaming apps than the general market. For example, Hispanic American households have seven connected TV streaming apps, compared to six in general market homes. … Read more

Victor Paredes named Executive Director of Cultural Strategy at Collage Group

Collage Group announced that Victor Paredes has joined the team as Executive Director of Cultural Strategy. Paredes is a proven expert in inclusive marketing and advertising and will leverage his expertise in combination with Collage’s proprietary data and insights in support of members’ objectives to unleash the power of culture to drive brand growth. David … Read more

Teens, Social Media and Technology 2022 [REPORT]

The landscape of social media is ever-changing, especially among teens who often are on the leading edge of this space. A new Pew Research Center survey of American teenagers ages 13 to 17 finds TikTok has rocketed in popularity since its North American debut several years ago and now is a top social media platform … Read more

Guidelines for Diverse Media Suppliers

The ANA and the 4A’s unveiled a comprehensive list of guidelines designed to help diverse media suppliers improve and strengthen their partnerships with marketers and agencies. The recommendations are listed in Guidelines for Diverse Media Suppliers When Doing Business with Buyers (Agencies and Marketers), which was created collaboratively by the ANA, the 4A’s, and the … Read more

Alcazar named EVP Managing Partner & Executive Creative Director of 305 Worldwide

Horizon Media named Roberto Alcazar, EVP, Managing Partner, Executive Creative Director of 305 Worldwide, Horizon’s culture-first creative agency. He assumes this role after two years as the Creative Director of the agency. In his new role, Alcazar will oversee the strategic vision for 305 Worldwide, delivering best-in-class work for clients, driving strategic media and creative … Read more

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