Trust in America: Do Americans trust the news media? [ViDEO]

The news media industry has gone through a lot of changes in the past 10 to 20 years that have impacted the way news is both produced and consumed. Our researchers discuss the effects of these changes on how Americans trust the news media and assess news and information, including the role of partisanship, misinformation … Read more

Reversing the decline in advertising effectiveness

To create memorable advertising that builds brands, the industry must capture the ‘broad-beam’ attention of audiences; for that to happen, marketers must shift their focus – they must look out, says Orlando Wood, Chief Innovation Officer at the System1 Group. Advertising has always battled for attention. But what if there were more than one type … Read more

The benefits of a bilingual brain [VIDEO]

It’s obvious that knowing more than one language can make certain things easier — like traveling or watching movies without subtitles. But are there other advantages to having a bilingual (or multilingual) brain? Educator Mia Nacamulli details the three types of bilingual brains and shows how knowing more than one language keeps your brain healthy, … Read more

60% of Global Consumers are Frustrated with Navigating Content on Streaming Video Services [REPORT]

Three-in-five subscribers to multiple streaming services expressed frustration with their viewing experiences, according to a new report from Accenture, and 44% of those surveyed indicate they spend more than six minutes searching for something to watch. The “Streaming’s Next Act: Aggregators to play a starring role in making consumers happier” report surveyed 6,000 consumers globally … Read more

Framil rejoins America Tevé

America CV Network announced the appointment of Francisco Framil as National Sales and Marketing Director for America Tevé Miami and other affiliate stations. Francisco is coming back home, where he worked from 2007 to 2015, period in which America Tevé, South Florida’s leading local independent TV station, achieved an important growth in national sales. Framil … Read more

Do Americans really expect 2022 to be a better year? [REPORT]

Global survey finds U.S. public glad to leave 2021 behind, but wary of inflation, extreme weather, and cyberattacks; Americans not as optimistic as citizens from many other countries A new Ipsos survey finds that, on average, 77% of adults across 33 countries are optimistic that 2022 will be a better year for them than 2021, … Read more

Census Bureau Projects U.S. and World Populations on New Year’s Day

As the nation prepares to ring in the new year, the U.S. Census Bureau projected the U.S. population will be 332,403,650 on Jan. 1, 2022. This represents an increase of 706,899, or 0.21%, since New Year’s Day 2021, and 954,369, or 0.29%, since Census Day (April 1) 2020. In January 2022, the U.S. is expected … Read more

12 predictions for 2022

From creativity to platform regulation, ‘Metamania’ to the golden ‘square’ of marketing, the WFA team share their predictions for the marketing industry in 2022. 1. Continuity driven by purpose Even if, like Byron Sharp, you challenge the business sense of purpose it is, at worst, a unifying force that can focus collective minds. With purpose … Read more

VAB and 4A’S join ANA Cross-Media Measurement Effort

The ANA announced that the Video Advertising Bureau (VAB) and the 4A’s (American Association of Advertising Agencies) have joined the ANA’s Cross-Media Measurement (CMM) initiative. The two organizations join leading brands such as Unilever, P&G, General Motors, Walgreen’s L’Oréal, Verizon, PepsiCo, among others, along with media platforms including Google, Facebook, Amazon, and TikTok on CMM’s … Read more

Inventing ‘Hispanic’ [PODCAST]

Do Puerto Ricans, Mexicans, and Cubans share an identity? The answer wasn’t necessarily clear before 1980. That’s when the Census Bureau introduced a pair of new terms, Hispanic and Latino, to its decennial count. The addition was the result of years of advocacy and negotiation: Being counted on the census meant the potential for far … Read more

How “easy to pay” fuels brand growth

The objective of marketing is to make it easier for people to choose the marketed brand. The basic recipe for brand growth is easy to mind, easy to find, and easy to pay. And of the three perhaps the most important is easy to pay. Easy to mind, easy to find, and easy to pay … Read more

New trend report: Into the Metaverse [REPORT]

Wunderman Thompson Intelligence presents “Into the Metaverse,” a new report exploring the consumer behaviors, business models and brand opportunities that are emerging as the metaverse takes shape. As more of our lives are spent online, it’s becoming harder and harder to distinguish “real” life from life lived digitally. “The smartphone is no longer just a … Read more

Rodriguez named VP & Station Group Manager for Media Vista Group

Media Vista Group appoints Oscar A. Rodriguez as the new Vice President/ Station Group Manager for WUMN Univision Minnesota and KUKC Univision Kansas City properties. The new responsibilities will include overseeing the broadcast and digital properties of each market. Oscar has guided WUMN Univision Minnesota as the General Manager since October 2014 and has a … Read more

2021 Population Estimates Available for the Nation, States and Puerto Rico

According to the U.S. Census Bureau’s Vintage 2021 the population of the United States grew in the past year by 392,665, or 0.1%, the lowest rate since the nation’s founding. The slow rate of growth can be attributed to decreased net international migration, decreased fertility, and increased mortality due in part to the COVID-19 pandemic.

Redefining Research In An Identity Economy

While debates about cancel culture, voting rights and who qualifies for which athletic competition percolate on the policy level, consumers are voting with their identities. Americans especially are demanding more specialized options for their pronouns, sexuality, race and ethnicity and — as employees — are resigning from their jobs by the millions for more meaningful work.

Consumers Are Living In One Big Video World: Let’s Join Them

For decades, people opened up their T.V. guide and selected programs from a handful of channels. Today viewers pick their favorite content from a variety of apps and screens, any time they want.  By Laura Molen – President / Advertising & Partnerships at NBCUniversal

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