By Juliana Menasce Horowitz As people are living longer and many young adults are struggling to gain financial independence, about a quarter of U.S. adults (23%) are now part of the so-called “sandwich generation,” according to a Pew Research Center survey conducted in October 2021. These are adults who have a parent age 65 or … Read more
Estrella Media and TV Azteca are entering into a landmark content and programming partnership for the U.S. and Mexico. The companies will partner on the creation of over 600 hours of original programming for both the U.S. and Mexico, as well as the production of existing series and the licensing of library content to air … Read more
In this edition of Author Talks, McKinsey Global Publishing’s Christopher Friedmann chats with Justin Gest, an author and associate professor of policy and government at George Mason University, about his new book, Majority Minority (Oxford University Press, March 2022). The United States is approaching a precedented milestone, where the current racial majority will comprise less … Read more
THEMA America, a Canal+ group, along with Canal 22 International, Mexico’s cultural channel in the U.S., is celebrating Earth Day. During Earth week, the international feed of Canal 22 will air specially selected programming to raise awareness of the urgent problems related to climate change among the Spanish-speaking community in the United States. “At Canal … Read more
Modern culture agency alma has named Isaac Mizrahi as the agency’s Co-President and Chief Executive Officer. Previously serving as COO, Mizrahi will continue to lead the agency’s overall growth, building on its recent success and new business wins, including 18 new partners which have been added in the last 18 months. Alongside Mizrahi, Co-President and … Read more
The 2020 Census made it crystal clear that the time to act is now. Companies who aren’t engaging Hispanics with targeted efforts are at risk of being left behind. At the same time, brands and their agencies are dealing with the complex challenges of finding premium supply, achieving scale, and doing all of that in … Read more
By Mark Duval – The Duval Partnership In recent years, I’ve noticed a pattern. It tends to occur with agencies that are part of a network or holding company—though it can happen with any agency. It is the conflation of cold leads with warm or hot leads. And it ends up hurting agencies because it … Read more
The global social media advertising market size was valued at USD 103.20 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 12.4% from 2021 to 2028. The increasing internet penetration rate, coupled with the rising number of social media users across the globe, is propelling the market growth. … Read more
There is no doubt that the Federal Reserve will increase the target range for the fed funds rate later this month as higher energy prices are making the central bank’s problems even worse. The February consumer price index was up 0.8%, in line with our forecast and an acceleration from the 0.6% gain in each … Read more
When we talk about Latina representation, we’re not just talking about the big and small screen. We are talking about each and every professional sphere. Take for example the practice of political and programmatic consulting, where professionals are in charge of organizing electoral campaigns and general government communication. These individuals are responsible for defining the … Read more
People want easy solves. It’s not uncommon for companies and brands to retain the services of an expert in multicultural marketing or diversity and inclusion to be told what to do rather than coming to the table with what they want to do. You have to set the intention. While you may not know how … Read more
Despite a higher cost of living from rising inflation, the Hispanic population in the United States was more optimistic about its finances heading into the new year than it was at the end of 2021. The Business and Economics Polling Initiative (BEPI) at Florida Atlantic University conducts surveys on business, economic, political, and social issues … Read more
General Mills announced its venture capital arm, 301 INC, will invest a combined $15 million into two early-stage venture capital funds, Fearless Fund and Supply Change Capital. These investments are part of General Mills’ commitment to standing for good and promoting racial and gender equity in representation through economic opportunity for minority and female food … Read more
Despite the difficulty of the past two years, brands continue to re-balance their marketing efforts after widespread pullbacks in 2020, especially with respect to traditional mass reach channels like TV and radio. As they rebalance, agility remains critical. Consumer behavior isn’t just in flux—it has changed. Data remains a marketer’s guiding light. But that data–which … Read more
As the U.S. becomes increasingly diverse and more people self-identify with more than one race, culture, or ethnicity, “Multiracial” is the fastest growing segment of the U.S. population (U.S. Census). Accordingly, marketing practices that fully weigh brands’ needs to reach multicultural groups are critical so planning tools and data sets must innovate and evolve with … Read more
Cali 93.9 Los Angeles On-Air Morning Show Talent Angelica Vale has been named the 2022 Gracie Award winner for Individual Achievement in Local Radio. Her show on Marconi-winning KLLI is the first and only female-led Spanish morning show in Los Angeles, the nation’s most competitive radio market. She is the first-ever winner in this newly-createdGracies … Read more
Telemundo today unveiled the worldwide premiere date for the new version of hit Colombian telenovela Hasta que la Plata Nos Separe (Til Money Do Us Part), an RCN Television production slated to debut Tuesday, May 10 at 9pm/8C. Written by the brilliant Fernando Gaitán (Yo soy Betty, la Fea, Café con Aroma de Mujer), this … Read more
Estrella Media invites you to its virtual spring sales upfront and virtual newfront sales presentation to announce its 2022 and 20223 content. The following executives will be part of the presentation: Peter Markham, CEO, Estrella Media, Steve Mandala, Chief Revenue Officer, and Local Sales René Santaella, EVP, Digital & Streaming Media Ivan Stoilkvoich, EVP, TV … Read more
As digital media consumption continues to grow, advertising dollars are following fast. According to the newly released “IAB Internet Advertising Revenue Report: Full Year 2021,” conducted by PwC, all major channels increased significantly compared with a year ago, particularly across digital video (including CTV/OTT), digital audio, social media, and search. “We fully expected 2021 to … Read more
Nielsen released its 2022 Annual Marketing Report, which found marketers are prioritizing digital first, but have struggled over the past two years to keep up with consumers’ changing media habits. Titled “Era of Alignment,” the first global report of its kind, illustrates how marketers need confidence in their data to focus equally on brand building … Read more
