Cross-Platform Measurement and the Key to Unlocking Buyer Journey Knowledge
Advertisers and marketers share a common goal: to understand the consumer path to purchase after seeing an ad or hearing about a brand.
Article placement: Top News
Shopper Spending Patterns Throughout Covid Pandemic Underscore the Resilience and Agility of U.S. Consumers
U.S. consumers once again have proven themselves to be highly resilient and adaptive during the Covid-19 pandemic. Their buying behaviors have evolved quickly and dramatically to address new priorities and limitations, with consumer spending growing solidly in most categories, according to a new report just published by the CMO Council.
America Goes Multicultural, Get Ready For The New Norm [PODCAST]
Marcela Gómez, the founding partner of the Culture Shift Team, talks about the importance of culture and innovation and the future of multicultural marketing on this episode of The New Mainstream podcast. As the head of CST’s multicultural marketing and public relations division, Marcela has worked with universities, public utilities, packaged goods companies, consumer, corporate, nonprofit, and business-to-business clients in transportation, education, government, banking, and health care.
Spanish Broadcasting System (SBS) Wants WPYO. Why Isn’t CMG Making The Deal? [CONFLICT IN ORLANDO HISPANIC MARKET]
Undeterred, SBS moved ahead with making three all-cash offers, the final offer coming in ahead of the highest appraisal value presented by Bond & Pecaro. By Adam Jacobson – Editor in Chief
The Current State of the U.S. Latino Community [REPORT]
mitú released the first of a series of studies titled The mitú InTell Series. The studies aim to gain and socialize insights on the current state of the U.S. Hispanic community while digging deeper into their motivations and behaviors behind topics ranging from health and wellness to finance, sports, food, commerce, and travel.
How to Talk to Consumers About Sustainability
With sustainability top of mind for many consumers, brands will need to improve communication to better connect with their customers’ values.
Does Writing this Article Make Me a Thought Leader?
You can’t deem yourself a thought leader. The market does that for you, and it only does that for you after you prolifically share ideas and stories that make people pause, follow, and share. Thought leaders also must have the experience — the cred — to validate their ideas. And finally, they should have a healthy mix of humility and pride. by Mariela Azcuy
The Internet of Space Things
Is it wrong to wish on space hardware? So sang Billy Bragg in 1985 and his question was prescient: the 1990s saw a flurry of satellite activity with very smart people jumping into the space game with the dream of delivering broadband data to the underserved masses. Sound familiar at all?
The Cannes Factor: Winning in the golden age of creative excellence
As the global benchmark of creative excellence, what can the winners at Cannes teach brands? The winning features of creative brand storytelling.
The imperative of imagination is the future of Insights [REPORT]
Imagination is more than artistic flair or aesthetic virtuosity. It is a way of working built from the ground up, with a set of structures, processes, and practices that enable business leaders to apprehend, understand and react to the marketplace in smarter, more original, and more impactful ways.
Future of Retail [REPORT]
Today, consumers and brands are navigating the merging worlds of physical and digital retail.
Intriago named VP, Client Partnerships at Captura Group
Captura Group named Elba Intriago as Vice President of Client Partnerships.
Cannes Lions International Festival of Creativity will return as a hybrid festival, in Cannes, France, from 20-24 June 2022.
For 2022 and beyond, Cannes Lions will provide an annual forum for the global industry to address the most pressing issues the industry and the world are facing today.
How Experiential Marketing and Brands Are Coming Back During Latin GRAMMY Week [VIDEO]
Brands and artists alike are excited to be back “live” for the biggest week in Latin Music. With the theme “Rediscovering Life Through Music,” the 2021 Latin GRAMMYs telecast is inviting audiences to rediscover what’s important in life using music as a storyline. By Lili Gil Valletta, CEO CIEN+, Cultural Intelligence® Expert
Ethnic Diversity spiking Upward in Marketing Industry [REPORT]
The study, “A Diversity Report for the Advertising/Marketing Industry,” also addressed gender equality and revealed that the industry continues to skew female, including top marketing industry executives. This is the fourth annual iteration of the report, which tracks the gender and ethnic diversity of ANA member companies and recommends steps to improve diversity.
The Marketer’s Toolkit 2022: Global Trends Report
97% of marketers believe pandemic-induced consumer behaviors are here to stay and will impact 2022 strategies
Telemundo unveils cast for Diario de un Gigoló, slated for 2022
Telemundo announced the cast for its new mini-series, Diario de un Gigoló (Diary of a Gigolo), a 10-episode provocative drama slated to premiere in 2022.
Marketers Want to Shift More Media Duties In House [REPORT]
The study finds that the biggest barriers to in-housing media are predominantly internal. The cultural and operational shifts that are foundational for success were noted by respondents as both a current and future challenge.
Telemundo kicks off countdown to FIFA World Cup – Qatar 2022
Telemundo kicked off its one-year countdown to the FIFA World Cup Qatar 2022, with a preview of its coverage plans as the exclusive Spanish-language home of the largest sporting event in the world.
