By Bob Hoffman Who doesn’t love a good funnel? Today, we’re going to make a nice colorful funnel using the latest data from some of the ad industry’s most reliable sources to trace a dollar spent for programmatically-bought display advertising on its exciting journey from your pocket to the bank accounts of middlemen, con men, … Read more
by Jody Sutter I was recently working with two different clients on two different final pitch presentations that shared a common challenge: client-imposed restrictions on the format of the meeting. In one case, the agency was restricted to 30-minutes. In the other, the agency was limited to sharing its pitch in no more than eight … Read more
After careful consideration and analysis with city and state officials, health and safety experts, the artist community and our many partners, the Recording Academy and CBS have postponed the 64th Annual GRAMMY Awards Show “After careful consideration and analysis with city and state officials, health and safety experts, the artist community and our many partners, … Read more
A couple of questions came to mind regarding some key issues for US Hispanic & Multicultural advertising, marketing, media, public relations and research industry: Has anyone heard or read anything more about to incorporate DE&I marketing or the array of unbalanced webinars and panels about targeting US Hispanic & Multicultural Consumers after Hispanic Heritage Month … Read more
by Mark Duval – The Duval Partnership The past couple of years have been a wild ride. However, even amid lingering concerns about Omicron and economic uncertainties, there’s a sense that the worst is behind us as we enter 2022. Contingency planning is, of course, still in order, and significant challenges remain for agencies. But, … Read more
Mediaocean has released its 2021 Market Report and 2022 Outlook. The inaugural year-end report highlights the rapidly-growing challenges regarding omnichannel measurement and the massive boom of connected TV (CTV), among other trends conveyed by today’s industry leaders. In a survey conducted among 250+ leaders at advertising agencies, media providers, and tech companies around the world, … Read more
By Jeffrey L. Cohen Since I started writing about and studying sales and marketing alignment earlier this year, these conversations have resonated with both sales and marketing leaders. Everyone sees their own organization in this discussion, whether collaboration exists or challenges abound. As the process of buying and selling evolves, customer-facing roles change along with … Read more
Univision’s TUDN, the multimedia sports brand of Univision Communications Inc., announced its exclusive Spanish-language coverage of Liga MX Clausura 2022 airing across networks Univision, UNIMÁS, and TUDN, streaming on TUDN.TV, TUDN app, and PrendeTV, and broadcasting on the TUDN Radio Network. Additionally, TUDN will provide English-language commentary for select matches via TUDNxtra. The undisputed Home … Read more
The racial and ethnic diversity of the nation’s 6.6 million teachers has increased since 1990 but has not caught up with the diversity of their students, according to a U.S. Census Bureau analysis of employment and population data. About one quarter of all teachers — who represented about 4% of U.S. workers — were non-White … Read more
As baby boomers retire in record numbers, Latinas are poised to transform the U.S. labor force and catalyze economic growth. However, the pandemic has made clear that without considerable changes in job protection and safety-net programs, the economic potential of Latinas will be limited. The pandemic has made evident how Latinas struggle to look for … Read more
The news media industry has gone through a lot of changes in the past 10 to 20 years that have impacted the way news is both produced and consumed. Our researchers discuss the effects of these changes on how Americans trust the news media and assess news and information, including the role of partisanship, misinformation … Read more
To create memorable advertising that builds brands, the industry must capture the ‘broad-beam’ attention of audiences; for that to happen, marketers must shift their focus – they must look out, says Orlando Wood, Chief Innovation Officer at the System1 Group. Advertising has always battled for attention. But what if there were more than one type … Read more
It’s obvious that knowing more than one language can make certain things easier — like traveling or watching movies without subtitles. But are there other advantages to having a bilingual (or multilingual) brain? Educator Mia Nacamulli details the three types of bilingual brains and shows how knowing more than one language keeps your brain healthy, … Read more
Three-in-five subscribers to multiple streaming services expressed frustration with their viewing experiences, according to a new report from Accenture, and 44% of those surveyed indicate they spend more than six minutes searching for something to watch. The “Streaming’s Next Act: Aggregators to play a starring role in making consumers happier” report surveyed 6,000 consumers globally … Read more
America CV Network announced the appointment of Francisco Framil as National Sales and Marketing Director for America Tevé Miami and other affiliate stations. Francisco is coming back home, where he worked from 2007 to 2015, period in which America Tevé, South Florida’s leading local independent TV station, achieved an important growth in national sales. Framil … Read more
Global survey finds U.S. public glad to leave 2021 behind, but wary of inflation, extreme weather, and cyberattacks; Americans not as optimistic as citizens from many other countries A new Ipsos survey finds that, on average, 77% of adults across 33 countries are optimistic that 2022 will be a better year for them than 2021, … Read more
As the nation prepares to ring in the new year, the U.S. Census Bureau projected the U.S. population will be 332,403,650 on Jan. 1, 2022. This represents an increase of 706,899, or 0.21%, since New Year’s Day 2021, and 954,369, or 0.29%, since Census Day (April 1) 2020. In January 2022, the U.S. is expected … Read more
From creativity to platform regulation, ‘Metamania’ to the golden ‘square’ of marketing, the WFA team share their predictions for the marketing industry in 2022. 1. Continuity driven by purpose Even if, like Byron Sharp, you challenge the business sense of purpose it is, at worst, a unifying force that can focus collective minds. With purpose … Read more
The ANA announced that the Video Advertising Bureau (VAB) and the 4A’s (American Association of Advertising Agencies) have joined the ANA’s Cross-Media Measurement (CMM) initiative. The two organizations join leading brands such as Unilever, P&G, General Motors, Walgreen’s L’Oréal, Verizon, PepsiCo, among others, along with media platforms including Google, Facebook, Amazon, and TikTok on CMM’s … Read more
Do Puerto Ricans, Mexicans, and Cubans share an identity? The answer wasn’t necessarily clear before 1980. That’s when the Census Bureau introduced a pair of new terms, Hispanic and Latino, to its decennial count. The addition was the result of years of advocacy and negotiation: Being counted on the census meant the potential for far … Read more
