In the 1985 film Back to the Future, there’s a line in one of the scenes that takes place in 1955 where Marty McFly tells his grandmother that his family has two TVs. As he’s referring to his life in 1985, his grandmother quickly dismisses him, saying that “nobody has two television sets.” Fast forward … Read more
Asked to ‘imagine a better world online,’ experts hope for a ubiquitous – even immersive – digital environment that promotes fact-based knowledge, offers better defense of individuals’ rights, empowers diverse voices and provides tools for technology breakthroughs and collaborations to solve the world’s wicked problems This report is the second of two analyzing the insights … Read more
By Maria Rugolo – Director, Industry Analyst, Apparel When someone recently enquired about my plans for the upcoming weekend, I froze and said, “I don’t have any plans.” This is very unlike me; planning is ingrained in my DNA. But with so many unknowns during these last two years, it’s difficult to think beyond today. … Read more
By Kim Gilberti, SVP Product Management Every once in a while, a word becomes so common in our media vocabulary that we lose sight of its actual meaning. Impression is a good example. We know what it means. We’ve been using it for decades. Yet as the term is used more broadly for holistic media … Read more
Today’s consumer is more tech-savvy and wary of the traditional methods companies use to reach them. However, intelligent technology in the digital out of home (DOOH) sector is helping advertisers design smarter ads without tarnishing the consumer relationship. In fact, new research from Alfi, an AI enterprise SaaS advertising platform, reveals that 96% of senior … Read more
By Louise Ainsworth – Executive Managing Director, Media Division, EMEA Audience data is very much a hot topic across the media industry right now. At this year’s World Audiences Summit, we spoke to a panel of emerging media leaders from the UK about how this data is being used by agencies and advertisers, and what … Read more
The Ad Council released a benchmark new study unveiling America’s most trusted messengers, where they have the most impact in driving change for social and societal issues and how they fit into the larger trusted messenger ecosystem. Most notably, the study found that doctors, close friends and scientists carry the most trust after family—with honesty, … Read more
As we look across the broad and deep menu of video entertainment offerings in the U.S. today, it’s challenging to remember a life without streaming. But it was only nine years ago (Feb. 1, 2013) that Netflix launched its very first original series, House of Cards, and others soon followed. Until then, Netflix had been … Read more
Nielsen announces the launch of its Diverse Media Equity program, which is designed to elevate the visibility of diverse-owned media companies with advertisers and agencies. The comprehensive initiative includes measurement of diverse-owned media historically excluded from investment, funding certification fees of diverse-owned media, as well as the launch of the first ever report on diverse-owned … Read more
By Mark Duval / The Duval Partnership What can agencies learn from looking back at how in-house agencies and consultancies were perceived six years ago when they first started to dominate media headlines? A lot, actually. Back then, there was widespread fear and denial around the threat posed to agencies by consultancies and in-house agencies. … Read more
Kantar’s AdReaction study showed that humor is the most powerful creative enhancer of receptivity. And it crosses the generations. Our Link ad testing database also shows that not only is it a great way to get a reaction, but it can make your advertising really stand out from the crowd. Humorous ads are more expressive … Read more
TelevisaUnivision Inc. announced the hiring of new talent to join Univision’s ad sales team. The company welcomes Rob McGovern, Senior Vice President of Multimedia Sales, and Richard Bertodatti, Senior Vice President of Multimedia and Audience Sales who will report to John Kozack, Executive Vice President of Multimedia Sales. “These new senior leaders will contribute to … Read more
By Jeffrey S. Passel, Mark Hugo Lopez and D’Vera Cohn The U.S. Hispanic population reached 62.1 million in 2020, an increase of 23% over the previous decade that outpaced the nation’s 7% overall population growth. At the county level, growth played out unevenly, which resulted in the continued geographic spread of Hispanics. Numerical growth of … Read more
Younger and more tech-savvy than their majority counterparts, Hispanic consumers present significant growth opportunities for brands looking to expand their consumer base. Yet, even with larger budgets and bigger teams, many of these brands stumble through their multicultural outreach. Worse case, they ignore them entirely, as is the case with the “hidden generation.” Hypercultural Latinx, … Read more
The National Association of Hispanic Publishers is fielding a study to help better understand Hispanic Readership of newspapers, magazines and online. This is a quantitative study to provide a current picture on media usage and consumer habits, as well as a demographic profile for the users of Latino newspapers, magazines, and websites. The specific target … Read more
Spending on audio media ads and marketing in the United States, as well as consumer use of voice and consumer spending on audio media, are all on pace to achieve record growth in 2021, amplified by new technologies, changing consumer behavior and changing advertising budgets, according to new research. Spending on audio and marketing is … Read more
RITZ Brand announced the launch of its first U.S. Hispanic specific campaign titled “Mixing Up Lo Nuestro,” or “Mixing Up Our Thing.” The campaign includes a television commercial (TVC), developed by The Martin Agency, and curated recipe content that celebrates the welcoming culture, family traditions, and diversity within the U.S. Hispanic community. Colombian reggaeton artist, … Read more
The Stanford Latino Entrepreneurship Initiative (SLEI) at Stanford Graduate School of Business (GSB), in collaboration with the Latino Business Action Network (LBAN), released a report covering the latest trends in Latino entrepreneurship in the U.S. For the past seven years, SLEI has collected survey data from Latino-owned businesses across the country. The latest report is … Read more
Children who lived with at least one foreign-born parent in 2019 had different characteristics than children who lived with native-born parents. Those with at least one foreign-born parent were more likely to live with two parents but didn’t fare as well economically. While the majority of children under 18 in the United States lived with … Read more
In 1964, the RAND Corporation predicted that we would be breeding intelligent apes to perform manual labor by 2020. In 1959, the US postmaster general predicted that today’s mail would be sent by rockets (email turned out to be a more cost-effective option). In 1930, John Maynard Keynes predicted that continued economic growth over the … Read more
