U.S. Hispanics: the future is here and it’s not acculturated [REPORT]
U.S. Hispanics offer a vast and rich opportunity for brands and marketers – but you need to root engagement in the reality of today’s hypercultural Latino.
Article placement: Top News
What is the secret to great media planning?
New analysis shows that some media perform consistently around the world, but local insight is needed to maximise media effectiveness.
The Spoken Word Audio Report 2021
NPR and Edison Research released the 2021 Spoken Word Audio Report today, revealing the continued increased consumption of spoken word audio in the U.S. and the drivers behind the growth.
In uncertain times, continuous planning should be the new norm
For brands that were forced to pull back on budgets over the past 18+ months, navigating media planning will involve some level of uncertainty for the foreseeable future.
Meruelo Media Wins Two Marconi Awards
Meruelo Media in Los Angeles announced that its KLOS-FM Los Angeles, Calif. was named Rock Station of the Year and Cali 93.9/KLLI-FM Los Angeles was named Spanish Language Station of the Year at the 2021 National Association of Broadcasters’ (NAB) Marconi Radio Awards.
Media Inflation Report Q4 2021 [REPORT]
Media inflation in 2021 has reflected that increase in confidence. Overall media inflation is at 4.0% globally, with offline media reaching 3.5% and online 4.4%.
The Hispanic Consumer Market: Fireside Chat with Gonzalo Del Fa of GroupM [WEBINAR]
In the 25-minute conversation, Gonzalo and Claritas Director of Marketing, Monique Ruiz, discuss ways brands can increase their diversity and inclusion efforts in a way that is relevant and matters to consumers. They also provide the non-negotiables for having access to accurate data on multicultural consumers
Most Americans (58%) Want Businesses to Engage in Social and Political Issues
American consumers are experiencing a second year of unprecedented change, giving 2020 solid competition for an emerging set of challenges for U.S. businesses. Political polarization, COVID-19, race relations, immigration, LGBTQ+ rights and climate change have been top of mind for consumers this year–leading to shifts in consumer expectations of businesses.
How data can elevate the viewing experience for sports fans [REPORT]
There are endless resources available to sports fans when it comes to staying up-to-date on their favorite athletes, teams and sporting events. With that in mind, finding the most up-to-date information that piques their interest—without having to leverage multiple devices or visit multiple platforms—can be cumbersome.
From Amazon to Zoom: What Happens in an Internet Minute In 2021?
In our everyday lives, not much may happen in a minute. But when gauging the depth of internet activity occurring all at once, it can be extraordinary. Today, around five billion internet users exist across the globe.
Black and Latino entrepreneurs nationwide saw increased revenue growth in the past year
Despite economic uncertainty caused by the COVID-19 pandemic and systemic barriers, Black and Latino entrepreneurs saw unprecedented business performance over the past 12 months, according to a survey produced by Ernst & Young LLP (EY US) titled The Entrepreneur’s Paradox: How Black and Latino Entrepreneurs Are Balancing Growth and Uncertainty.
Univision announces new appointments for Local Media Division
Univision Communications Inc. announced several promotions and appointments within its local media division, effective December 1st, as a direct result of Univision’s recent acquisition of affiliate stations in Orlando, Tampa and Washington D.C. from Entravision.
Entravision expands into Africa
Entravision announced that it has acquired 365 Digital, a digital advertising solutions company headquartered in South Africa. This investment provides Entravision with a geographic foothold in Africa, as the Company looks to expand its breadth of digital services to new emerging markets.
ADN América launches as a National Media Outlet For Hispanics And Latinos
ADN América, a brand-new, bilingual news organization for Hispanic-Americans, launched today, providing real-time breaking news, in-depth analysis, and political reporting to the Hispanic-American market nationwide.
RANKED Music launches to help grow Artists
RANKED MUSIC, a Miami based digital music marketing consultancy whose mission is to help independent artists, record labels and artist managers move the needle to help build successful musical careers, officially launched.
Brand Disruption 2022: The Evolving Consumer Ecosystem [REPORT]
An overwhelming majority of American consumers are experimenting with new brands, and embracing new omnichannel shopping behaviors, which is setting the stage for permanently-heightened competition, according to a new study by IAB.
Versailles’ 50th-Anniversary
As many of us in the US Hispanic advertising, marketing, media, public relations and research industries, Miami based Versailles Restaurant has been part of our industry lore when traveling to Miami for events, visiting clients and agencies. Many conversations, memories and great food. For many of us that has put Versailles Restaurant in the center of these occurrences. Congratulations to Versailles in celebrating their 50th Anniversary.
Using Demographic Benchmarks to Help Evaluate 2020 Census Results
One of the primary methods of evaluating the quality of a census is comparing the results to other population benchmarks. The U.S. Census Bureau has used two key population benchmarks to assess the quality of the 2020 Census results prior to release: the 2020 Demographic Analysis (DA) and the Vintage 2020 Population and Housing Unit Estimates.
Effective Multicultural Businesses Should Start At The Board Level
One of the questions I often get about my experience as a multicultural marketing expert is what the most effective companies in this field have in common. When I answer that consistency is probably the main characteristic, some seem surprised because they think that the amount of investment is perhaps the defining factor for multicultural programs. By Isaac Mizrahi – Co-President of ALMA
Charting a winning course for CPG value creation
In the next normal, consumer-goods companies can achieve profitable growth and outsize returns by renewing their focus on core execution capabilities.
