The objective of marketing is to make it easier for people to choose the marketed brand. The basic recipe for brand growth is easy to mind, easy to find, and easy to pay. And of the three perhaps the most important is easy to pay. Easy to mind, easy to find, and easy to pay … Read more
Wunderman Thompson Intelligence presents “Into the Metaverse,” a new report exploring the consumer behaviors, business models and brand opportunities that are emerging as the metaverse takes shape. As more of our lives are spent online, it’s becoming harder and harder to distinguish “real” life from life lived digitally. “The smartphone is no longer just a … Read more
Media Vista Group appoints Oscar A. Rodriguez as the new Vice President/ Station Group Manager for WUMN Univision Minnesota and KUKC Univision Kansas City properties. The new responsibilities will include overseeing the broadcast and digital properties of each market. Oscar has guided WUMN Univision Minnesota as the General Manager since October 2014 and has a … Read more
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2020 Hispanic TV Programming Report (previously Hispanic TV Upfront Report) for our readers.
According to the U.S. Census Bureau’s Vintage 2021 the population of the United States grew in the past year by 392,665, or 0.1%, the lowest rate since the nation’s founding. The slow rate of growth can be attributed to decreased net international migration, decreased fertility, and increased mortality due in part to the COVID-19 pandemic.
While debates about cancel culture, voting rights and who qualifies for which athletic competition percolate on the policy level, consumers are voting with their identities. Americans especially are demanding more specialized options for their pronouns, sexuality, race and ethnicity and — as employees — are resigning from their jobs by the millions for more meaningful work.
The Arizona Coyotes announced a partnership with Univision Arizona to broadcast a Coyotes Game of the Week on radio in Spanish.
For decades, people opened up their T.V. guide and selected programs from a handful of channels. Today viewers pick their favorite content from a variety of apps and screens, any time they want. By Laura Molen – President / Advertising & Partnerships at NBCUniversal
The hidden cost of pitching revealed.
The ANA named an alliance of three partners to collaboratively conduct an in-depth study of the programmatic media buying ecosystem, which it has described as lacking transparency and hobbled by mind-numbing complexity.
Trust is becoming more important to the retail experience, and the pandemic era has only magnified the opportunity retailers have to build trust with consumers.
Board leadership is a critical determinant of whether and how boards rise to the challenges of their many new and growing responsibilities. Boards need chairs of the future to become the boards of the
For any brand, regardless of industry or region, consumers should be priority No. 1. It’s true that sales are any company’s end goal, but sales—and generating them—depend on consumers who are receptive to what a brand has to offer. And when it comes to brand building, marketers need to be able to drive engagement, awareness and consideration among people who aren’t already customers.
The National Association of Hispanic Publications, Inc. (NAHP, Inc.) announced the swearing in of its new Executive Board of Directors and Regional Directors as the organization celebrates its 40th year anniversary next year in 2022. This year, the NAHP swears in its largest and most diverse group of leaders in over a decade.
Currently, there are over 4.5 billion people around the world who use some form of social media—about 57% of the global population.
The Telemundo Station Group, part of NBCUniversal Local – a division that includes 43 NBC/Telemundo stations in the U.S. and Puerto Rico – is expanding its preparation program for journalism college students by adding Universidad del Sagrado Corazon as a new program partner
The world’s fiercest competition, Exatlón Estados Unidos, returns to Telemundo in 2022 with a new and electrifying season premiering Tuesday, January 11 at 7pm/6c.
In November, Adweek released the results of a survey of 70 brand marketers asking them to rate their agencies’ performance during 2020 and anticipate plans for changing or retaining their agencies next year. by Jody Sutter
As platforms diversify—and populations in our communities evolve—audiences are expecting the stories they see and hear across media to reflect their diverse voices and experiences.
