Fairly measuring the quality of an ad impression is challenging, and it differs across platforms. In this first part of a two-part discussion, about ad time duration, a panel of researchers explored whether or not ad time duration provides a signal to advertisers of the value of an ad impression. Different platforms have different strengths, … Read more
The College Board and NBCUniversal Telemundo Enterprises announced last week on Telemundo’s national morning show Hoy Dia the scholarship recipients of this year’s College Board and Telemundo Academy Triunfadores campaign designed to guide Spanish-speaking families through the college planning process. Students earned opportunities for scholarships by completing any or all of a series of key … Read more
The Immigrant Archive Project, a collection of oral histories from the nation’s immigrants, will be housed at the Library of Congress. NPR’s Debbie Elliott speaks to archive founder Tony Hernandez.
Virtual Series Kicks off April 12 with CEO Roundtable from Major Marketing Holding Companies Free Access to Content and Replays The Hispanic Marketing Council (HMC) has opened registration to its 2022 Annual Summit, taking place virtually beginning April 12 through the end of June. With a theme of WE ARE NOW, marketers will have unprecedented … Read more
The study also finds the number of monthly podcast listeners declined slightly year-over-year as the U.S. population returns to pre-pandemic routines. Seventy-three percent of the U.S. 12+ population (an estimated 209 million people) have listened to online audio in the last month, up from 68% in 2021. This jump was primarily driven by listeners age … Read more
A new research center at the University of North Carolina at Chapel Hill will examine the long-term effects of technology and social media use on teen social and emotional development, thanks to a $10 million gift from the Winston Family Foundation. The Winston National Center on Technology Use, Brain and Psychological Development will create more … Read more
Multigenerational living has grown sharply in the U.S. over the past five decades and shows no sign of peaking. When asked why they share their home with relatives, Americans often give practical reasons related to finances or family caregiving. But the experience also has an emotional component. About a quarter of adults in multigenerational homes … Read more
DishLATINO announced the launch of its “Latino Like You” campaign. This campaign starring actor Eugenio Derbez and beloved icon El Chavo del Ocho recognizes and celebrates the upward trajectory of Latinos around the world. Using deepfake technology, El Chavo returns to the screen through DishLATINO’s “Icons” commercial that will premiere during the qualifying match between … Read more
Luis Patiño has been named the new Chief Executive Officer of Austin PBS. Luis, former President and General Manager of Univisión Los Angeles, joined the station on Monday, March 21, 2022. Luis is a seasoned media executive with a purpose-driven process. His areas of expertise include product development, having created several long-lasting community initiatives in … Read more
In this edition of Author Talks, McKinsey Global Publishing’s Raju Narisetti chats with Reshma Saujani, founder of Girls Who Code and an activist for women’s economic empowerment , about her new book, Pay Up: The Future of Women and Work (and Why It’s Different Than You Think) (Atria/One Signal Publishers, March 2022). Working mothers are … Read more
Discover how a range of factors affect Americans’ sleep quality and the personal and systemic impact of poor sleep. Researchers and medical experts across the world consistently agree that when it comes to your overall health and wellbeing, sleep matters. Yet, Americans often compromise quality sleep for the sake of work, personal to-do lists or … Read more
The Hispanic Public Relations Association (HPRA) Miami Chapter announced its new Board of Directors today. The organization for Hispanic public relations practitioners announced that Daniela Martucci of DMH Americas will serve as president of the HPRA Miami Chapter for its 2022-2023 term. Daniela has been part of the organization for five years having led the … Read more
FACE (Facts About Cuban Exiles) handed its 2022 Awards in Miami, at the Coral Gables Country Club this morning, where the highly respected organization honored advertising industry leader Daisy Expósito-Ulla; nationally recognized financial consulting, accounting and litigation business figure Antonio “Tony” Argiz; and publisher-philanthropist, attorney Alberto Ibargüen. Expósito-Ulla, Chair/CEO of d expósito & Partners and … Read more
For the first time, thanks to our generous sponsors, we are offering our jam-packed agenda filled with CEOs and CMOs, fresh insights, new research and case studies from leading brands and agencies in Hispanic marketing… FOR FREE. Now your entire team will have access to all of the insights at none of the cost. Round … Read more
The forecast: Growth in time spent with social networks among US users will taper to 94 minutes in 2023 following a huge uptick in 2020. This comes after US social network users spent an average of 97 minutes per day on the platforms in 2021, a gain of 2.5 minutes over 2020. Dive deeper: Users’ … Read more
By Ben Kay I once wrote a popular tweet that listed ten words that are used in every advertising meeting, even though nobody really knows what they mean. I only mention the popularity to indicate that there was quite a lot of agreement with the list. Anyway, I had a look for it, but it’s … Read more
The U.S. Soccer Foundation named NBCUniversal Telemundo Enterprises as the organization’s first official and exclusive Spanish-language media partner. Through this partnership, Telemundo joins the Foundation in its efforts to advance soccer as a means for helping children in underserved communities reach their full potential, including supporting the Foundation’s signature Soccer for Success youth program, which … Read more
TelevisaUnivision Inc. announced a first-look deal with Propagate Fuego to produce Spanish-language original scripted and unscripted content for ViX+, the company’s new SVOD tier slated to launch in the second half of 2022. Under the agreement, TelevisaUnivision will have exclusive first-look rights to all content developed by Propagate Fuego, Propagate’s recently launched Spanish-language production division. … Read more
Brands today are keenly focused on diversity, equity, and inclusion initiatives both internally—with strategies to ensure a more equitable and diverse workforce—and externally, with consumer-facing initiatives to create products and advertising that are more inclusive of a diverse America. And a big part of America’s diversity is female. Women’s History Month serves as a reminder … Read more
Spanish Broadcasting System, Inc. and Mega 96.3 FM announced “El Show de Omar y Argelia” will be broadcast live on Mega 96.3 KXOL weekday mornings from 6:00 am PT to 10:00 am PT. Hosted by the husband-and-wife team of Omar Velasco and Argelia Atilano, the show joins Mega’s robust morning lineup following almost two decades … Read more
