12 Ways to Get Smarter
The level of a person’s raw intelligence, as measured by aptitude tests such as IQ scores, is generally stable for most people during the course of their adulthood.
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Measuring Racial and Ethnic Diversity for the 2020 Census
Later this month, the U.S. Census Bureau plans to release the first results from the 2020 Census on race and ethnicity. These data will provide a snapshot of the racial and ethnic composition and diversity of the U.S. population as of April 1, 2020.
Brand Building Campaigns Will Be Critical for Auto Marketers Amid Supply Shortage
In addition to testing brands well beyond the expected, the past year-and-a-half has showcased the sometimes dramatic ups and downs associated with extreme supply and demand swings. For the auto industry, the bounce-back in sales this year has been welcome news, but the need for mobility among consumers last year has left auto manufacturers searching high and low for the increasingly rare semiconductors needed to make their production lines whole. So in light of dwindling supplies, automakers and their agencies will need to largely focus on brand awareness efforts to stay top-of-mind with consumers until they’re better able to capitalize on short-term conversion efforts.
40% of Black and Latino Adults Have Been Targeted by a Scam [REPORT]
According to Consumer Fraud in America, a report released by AARP, 40% of Black and Latino adults have been targeted by a scam and 20% have lost money because of one. The report identified a troubling trend of repeat victimization – close to 60% of Black and Latino adults who have lost money to a scam, have lost money to a scam more than once.
Gallup Poll: ¿LatinX?
Most Hispanic Americans, too, are content with the use of multiple terms to describe their subgroup. Most favor “Hispanic,” though many prefer “Latino,” while few have adopted “Latinx” as their preferred term.
Improvements to the 2020 Census Race and Hispanic Origin Question Designs, Data Processing, and Coding Procedures
The U.S. Census Bureau has collected data on race since the first census in 1790 and on Hispanic or Latino origin (referred to as Hispanic origin in this blog) since the 1970 Census. How these topics are measured, and statistics on them are collected and coded, has changed nearly every decade throughout the history of the census, reflecting social, political and economic factors.
Decoding CTV Measurement
A new study looks to demystify the details surrounding the reach, frequency, and ROI of connected TV
“¿Quién Es La Máscara?” returns to Univision
Hosted by the actor and comedian Omar Chaparro and with Yuri, Carlos Rivera, Consuelo Duval, and Juanpa Zurita in the all-star panel of “investigators,” TV’s most mysterious and hard-hitting reality show returns with more musical numbers, challenges, original characters, and celebrity guests.
Telemundo launches ‘ASI SE BAILA’
Telemundo is setting the stage for its new Sunday-night original reality show, Así Se Baila (That’s How You Dance), an innovative, family-friendly dance competition, set to premiere in September.
Hola México Film Festival
The largest Mexican film festival outside of the Mexican territory, Hola México Film Festival, returns for its 13th annual edition this September 17-25 during Hispanic Heritage Month.
Multicultural Shoppers Have a Growing Influence in the Grocery Retail Space [REPORT]
Acosta released its second The Why? Behind The Buy: Multicultural Shopper Insights report, detailing grocery shopping trends and behaviors of multicultural consumers. With $3.9 trillion in buying poweri, Hispanic, Black and Asian shoppers in the U.S. are making an impact on the grocery industry.
Hyundai Shares in the #BecauseFútbol passion Univision’s Sábado Futbolero
Hyundai has teamed with Univision as the new presenting sponsor of Sábado Futbolero (Saturday Soccer). Hispanic Americans are a pivotal force in soccer’s growing influence throughout the U.S., and the campaign, #BecauseFútbol, features three new Spanish-language TV spots
Univision’s Uforia “Latino Mix Live!” Concerts
Uforia’s “Latino Mix Live!” makes its anticipated return to the Lone Star State, with two star-studded concerts in Dallas and Houston featuring some of Latin music’s biggest superstars. Uforia Live is part of Univision’s Uforia Music Series, which are both presented by Rocket Mortgage.
Does advertising on the ‘Actual Internet’ even matter?
We spend an awful lot of time talking about Cookiepocalypses and Apple ID nightmares and the end of the open web- when brands don’t seem to care. By Mike Shields / Founder of Shields Strategic Consulting.
Back-To-School Should Inspire Retailers to Revisit their Marketing Plans
The middle of summer isn’t typically a time when we’re focused on the upcoming school year, especially when this year feels a little more normal than it did last year. That said, it’s time for brands to focus on back-to-school—even though July just ended.
The US Hispanic Ad Spend. Is it at the correct level?
The Hispanic Marketing Council commission a research piece that helped analyze the 2015 Ad Spend in several key categories targeting US Hispanics. Only a few companies are close to the point that they deserve recognition for their efforts. The remainder have been measured and fell short.
100 things a planner should know Account Planning, Strategic Planning Role of the planner [and PODCAST]
Stuck at home I was badgered into writing this by account men keen to capture my knowledge (such as it is) for future generations. One of them – an ambitious and talented young man – suggested a list and I duly complied. It turns out they had a point. Also their is a podcast by Brief Bros that analyses the list. By Charles ‘Chaz’ Wigley, Chairman of BBH Asia, shares 100 lessons he has learned over his career as an advertising planner.
US Hispanic Ad Industry Turn Around 2021?
It is a unique time in our US Hispanic Advertising, Marketing, Media, Public Relations & Research Industry. Current social conditions, the new found interest by major corporations to entertain important DE&I conversations and the “lack” of US Hispanic focused Executive Voices are molding the current conversations in Business. Non-Hispanic focused Executives and Marketers are dominating the current discussions about DE&I in Corporate America. How will this impact the US Hispanic Advertising, Marketing, Media, Public Relations & Research Industry? Please take part in our one (1) question questionnaire
Association of National Advertisers (ANA) calls for an Unprecedented Industry-Wide 24-Hour Pause for Global Day of Learning
The ANA, through the Global CMO Growth Council in partnership with Cannes LIONS, is calling on the worldwide marketing industry to take a collective pause for a Global Day of Learning. On September 14, 2021, through a series of world-class trainings, workshops, master classes and team building, the industry will reinvest in itself, with the intent of bringing all professionals up to speed on best practices as businesses return to their new normal worldwide. Registration is FREE.
What Global Ad Spending Tells Us About the Future of Media
Amid the massive disruption that the COVID-19 pandemic has caused, a new global media landscape is emerging—and it’s digital. The pandemic is far from over, and we will feel its effects for years to come, but the resilient media industry is bouncing back, with certain constituents pulling out ahead of others.
